November 15, 2011, 5:00 am

Niche Site Duel I’m The French Canadian Version of Pat Flynn!

by: The Financial Blogger    Category: Niche Website
email this postEmail This Post Print This PostPrint This Post Post a CommentPost a Comment


“Imitation is the sincerest flattery” – Mohandas Gandhi


Nothing original here, I assume. In fact, I’m not even a pale version of Pat from Smart Passive Income. But he is one of my idols as I am definitely looking forward to making a living from blogging one day. At the beginning of the year, I started to talk a little bit about the creation of niche websites… like Pat did last year (ugh!).


To admit something, way before Pat started to produce niche sites, my partner had this idea. The idea of creating sites requiring low maintenance and providing steady income. Sites that you spend some serious time to build but would grow over time without much additional effort. So this is what we tried (and have failed at miserably several times!) back in early 2009. Yup, 2009!


The main difference between Pat and us was in the execution. It is much harder to successfully apply the techniques when building such sites than it is to learn them. And this is why I failed with my eBook too.


Our very first success with niche websites came after hiring a VA and setting some serious process around it. After a few “okay” sites, we launched What is Dividend. Since June, I haven’t put a single minute into the site and it earns between $50 and $100 per month. So we decided to continue with this model to build more websites.


And here comes the Niche Site Duel Launched by LaTisha @ Financial Success For Young Adults. The goal is simple; one must create a niche website and rank #1 for its keyword in Google.


As it is a great initiative, I wanted to share how I’ve built my latest niche website as I think it will be my biggest success so far (and that I’ll also win the challenge 😉 ). Here are a few rules I have followed to create my site.


Note: this is an extensive 2,000 word article, so don’t skim through it in a hurry. Also, it applies to any kind of topics, not just personal finance (you’ll see the other niche sites from other participants, it is highly diversified!). So you might want to take a look and start your own site, regardless of what your passion is. This may be your best investment of the year! Make sure to bookmark this post and come back from time to time!


#1 Find Your Niche And Dominate it

There are a lot of people that talk about my business online model as an empire. I really like the sound of that. But what do empires do? They aspire to world domination! After trying different things here and there, we finally found what we want to dominate. We are taking over the dividend investing niche!


Why dividend investing?


Forget about Market Samurai keyword research and other online tactics such as solving a problem or a need. You already know about these techniques and they are pretty good. But, there is nothing like good old marketing style: find a sizable niche with wealthy clients ready to spend. There are 2 very important parts of this last sentence:


“sizable niche”: You need enough people in the niche so you can reach them. I doubt that albino clowns is a great niche to start with.


“ready to spend”: When you think about a niche website, you don’t want traffic, you don’t want loyal readers. You want customers who consume. You want someone that will click, subscribe, buy. You want people that are in “action mode” rather than people that “love your site” but never do anything about it. The dividend niche follows exactly this principle:

–          People interested in dividends have money (if not, they can’t invest)

–          They see the cost required to learn as an investment and not an expense

–          They are willing to pay to improve their situation (trading abilities, portfolio management, overall investment return, etc)

–          It is a sizable niche (there is a general frustration aimed at financial institutions and high management fees linked to investments)

A very, very, VERY important point: I tested this niche with a blog.


After looking at The Dividend Guy Blog traffic (over 40,000 visits per month), newsletter subscribers (over 1,200 since June 2011) and downloads of my Dividend Investing eBook (13, 774 since June 2011) I knew that I couldn’t go wrong with this niche.


Testing your niche with a blog is probably the most effective way to see if there is a market for your niche or not. It’s easier to get traffic as the blog is updated on a regular basis and people will comment on your site. You can also exchange links with other bloggers in your own niche. On top of that, it gives you the ultimate weapon of mass destruction when you want to dominate this niche and drive traffic to your niche site. Your blog will already have a good number of readers and linking power in the eye of the Big G. That’s perfect to put your niche site on the map fairly quickly.



#2 The Site Creation Process


I usually don’t spend much money on my niche websites at first as I want to see if it will fly or not. I have gone completely against this method with my latest site. I did spend a lot of money as I didn’t have the time to do it myself:


Costs so far:

-$70 for the logo

-$0 nothing for the design (we took an old TFB original template)

-$1,100 in article writing

-$700 worth of my time (at $35/hour)

-$199 for article marketing services (Mark Riddix service who does an awesome job at copying Pat’s technique)


Total: $2,069


Upcoming costs:

-Another $1,100 in article writing

-Another $700 worth of my time

-Another $199 in article marketing service

-$500 in VA work for promotion and link building

Expected total cost of this site: $4,568


As you can see, I am about halfway in my cost and site creation. The site is already operational and we will just continue to add more content on it. Why invest so much? Simply because I want to make sure that I dominate my niche and that it would be Goddamn tough for any of my competitors to replicate the same thing. As you noticed, I have just used the word “investing” and not “spending”. Why? Because I know that this site will probably generate between $100 and $200 in a few months only. So even at $100 per month, this is a 26% annual return on my investment. Can you beat that with the stock market?


