October 12, 2011, 5:41 am

Why I just Gave Up $4200 In Annual Income

by: The Financial Blogger    Category: Business,Make Money Online
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Last week, after coming back from the Financial Blogger Conference, I made another business changing decision: I’m going to give up $4,200 in annual income.


I’m not talking about any shady ads or inappropriate paid content on one of my sites here.


I’m talking about a fight I ran into with one of my advertisers or affiliates.


It’s not even a matter of principle or value.


So Why The Hell Am I Refusing Good Money Like This?

I guess I’m doing it because I want to grow ;-). I wanted TFB’s “above the fold” section clean. I’m leaving a decent money maker to keep more readers on my site.


As of last week: I quit Adsense on The Financial Blogger


Everybody that has the guts to call himself a blogger knows that the best way to make money with Adsense is to use the “Who Sees Ads” Plugin, get a nice 336×280 large rectangle Adsense with blended colors and you will make some decent money. This is what I use for all my sites and as you can see in my blog income report, I’m raking in more than $50 per day with Adsense. Of this $50, I am making between $10 and $15 per day (so roughly $4,200 per year) from The Financial Blogger ads.


Since the beginning of the year, I have changed the direction of The Financial Blogger. While I still talk about my personal finances, I’m also adding several articles with regards to managing an online business and I opened the doors to my own company. I now show you what I am doing to make even more money online.


After being hit by the big fat Panda update, I’ve decided to let go Google traffic and concentrate on building a community. Today, I’m telling you about a step forward and getting rid of my TFB Adsense.


Why Drop So Much Money When It’s Easy and Legal?

I have only one reason to do so:




I want to diminish the number of ads on TFB in order to make your experience on my site better. I don’t want you to be bothered by a pop-up asking you to subscribe to my newsletter (but feel free do to it anyway 😉 ), I don’t want you to be bothered by the “top 10 stocks” ads from Adsense either.


I think that by cutting down my ads, I increase the chances of people giving me credibility, sticking with my site longer (obviously if they don’t click on ads, they will read more stuff on my blog) and subscribe to my RSS and newsletter or follow me on twitter.


So now, when you hit my home page or any other page, you won’t see any ads in the first place. If you scroll down, you will see some ads on the right columns (as Adsense is used to back fill my 250×250 block there and other private advertisers). However, you won’t have anything in your way when you read any of my articles as this column has been completely cleaned up.


The point is to please you and get your friends on board

Some people may argue that my regular readers will accept ads as it sounds fair to get bombarded by ads while reading free content. However, between you and me, my regular readers don’t click on ads. In fact, my most loyal readers don’t generate money on TFB as they will read my stuff but never click on anything.


As for the new visitors, well if they click on any ads, I just lost them. And this is exactly the point, to keep these visitors on my site longer so they have time to bookmark my site or register to it so they will eventually come back.


I’ve noticed a terrible stat lately: The number of new Search Engine visitors each day vs the number of RSS subscribers. While my RSS is fairly stable and increasing very slowly. The number of new visits is growing every day. Therefore, this means that people are visiting my site but are not interested in getting more of it. They don’t want to come back.


And this is something that pisses me off! I can’t believe they don’t want to read more and hang around for a few more days. And I think that one of the reasons might be because I have too many ads on my site. This is why I’ll start the clean up by leaving an Adsense block to back fill ads that are lower down on my site and I left a few key earning pages with Adsense. I know that these pages are not representative of the blog as it is today and that is why I don’t mind making a few bucks out of them ;-).

Do you think I’m crazy? Have you considered this for your own site?

I curious to know if this idea sounds weird to you of if you have ever consider dropping your current income in order to seek more commitment from your readers? What do you think?

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I don’t think you are lazy. I do think that Adsense is a bit ugly. I am giving it a shot, but I am relatively new. We’ll see how long it stays up.

by: The Financial Blogger | October 12th, 2011 (5:52 am)

@20’s Finances,
that’s probably the fastest comment on my blog after I post ever! thx 😉

I hope to recuperate this income in traffic over the long run… I’ll definitely comment how it goes in my blog income reports!



If you sport CPM ads and can increase traffic you should make up for the adsense clicks.

CPM don’t pay much anymore… it’s not worth it 🙁

I rather have engaged readers that will eventually buy my products or trust me on affiliate product that I use instead of income coming from adsense…

I don’t care so much about the ads – I tune them out almost entirely.

I hate the pop-ups, though.

One thing you may consider: I do not sign up for any RSS feeds because I hate getting my email blocked up by stuff I’m supposed to read.

When I want to read something, I come here (and other sites). It’s the difference between being pushed and doing something voluntarily.

You don’t have to take it personally.

Love it Mike! What is “Ads by Spiderhood.net” though? Is that Google or some other network? Do you recommend them?

I’ve not had Adsense on for 2 years as they brought visitors away, and a lot of the ads were frankly too embarrassing. I’m trying out a new platform, but am still in trial and 50/50. The contextual ads on my site open up in my site in a new page, which is something I like. I also have full discretion on what ads not to show and stuff.

Be careful about what you wish for. You might have so much engagement you won’t know what to do with yourself!


Thx Sam!

Spiderhood is similar to Adsense. I never had any problems with them, in fact, it’s pretty reliable.

My first move was to take any ads off from the main column (the one I publish content). I might consider taking other ads on my sidebar later on (once I have replace them with other income sources 😉 lol!).

I really want more engaged readers… in the end, if I don’t have enough time in my day, this will be a good sign that I am doing things the right way 😉 lol!

Have you checked yesterday’s post about my expenses? is it clearer now?



by: The Financial Blogger | October 12th, 2011 (12:12 pm)

thx for your feedback! I guess I’ll get more new visitors to stick to TFB but the usual readers will probably keep reading and not even notice the difference!

I totally understand that some people won’t sign for my RSS. I’m getting too many emails myself ;-). However, I hope you subscribed to my newsletter, I don’t send many emails through this one… only great stuff ;-D

Therein lies the problem. SEO is all well and good but search traffic is not loyal. And it puts you at the mercy of Google’s whims.

Pat Flynn said it best when he said that with adsense/affiliates you’re just giving the advertisers your clients/referrals on a silver platter. Makes sense to keep readers on your site.

Have you thought about just placing adsense on old posts?

Have you considered a weekly newsletter to subscribe to? It could have a snippet of your daily posts and a few links.

[…] The Financial Blogger tells his readers why he’s just given up $4,200 in annual advertisement income. […]

[…] at The Financial Blogger presents Why I just Gave Up $4200 In Annual Income, saying “The reason for turning down steady […]

It is so refreshing to see someone put his readers before making money.

Bwa ha ha ha.

If Corey from 20’s Finances broke the record for quickest response then I suppose I am breaking the record for slowest (closing in on 10 months?).

I’ve always been against Adsense. It’s too intrusive in my mind and clutters the page. I think you made a great decision. Nothing pains me more than seeing a new blog (1-2 months) asking what the best way is to make money.

[…] on Search Engine visitors to increase your Adsense revenue.  Back in October 2011, I took off most AdsenseblocksfromTFB (you can read why I did this in that post). I mentioned that I was sacrificing $4,200 […]