February 23, 2011, 5:00 am

How To Use Market Samurai: Creating Your First Money Making Machine A Close Look At The Engine

by: The Financial Blogger    Category: Alternative Income,Make Money Online
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Last Monday, I was telling you that I’m not quite sure how many websites I own. This unknown number will actually increase in the upcoming months as I intend to create several small money making machines also known as niche websites. My first project is called Home Security System Canada.  This is obviously a site related to home security systems and I chose Canada for 2 reasons:

#1 it’s a market that I know and I am familiar with most home security system providers.

#2 it’s a smaller market than the US and therefore, it’s easier to rank for specific keywords.

So, today I’ll be telling you how I have created this niche website within a month. The site is not completely done yet but I really wanted to share my first experience while building it. In this first post, I’m going back to the very beginning of the creation of my Home Security System Review Site: How I used Market Samurai to build my first niche website.

To be honest, Market Samurai is an amazing software. However, it has one very big flaw; it is too flexible and it lets users spend countless hours on it! This article will explain how to use Market Samurai and find what you are looking for within a couple of hours.

Keywords Research; the Mother of All Income

If you are going to create niche websites, the most important thing you have to do is to do keyword research. It should not take too long if you follow some simple rules:


You can get a free trial here, or buy the full version right away (for the price it costs, I went directly with the full version 😉 ).


Here’s the first screen you will see once you start Market Samurai:

market samurai screenshot

Type in the keyword you want to start with and your new project will be created automatically. Then, go to the keywords section and enter your criteria:

market samurai screenshot

In order to keep things simple, just select a minimum of 2 words up to a maximum of 10 words. Once Market Samurai has run the keyword research, you will get up to 800 results. In my experience, you usually get around 100 potential keywords so the research should not take too long.


Once you are done with the research, next step is to click on “analyze keywords” at the bottom of the screen:

market samurai screenshot

In the next screen, you must change the following setup for a quick and useful analysis:

market samurai screenshot

First thing you change is the *SEOT*. This is the estimated number of visits you can get if you hit the first spot in google for this specific keyword. The goal is to get a “winner keyword” that will bring some visits. I usually use 50 as I am trying to keep the competition very low. Smaller keywords draw less attention. I don’t mind about creating a niche website getting 1,000 visits per month, I just want these people to click on my ads and generate income ;-).

Second point to change is the number of pages pointing towards this keyword. In order to play with the small guys, I use 80,000 to 100,000. While this is still a huge number, it is not much compared to important keywords (try to run a research about “stock” or “google” for fun 😉 ).

With only these 2 parameters, you will be left with a handful of keywords to analyze. You can actually use all of them but you need to pick one for your domain. This is when point #4 comes into play:


Within your original project, you now go to “SEO Competition” section:

After running the SEO competition, you will see a screen that will look like the following:

market samurai screenshot

These are the top websites related to your original keywords. This chart will help you select the right keyword for your new niche website. As you can see, I was lucky as Home Security System Canada was not taken.

In order to quickly analyze this chart, you just look at the following column while keeping in mind that the color “red” is bad and the color “green” means low competition:

The point is obviously to find a “master keyword” that will be found throughout your site (in your site description, in your domain name, in your category, your headers, etc). So you want to make sure that you have some chance of being on the first page of Google in a short period of time (if not, you won’t get many visits; e.g. you won’t make much money!).


That’s it! You now have your main keyword in mind and some “sub” keywords to use for future articles on your niche website. The last challenge of the day will be to go to Go Daddy and register your domain name. I use Go Daddy for all my domain names as it is much easier to manage a single account and their platform is very easy to use.

Ideally, you want to buy the exact same name as your keyword. In my case, I was lucky enough to find a nice combination of the keywords I was looking for with homesecuritysystemcanada.com. I wanted to plug “Home Security System Canada” in a single domain. One easy trick if you can’t find anything with your exact keyword is to use “HQ” at the end of your domain. Those are usually available ;-).

Additional note: as you can see, I didn’t take a “huge keyword”. However, I knew that home security was a good topics from a previous experience I had on another of my site. This is why I have decided to go ahead with this site. So far, I have made $41 in February (the site was created in January). So the technique seems to work well 😉

If you have any questions regarding keyword research with Market Samurai, just comment below, I’ll be happy to share more info ;-D


Here’s quick trick to save a few bucks on Market Samurai. Register for the free version here and then, once it expires, you will receive a special offer to by Market Samurai at a discount price ;-).

Try Market Samurai now for free!

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What i’m most amazed by, is how you’re able to write so much for so many websites!

by: The Financial Blogger | February 23rd, 2011 (10:46 am)

This only gives me which keyword to aim for. I create my articles based on my “ideas list” and my mindmapping for each website 😉

[…] This post was mentioned on Twitter by TheFinancialBlogger, Ruslan Saparov. Ruslan Saparov said: RT @FinancialBlogr: How To Use Market Samurai: Creating Your First Money Making Machine A Close Look At The Engine http://bit.ly/ffgb1J […]

Hey Mike, thanks for the tutorial! I never changed the defaults when doing the keyword analysis, so I can’t wait to try it and get different results.

Would you recommend the same process for researching individual articles?

Thanks for giving us the link at Yakezie. This sounds great!!! I’m really interested in checking it out!

From the article, I couldn.t quite make up my mind on this question: Does your new niche site provide added value to its readers or is it a vehicle for ad clicking?

A quick peak at the site gives me partial answer, but since I’m really not into that domain, it’s still not that clear.

I’m asking because these days we come across a truck load of pseudo-sites that are in fact nothing else than big adboards and these squat the first spots of Google searches, preventing users from getting valuable info from real site that just don’t make it to the top 10 search results.

Get my point? 😉

by: The Financial Blogger | February 23rd, 2011 (1:21 pm)


the article was to show you how I use Market Samurai, but not how to build a niche website.

my goal with Home Security System Canada will be to provide useful content (more than simple reviews). I have started with reviews to get more ranking. My next set of articles will be geared toward equipment, DIY home security and what to consider before getting a home security system.

I get your point as there are tons of websites created with only one thing in mind; make people click on ads 😉

How would one use this product on a site like ummm My Journey to Millions? A normal personal finance blog and not a niche website

by: The Financial Blogger | February 23rd, 2011 (3:22 pm)


Use it for a specific topic you want to write about and skip the seo competition steps. By doing your keyword research first, you will see which keyword you can target in your article in order to have a chance of getting picked up by search engine 😉

Hey Mike,

Thanks for making up this article. So far, we’ve not invested money into any marketing/market research tools. We’ve been using the free options available. Does this really automate the keyword research by a large margin?

Does this mainly focus on big G, or does it also incorporate stats from other engines?


[…] order to achieve this, I’ll play a little bit more with Market Samurai in order to find topics where I can write series about and start ranking for additional keywords. I […]

I have bookmarked this page.

I bought samuri ages ago, but for some reason it’s so slow and I don’t know the full capabilities so I started resorting to google keyword tool since it’s sooo fast

but your tutorial is very helpful and I can apply it finally and hopefuly get more money too

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