March 7, 2011, 5:00 am

TFB February Monthly Income Report

by: The Financial Blogger    Category: Blog Income Report
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RRSP season at work is now over and the month of February just flew by. It’s time to look at my income report and see what has been going well or not ;-).

I’ll be adding 2 more things to my monthly income report:

Niche websites revenue

I’m currently trying to build small money making machines. My first 2 attempts are Home Security System Canada and Second Hand Saddles HQ. While these two websites are still under construction, I’m already starting to make money from them. This is why I thought of including their stats separately.

– Network Monthly Traffic

No, I won’t give you the stats per website. This is too time consuming for me and it doesn’t bring much value to the exercise. However, I will now be providing the number of visitors and pages viewed from month to month. I thought of adding this metric since some people think they can make 5K per month with 10,000 visitors… well it requires way more visits than that!

So here we go:

Network Monthly Traffic: 212,495 visitors and 297,626 pages viewed

As this is my first public month, it will set the base for comparison with other months. To be honest, this is our biggest month ever ;-). Our articles on Intelligent Speculator and The Dividend Guy Blog have been picked up very often across the blogosphere and The Financial Blogger has reached another level of daily visitors (+20% since January). It may be related to my switch in direction? 😉

Adsense Income: $3,212.15

This is without a doubt a great surprise to see my adsense income jump this way. In December, we had integrated another website to our network and we increased our overall traffic in January. This is why the January payment (received in February) is so high.

The good news is that my month of February is even better in terms of Adsense. Considering that this is the smallest month in term of days, it’s looking good for March ;-). The secret for Adsense income? You simply have to get more search engine traffic! Clicks come easier with SE visitors ;-).

Affiliate Programs and Brokerage deals: $606

I’m still waiting for some checks but I know that there is money somewhere ;-). Sometimes, I feel that I don’t push affiliate program as I should. On the other hand, I don’t want to bore people with tons of promotions. It’s definitely hard to manage!

Private Advertising: $4,276

I’m currently working on dropping my private advertising revenue as I want to move towards more affiliate and Adsense. This is working well so far and I am pretty happy with the outcome in this category.

Niche website revenues: $45.03

This is a small amount but a big start. The sites are not fully optimized, the content is not all written and promotion is just starting. I hope to get each of my niche websites to earn at least $100 per month by the end of 2011. I think it’s heading the right direction for now ;-).

Just note that the niche website revenues are part of the 3 above categories and not added to them to the total.

Total monthly income for February: $8,094.15 (+6.13%)

This is definitely an interesting start for our second month as we already show a small progression. I can tell you that we started March with some great checks so we should be able to equal this mark :-D. Stay tuned!

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Hey TFB,

Why are you trying to drop the private ads? They are currently your largest revenue source!

Almost 50% of income is from private deals and you are moving away from them? Why. Big G?

by: The Financial Blogger | March 7th, 2011 (10:33 am)

@SFP, Evan,

I don’t think that private advertisers reprensent a sustainable way of doing business. While it is very lucrative, I need to move forward something more stable and sustainable.

I’m not aggressively cutting them down, but I am not offering rebates and discounts as I used to.


Awesome! And very inspiring. Thanks for sharing.

Congrats! Keep up the good work. Didn’t know you ran The Dividend Guy Blog. Learn something new each day lol

I hear you on the Adsense, once you get to a certain percentage, it never really changes… so then you just drive search traffic to increase the dollars!

by: Future Money-Bags | March 9th, 2011 (6:13 am)

At what milestone do you plan to reach before you quit your day job?
Its hard to imagine that after just a short amount of years you were able to grow your ‘side business’ to comparative numbers as your F/T career.

By the looks of it, you will be able to match it while putting in much less hours. Imagine when you can do this full time.. wooo exciting year!

@Future Money Bags,
honestly, I don’t know. It’s a combination of decreasing my personal debts while increasing my online income.

In an ideal world, I would need about $5,000/month in my pocket to leave. While the company makes more than that, we engaged a lot of expenses this year (in order to reach 10K…15K and 20K per month in the upcoming years).

the goal is definitely to grow the business without working more. I’m constently optimizing everything to reach this goal… I’m lazy 😉 hahaha!

Just curious, with your private ads, how did these come about?
Did you seek them out?
Did they find you?
If they found you, what was you page hits when you got noticed by advertisers?


by: The Financial Blogger | March 12th, 2011 (12:50 pm)


most private advertisers contact me. I rarely contact them. I have an advertising page on the top of TFB, I guess this is where they find my email address.



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As always, thanks for being so transparent with your income. I know that working at building blogging income will make it happen.