I am currently paying for almost all content creation in order to save time and use my talent. Since I’m pretty good at optimizing websites, it makes send that I have someone else create the site for me and then, – I optimize it so as to generate more traffic and income.


I’ve taken about 2 hours to design the look and outline of the site. I have known since the first article I bought how many articles I will need and how the site will be designed. I also know which keywords will be targeted and in which sections they will appear. It’s very important to know which categories will appear in your site and how many articles are required for each section. If not, you will keep adding content and it will turn into a blog. You want to build a passive source of income, not another site requiring weekly updates (this is why I don’t allow comments either!).


So the way I work is that I find a good writer for my niche and submit my outline. Since all the categories, titles and keywords are specified; all I need is someone who knows about this topic. The main advantage of this technique is that you can create sites very fast. The sooner your site is online, the sooner you will get traffic… and the sooner you receive income from it ;-D.


Since October, I spend about 2 hours a week on the site. I review the articles submitted by my writers (to add links, images and graphs) and publish them in the right categories. I quickly edit some posts by adding more information or mention another category/article on the same site. Since I do them in bulk, I’m way more efficient in doing it. I have streamlined my publishing process (I have all my pictures saved in a specific order, all my word documents opened and tabs for quick links before I start). I also create some pages (like the homepage) in order to put my personal touch on the topic.


The only place I’m cutting on cost for my niche sites is the design. Since we run several original and copyrighted templates within our empire, we use them to make our sites more professional without paying for additional designs. The only thing required is to buy another logo. And Pete from logosfromwebsites does an awesome job at creating professional logos in a short period of time.


#3  Promotion and Link Building


As of November 1st, I didn’t have a single back link towards this site (this was the requirement for the duel). I had already a good share of articles published but not optimized and nothing was done for SEO as well.



Once all the articles are live and the site will be ready for promotion, I’ll send my instructions over to my VA so he can promote it via carnivals, commenting on other related sites or forums and to mention it on twitter. This is how I will make one wave of back linking. This is fairly basic stuff but it always works.


Another wave will be the launch throughout my network. I’ll use my empire to throw links towards the site. The very first thing I did so far was to make a quick link in one of my newsletters. Here’s the result:



A single mention in one newsletter got me almost 173 visits in 2 days on top of steering 19 newsletter subscribers to my new niche and 14 emails giving me comments about how I can improve the website. Now that I have the first feedback, I can modify my niche and get it ready for a bigger push.


The bigger push started yesterday with a mention on The Dividend Guy Blog. Since I’m giving away an iPad this month, it dragged a lot of attention towards this post… where I mention my new site. I’m making another push today with this post (I’ll eventually mention my site… lol!). And finally, I’ll do mention it again whenever it’s relevant using all my sites and newsletters (I have over 4,556 subscribers across my network). I’ll also add the site to the sidebars on my blogs’ homepage to create more link building.


My last strategy is to go with massive link building. I’m trying Mark Riddix article marketing services for this challenge. Mark’s process is very similar to the one explained at Smart Passive Income without requiring me to do the boring work (if you have ever spun an article or submitted it to article marketing sites, you know what I mean 😉 ). I use it because it will create numerous back links in a very short period of time. Since my site is already keyword rich and I use several internal links to boost my SEO, all I need are external links to have an optimized site that will eventually rank well in Google.


#4 Set realistic expectations


A big problem with niche website creation is that there are a lot of people doing it now and there are a lot of dreams and not enough achievers. This is because they read a few articles about niche websites and passive income and they start thinking about the thousands of dollars they will make next month. This ain’t gonna happen. It’s a long, hard learning process. I’m pretty good at making money online and still, I’m not kicking over $200 per month with any of my sites yet.


With my new process in place, I expect to get about 100 visits per day in Q1 (January 2012). Since January is always a big month for investing sites, I need to make sure that everything is ready for this date!


This should be enough to bring roughly $30-50 per month via Adsense at first. It is important to not expect to make $500 per month within a few months. Why? Because I’m not Pat and you are probably not him either. This is why thinking that you will be making more than $1,000 with your site upfront is called daydreaming. However, if you set realistic goals, you won’t be discouraged and you will keep working on having a great site where people will want to take action.


You can apply my techniques to any topic and any site. So if you have any specific knowledge about something that you really like, you might want to put that to profit and make a great investment out of your knowledge. I think it is a nice way to make money on the side without much effort (once this is launched properly!)


