June 13, 2011, 5:00 am

May Monthly Income Report

by: The Financial Blogger    Category: Blog Income Report
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Since we started to publish our Monthly Income Report, I have been getting anxious to see my numbers. I must resist the urge to keep track of my stats during the month as it is a complete waste of my time. So it’s useless to tell you how I stress via numerous emails on the 1st of each month while waiting desperately for my VA to calculate the numbers ;-). So without taking any more time, here are the numbers for the month of May:
Network Monthly Traffic: 173,032 visitors and 235,702 pages viewed

We now see how bad we were hit by the Panda Update. Almost all of our sites were hit but The Financial Blogger was definitely the one with the biggest drop. As I discussed previously, I know that it is partly related to my switch of direction as I lost ranking on all my Canadian investment keywords I was previously targeting. I guess this is part of life and I won’t make a big issue of it. Summertime has come and this also causes a drop in my traffic. I guess this is one advantage of being in the business for so long (since 2006), I don’t worry about a drop in traffic anymore.


The Panda update made me realize that I need to rely on other sources to get my traffic. Therefore, it will be important that I grow my newsletter and become more active on Twitter and Facebook in order to gather more visitors throughout these internet mediums.

Adsense Income: $2,442.81

If traffic is down, Adsense will follow. I used to average slightly over $100/day at the beginning of the year and I am now down in the $50 to $75 range. I expect Adsense income to average around 2K/ month during the summer months. At the same time, I will work on my SEO in order to rank again for some highly profitable keywords. I guess it will take a few months to get back to the $3K/month average. Hopefully I’ll be able to do it for September.

Affiliate Programs and Brokerage deals: $2,290.10

This is another great month in terms of affiliates and brokerage. With the launch of my Dividend Investing eBook 2 weeks ago, I am expecting to keep up the pace in June as well. Unfortunately, we lost one of our big earners (Protectron) as they ended their campaign in May. This is also complicating the revenue streams for my niche site Home Security System Canada… I’ll have to work harder on it in order to increase the amount of visits coming from Google (which will push my Adsense up 😉 ).

Private Advertising: $5,781.42

I don’t really like to see private advertising having such a high proportion in my income report but I am surely happy to earn this money nonetheless ;-). The addition of 125X125 banners on our sites was certainly a great deal for May. I would prefer to have a more diversified income, but in the meantime, we will take private advertising with a smile.

Niche website revenues: $60.52

After losing Protectron, making money from my niche websites rely on making money with Adsense. Out of 4 operating niche websites, we were able to generate $60 in May. This is far from being awesome but you must understand our strategy: we are currently building several niche websites, creating a lot of content and then we will work on traffic and monetization. Since one of my VAs is leaving on maternity leave in August, we wanted to produce as much content as possible. This is why we just created our most recent niche website; Covered Call ETFs. This is a new and exciting product where investors can benefit from a specific group of stocks while diminishing the risk attached to them.


Total monthly income for April: $10,514.33
TA-DA! Another 10K in our bank account for this month! This brings our average monthly income to $9,475 since the beginning of the year! My online goal for 2011 is to average 10K/month by the end of the year. I’m getting closer and closer to my goal while we have several projects on the roll. I guess that we just need another site to blow and we will reach our objective. This is why we concentrate on creating so many sites right now and we will focus on promotions in fall. We are also working on a series of eBooks that should be released this autumn. We definitely have a lot of work on our plates!


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Awesome job! Being able to read about your progress is a big motivator for myself. Keep up the amazing work!

-Ravi Gupta

Another great month! Can I ask you how you found a VA? Was it through recommendation or did you try different people with odesk/elance and stumbled upon someone you liked?

Hey Mike, as usual amazing numbers! Any chance you might break it down per blog for us who manage only one blog 🙂

by: The Financial Blogger | June 13th, 2011 (12:14 pm)

I’ve found my first VA from the blog he authors and I have trained my second VA from scratch myself 😉

I’ve tried Odesk but didn’t get much chance to get what I was looking for in term of a VA (while I have found great programmers and writers).

@Passive Income Earner,
Unforutunately, this is impossible for me for 2 reasons:
– I lack of resources to track down the source of all my income
– I consider it would be a waste of time and money to try to break down my income. I try to keep things simple so it’s easier to manage… sorry!

I heard your first VA is one cool dude 🙂

I enjoy these monthly reports. I’m just curious to see how the M-35 Empire will grow in the future. I wonder how the addition of eBooks will grow the business. I find it really exciting to try new things out.

Wow amazing results!

Curious to knwo if there was a hits per month that you were targetting when you first starting growing your blog empire? Ive just starting learning about revenue streams, SEO and other things blog related, and i’d be interested in hearing your take on it. But like i said, amazing results, and very inspirational.

That’s awesome, dude! Keeping track of where you’re at helps to compete against yourself and do better in the following months. I also do that with anything I want to improve in. Thanks for the motivation!

Very impressive, this is my first time seeing one of your income reports. I also downloaded the ebook on dividends. I totally loved it. It will truly be my go to guide when I begin.

Holy shit! 235,000 page views in your network?! That is NUTS

by: The Financial Blogger | June 14th, 2011 (8:53 am)

imagine, I was higher than this a few months ago 😉

yeah, he is a pretty cool dude indeed!
more info on my ebook in the upcoming months 😉 I’m gathering info at the moment

To be honest, at first, I was just hoping to get 100 visits per day and make a few hundreds per month! then I’ve realized that I could make a lot more!

Any chance you could give newbies like me some insight on how to find a VA (or have any recommendations) 🙂 ? I tried search to see if you had written about it already but couldn’t get anything. Thanks!

As usual, a huge inspiration for myself. Glad to know you’re making money on your niche sites. If you’re only get $60 from adsense on your niche sites, where’s the rest of your adsense from if you don’t mind me asking?

[…] week on this blog we went over the monthly income report for May. It was a good look at how you can really improve your blog income if you remain persistent and […]

Great job! You have awesome numbers even with the Panda update. Hopefully, it can be fixed somehow.

by: The Financial Blogger | June 17th, 2011 (4:35 pm)


I actually read that there will be a second update coming up that should “fixed” sites that were hit for no reason (like mine! hahaha!). They also want to define scrapers who republish our articles.

Your article is very impressive to me. I am glad to read it because in addition to get information from your business experience, I am also motivated from the persistence of your work. Thank you very much.

TFB – CONGRATULATIONS on a growing empire. what will help readers more so is adding a bit more color on the cost of running/sustaining the empire. It’s great to hear about revenues, and providing the other side of the equation gives a better overall picture, especially for those new to internet marketing.

in addition, it will also help giving more color to the time investment on a weekly basis. often times, newbies think what we do can be replicated overnight.

keep up the good work buddy!

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by: The Financial Blogger | June 22nd, 2011 (6:42 am)


I actually covered the cost and time required to run my business in other posts. You are right, revenues mean nothing if they are not linked to costs and time.