September 29, 2011, 6:00 am

The Thing About Blogging That Most of us Forget

by: MD    Category: Uncategorized
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What’s the thing about blogging that most of us forget? What do all new, want-to-be, and even established bloggers forget?

We all tend to forget that you need to love to write.

Blogging is all about delivering value. The only real way to deliver value is to consistently pump out amazing content that helps solve problems. This is as simple as the equation that eating well + exercise= weight loss. We all know what we need to do. We just forget sometimes or lose track of what’s important. How does this happen?

Somewhere between dealing with advertisers, networking with other bloggers, turning down lame guest posts, and “optimizing” our pages we tend to forget that we need to love how to write. I’ve certainly been guilty of this far too many times. There are just so many time-consuming behind-the-scenes tasks that come with blogging that it gets really easy to get lost and forget about the actual writing. We find ourselves worrying about such minute things and we forget what the readers care about the most.

Readers care about checking out compelling articles and maybe learning a thing or two. Readers don’t care about how optimized our pages are or how many advertiser emails we respond to.

Why do you need to love to write? Because all popular and successful blogs have one thing in common. That one thing is super-useful content that’s written in that blogger’s voice. If you don’t love to write then your readers and your peers will notice this right away. Whenever I go through phases where I don’t feel like writing I notice that my traffic goes down and the interaction on my blog decreases. This is likely because people realize that I’m not delivering A content. When I get back into things and put everything into my articles I notice that the amount of links goes up, I get more emails, I receive more comments on the posts, and traffic goes up. It sure seems to pay off to take my writing seriously.

You can argue that you don’t have to love how to write. Sure you can do video posts, podcasts, and other interactive stuff. The question is: how long can you keep it up for? How many videos/podcasts can you do before you need to finally write something?

How can your love for writing impact your income? If you write quality articles your traffic is bound to go up. You’re bound to get more links and more eyeballs. Where the eyeballs go, the advertising dollars follow. The more popular your blog gets, the more advertising offers that will come your way. That’s more income coming in. That’s more money for you. If you don’t feel like writing or if you publish C content you’ll get C results. This means less advertising, less readers, less feedback, and less interaction. Trust me, I’ve seen this happen too many times to me and my peers.

How can you love to write? By blogging about a topic that you already think about all of the time. I always think about personal finance, entrepreneurship, psychology, and getting more out of life. This is why I write on the topic. It’s also why I don’t write about certain lucrative topics out there that I just don’t care about. Writing about a topic that I care about allows me to think of tons of different post ideas on a daily basis. This allows me to love to write.

What’s the point of all of this? It doesn’t matter if you plan on starting a blog, are new to blogging, or have been blogging since the Stone Ages, you need to love to write. If not, then maybe blogging isn’t for you.

I’m challenging all bloggers to share how much time they have spent on writing vs. other blogging tasks. Please share your answers here with us.

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It usually takes a 2-3 hours from start to finish to research, write and publish an article.

Is that for every post? Do you find that more research= higher quality article?

Writing about what you care about is the key for me. I don’t necessarily love to write per say, but I do want to communicate my idea on the subject that I care about. I also take about 2-3 hours depending on how much I know about the subject.

Great post.

I enjoy writing and love blogging in general. Putting content front and center is key because as you mention, you have to provide good quality articles if you want people to be interested in what you write.

I normally only stop mid-way through the writing process if I notice that someone has commented on one of my blog posts. When somebody takes the time to contribute to an article, I think it’s important to recognize that ASAP. If I’m working or away from the computer that’s hard to do instantaneously, but I try to maintain consistency as best as possible and get back to readers as soon as I can.

[…] The Financial Blogger posted, “The Thing About Blogging That Most of Us Forget“ […]

Very well said MD and so true!

If we can speak forever, we can write forever too!

I think loving to write is only half of the equation. Having something useful to say is the other half. You touched on it in this post, but it’s a big issue for me.

Most of the people who regulary read blogs already understand the basics of personal finance. So, it’s hard to come up with creative ways to cover the material that make an impact. I have also found that most of my readers don’t like the advanced subjects, such as economics. Maybe, it’s just too boring for casual investors.

I especially enjoy writing as a method of communicating ideas. I spend the majority of my time writing and much less time with traffic generation, monetization, and other activities. I would love it if I could write and the rest simply took care of itself.

It’s weird, but it seems my well researched posts barely get any attention from my readers. The time I spend on research would probably be better spent crafting a blog post that’s more entertaining than it is informative.

I think your content has to be relatable. Write about what your readers care about regardless of what you think they need.

Although I have all these ideas I’d like to implement, I try to stay focused on creating valuable content for my blog with the time I have. What’s the point in going through all that effort to promote mediocre material?

[…] The Financial Blogger told us some things about blogging that most of us forget. […]

[…] The Financial Blogger – The Thing About Blogging That Most of us Forget […]