That’s it for today… oh! I almost forgot! Here’s my niche site: Canadian Dividend Stock


Also, here’s the list of the other participants:

Picking Up Girls 101 (way to go MD!)

Shirataki Noodle Facts (great site already!)

Market Share Battle

DIY Ebook Publishing

Entrepreneurship Life

Help For Hoarding

Protective Styles

Infrared Heater Scam

Life in College

Cook Quinoa Best

And myself: Canadian Dividend Stock



You Want More? Sign-up! ->
TFB VIP Newsletter

If you liked this articles, you might want to sign for my FULL RSS FEEDS. If you prefer to receive the posts in your email, subscribe CLICK HERE


Who has time to write 2,000 word articles? Oh wait, never mind! lol

I’m excited to finally launch my own niche site. I have experience with doing article writing with your niche site, but never on my own.

I just wanted to say one thing: if someone feels that the costs are too high of a barrier, they can take a different approach. You can write your own articles (I already have 14 published, one day), and not worry about the theme until you’re on front page of Google.

You can do this on your existing server. All you need to do is pay $10 for a new domain name.

by: The Financial Blogger | November 15th, 2011 (12:36 pm)


you can certainly do it yourself, but you would still have to calculate how much your time worth 😉

I am confused – if it cost you $4500 or so to get this site up and running (I know it is hard to give a specific number since it is always rolling) isn’t it going to take 22.5 months to recoup your costs?

by: The Financial Blogger | November 15th, 2011 (3:05 pm)

At $100 per month, it will take 45 months, not 22.5…. now I am confused ;-0

I took $200 because you said $100 to $200 of income per month. I tried to give the upside.

I have never created a niche site before so maybe it is my misunderstanding of the whole topic but how is this a good business move for m35?!

Locking up capital for 22.5 or 45 months in a product that could literally be worthless the moment that google changes something (insert your own link here) seems like lunacy to me. You would be 35 (age picked on purpose since I really do follow your site pretty religiously) before you even break even on this project! Imagine another 4500 spent into your primary sites? What could that do?

I am not judging I just really don’t understand the point.

Thanks for the link back! Too bad you’re going to get crushed. I already have several variations on my desired keywords 😉 and I’ve done very little in the way of backlinks. I’ll try to give an update in my next round up.
One thing I haven’t done though, is set it up for income yet. I’m not sure how to monetize it, maybe some product reviews or something. So you will prob get the award for most income.

by: The Financial Blogger | November 15th, 2011 (5:49 pm)

That’s an interesting point that you are bringing. And it is true that Google could change the our business at anytime. But here’s the vision:

– Our main sites don’t need additional spending (I really wonder how 4K would do on TFB for example… not sure how I would you this money).

– Our goal is to make money passively, so over the long run, if we have several sites that earn steady income, we increase our income stream, we are better diversified and Google can’t hit all our sites at the same time.

– We think that, overtime, we will gain more expertise in building such sites and we will be able to make more money out of our niche website (who knows, we might be able to make one site earning 1,5 to 2K per month like Pat!). It’s like picking 10 stocks and hoping that one of them will surge.

Overall, this is obviously not the most lucrative part of our business but as we seriously lack of time, buying more blogs wouldn’t not be healthy at this point.


Be careful, my main key word is now on page 2 of Google and I got 21 Search Engine traffic today (as of 5pm)… I’ve made $5.57 so far this month with the site. Not too much, but still, a few dollars ;-).

I’m shakin in mah boots! lol

by: The Financial Blogger | November 15th, 2011 (7:47 pm)

hahaha! you better be!

The reality is that you have no idea how much money the niche site will make or for how long – which of course, is part of the fun. 🙂

I hear what Evan is saying, but you just can’t make informed decisions on where to spend money when the outcomes are so uncertain. Will the new site make $50/month or maybe $500?

If you knew the future income and duration, you could look at the net present value of all the income streams and use that.

Offhand, if the site make $200/month for the next 5 years – that is $12,000 of income. Even if you account for inflation, that is still a decent return on your initial investment.

Only time will tell…..

by: The Financial Blogger | November 16th, 2011 (10:32 am)


you are totally right. at least, I know that I have a good niche in my hand and I have already tested the market with my previous niche site. In my opinion, I can only do better with this one 😉

oh man – a bit tied up now but would love to participate in a Canadian niche site duel down the road. will stay tuned….

I just hit the first page of Google for my keyword, so you and LaTisha better watch out! 😉

Actually, I really need to get going with my site. I have no design and only 2 articles up, and I have yet to build backlinks.

Hopefully, in the next week or so I can ramp up my efforts.

[…] look at what is happening with the niche site duel: […]

[…] Financial Blogger presents Niche Site Duel Challenge posted at The Financial Blogger, saying, “How I’m increasing my income through niche […]