February 18, 2014, 6:47 am

Niche Sites, Starting from Scratch

by: The Financial Blogger    Category: Niche Website
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Last week, I disclosed my first income report in over a year. The main reason why I decided to publish my income again is because I want to use this report as a way to follow-up on my progress and hold myself accountable.

I can already say it was a great idea since I’ve noticed that I was very far behind with my niche site income. I was under the impression that I was making about $500/month from them but I only made $134.22 in January.  OUCH! This is about 16% of my goal of $833.33 per month from this segment.

Since the plan for my membership website is already well detailed and my blog business is on pace, I have decided to concentrate my efforts to design a plan of attack to boost my niche site income.




Over the years, we went a little trigger happy on buying domains, put together a few articles and called it a niche site. Back in the day, it was a great strategy to sell a few links and make a few bucks from Adsense. These sites didn’t require any attention from us and the money was still coming in slowly, but passively.


Now we need to step-up and create bigger sites in order to generate additional income. I didn’t want to shoot everywhere to see what comes out of the bushes. This is why I’ve selected 7 sites with potential. They are disclosed as follows:


I have selected these sites because I have two niches (investing and jobs) that I’m very comfortable working with and I know they are profitable. You don’t need much traffic to generate money with such topics. On top of this, I tried something new with an insurance related site and it works very well. It is incredibly hard to rank for insurance keywords but it is by far the most profitable niche I’ve come across so far.



Since I work with a limited time schedule, I can’t focus on everything. Focus on everything…. these are 2 words that just don’t work together. You can’t focus and work on everything… this is called a waste of time!


This is why I will be focusing on 2 simple metrics for each site:

Revenue per visitor


I already know the revenue per visitor can be very high for each site. It’s all a matter of converting them at this point. Working with these 7 sites, I will apply the following strategies to improve my chances of having each visitor take an action which generates money for me:

A)     Change the theme for most sites in order to make it easier to navigate through

B)      Perform adsense optimization on each site

C)      Add affiliate resources to help visitors

D)     Improve the newsletter subscription option to keep more visitors


Visitors from search engines


The second metric to focus on is obviously traffic. This is a joint problem for all niche sites at the moment. You can optimize your site all you want, if you don’t get visitors, you don’t make any money.


This will be purely trial and error for this part. I know for a fact that I have never updated my 7 niche sites and Google obviously doesn’t like this. The first challenge will be to update them on a regular basis. I’m thinking of writing 1 article per month for each site which will bring my work load to 7 more posts. This is a lot of work but I think it can make a big difference.


Then, I will try several link building strategies:

a)      Starting with keyword research to focus on easier topics to rank with (Matt from Dumb Passive Income has a great service for keyword research by the way)

b)      Commenting, carnivals and create web 2.0 properties to improve the number of links (the usual stuff)

c)       Look at expired domain redirects (a new strategy mastered by Jon from Authority Website)

d)      Write epic posts and mention other bloggers as link bait



I can’t really put many hours on my niche site at the moment as I have several tasks to achieve with regards to my membership website. This is why I’m considering hiring a VA to do several tasks. Since niche sites have generated a 100% passive income of $134.22, this could be my budget for March. I could use 100% of my niche site income to generate bigger revenues. Since this segment of my business is dying at the moment, I won’t jeopardize much by using pure profit to improve this division.


A few months ago, I used a good VA from ODesk to do some link building. I intend to use the same guy to work on specific tasks. For the rest of the month of February, I will concentrate on putting this plan together and build a small tutorial so my future VA will be able to achieve his work quickly.


This will be quite a challenge! But I can’t really go under $134 anyway, right?

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Yo Mike! I coulda sworn that the latest out of SEO land is that niche sites are dying. Thoughts?

by: The Financial Blogger | February 18th, 2014 (11:45 am)

Hey Sam,

niche sites as I’ve built them in the past (meaning; put tons of content together, do some link and don’t work on it anymore) are definitely dying as the search engines don’t drive traffic to them. However, if you keep your sites alive and continue adding more link toward them, you will meet Google’s freshness requirements. That’s my theory anyway 🙂

Yo Mike! I’m pretty excited that you’re going to be adding to your niche site portfolio and trying to improve your income from that side of your business. As you know, niche sites have been kind of my obsession for more than a year now. Good luck with yours! And thanks for the kind mention of my site and my Keyword Research Service.

by: The Financial Blogger | February 20th, 2014 (7:51 am)

Hey Matthew,

it is definitely a great business model and I hope my modifications will boost my earnings!

You’re the best at keyword research :_)