March 5, 2012, 5:00 am

February Blog Income Report + 1 Big Announcement

by: The Financial Blogger    Category: Blog Income Report
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Hey, what’s up?


We are starting the March Madness with a big announcement today! But if you want to know what I’m talking about, you’ll have to read until the end of this post to know what I’m talking about J. Do you remember my 2012 blogging goals?, well one major step has been accomplished in order to reach the average of $15,000 per month that I’ve fixed as a milestone to achieve in 2012. Don’t jump too fast, I’m not telling you that I’m starting my streak right away. So let’s look at the number first and then, we will see what is so important in my business!


290,518 Visitors (+17%) and 403,023 Pages Viewed (+16%)

We are definitely on a roll in term of traffic. All our major sites have taken a few more visitors per month and I’m surprised each time I look at my traffic stats! On top of that, some of my niche websites are starting to get some tractions and I don’t count them in this stats. For example, Canadian Dividend Stock got over 4,500 visitors and What is dividend is surfing over 3,300 for about 4 months now. The secret behind my success? Quality content and heavy internal back linking! Each time I remember that I’ve wrote an interesting piece about the same topic, I link it back on my new post. This doesn’t take much time but it brings continuous SEO to your site.


Adsense: $2505.89 (+22.72%)

If the traffic goes up, Adsense follows! This is one of the basic rules you have to remember while monetizing your site: you need Google’s traffic to make Google’s dollars. I’ve slightly modified my color theme for The Dividend Guy Blog (by taking off the red url and changing it to grey on the big ads) and it worked perfectly. I’m now looking to make this switch on every channel to see if I’ll see the same result. At $2,500/month, I’m now shy of $1,000/month to reach my goal of making $3,500/month with Adsense. The secret to gain the next $1,000 monthly is quite simple when you think about it:

–          Increase your SE traffic

–          Increase your CTR with better color theme and ad placement

–          Write SEO friendly articles about things that pay (such as investment or credit card 😉 ).


In order to achieve this, I’ll play a little bit more with Market Samurai in order to find topics where I can write series about and start ranking for additional keywords. I haven’t done this for a while but I think that it’s import to go back to this strategy in order to increase my Adsense income. The good news is that I’ll be making more in February than I did in January with 3 days less! I can’t wait to see how much I’ll do in March with those extra days!


Broker / Affiliate deals: $1,767.60 (-16.26%)

This has been a very slow month in term of brokering deals. I was expecting to close an additional $10,000 worth of deal this month and it didn’t go as planned. The arrival of Caleb is probably a part of the answer. The other part is that I wasn’t too greedy and I didn’t go after any advertisers this month. This is probably why it has been a slow month. However, I’ve my VA coming gradually coming back from maternity leave that will help me with this. She will be handling most of the admin behind all my private deals and broker services. Hopefully, I’ll have better news to share with you in March!


Private Advertising: $6,419.06 (-2.02%)

Then again, this is not the biggest month in term of private advertising. For some reasons, I’ve lost 2 major deals (that would have included my own sites + my clients). The sad part is that both deals were lost due to “acts of God”. It wasn’t related to bad negotiation skills or a bad move in term of business relationship. It was 2 unrelated events happening on my advertiser’ side and both of us didn’t have any control over it.


Niche Websites: $286.95 (-5%)


If there is one awesome point in this month is definitely the fact that my niche websites are growing steadily. We start to see some interesting traffic and the sources of income are not coming solely from Adsense anymore. With Sunil’s method, I’ve recently developed a new niche site for EMT: EMT Classes. Since I’m on paternity leaves, I’ve the luxury of working each night on my sites while I watch over Caleb. This allowed me to build a whole site with about 70 unique articles. Instead of paying to build my site, I’ve simply taken a lot of my own time and build it exactly the way I want. This is a big challenge as it’s one of our only niche sites that is not related to the financial world. However, it follows my niche sites rules:

–          It’s a sizeable niche: there are a lot of searches for everything regarding paramedic courses and EMT jobs.

–          People are ready to spend: EMT students want to make sure they past their exam and they are willing to pay a few extra bucks to make it happen.

I’ll tell you more on this later… if EMT is a success ;-).


Expenses: roughly $4,000

Since I’ve taken a lot of my time to create EMT, I haven’t spent much to operate our business. So the cost of running our operation is fairly stable once again.  I don’t expect to spend more on my business this year as most of our projects can be done within a $4K/month budget.


Total Income: $10,692.55 (-0.11%)

I’m a bit disappointed in February results to be honest. I know I’ve worked hard during several nights and, unfortunately, results don’t happen overnight. Instead of working on immediate revenue generators (such as running after advertisers), I’ve preferred to think about the future of my company and take action that will assure a sustainable business model.

On the other side, February 2012 revenues are kicking February 2011! (I’m +32.10% as compared to last year). The best part is that my cost structure hasn’t increase by a cent! In fact, my cost forecast for 2011 was even higher! But I better be careful; March 2011 was a killer month last year so I better be ready to make some extra effort in order to make it!


 revenue progression feb 2012

So what’s up with the announcement, Mike?


On yeah… a thousand words and still no news about this big announcement J. I’ve actually achieve one of my 2012 blogging goals already: I bought not 1 but 2 sites!


Fabulously Broke (Read the introductionary post here)

Everyday Minimalist


I really like FB as the previous author was embracing a lot of my values and I miss writing about personal finance stuff as TFB has become a more entrepreneurial blog now. I’m expecting to write on this once a week and write an exclusive newsletter every 2 weeks. So if you miss my personal finance thinking; you will find it again on this blog ;-).


As for everyday minimalist, you may laugh because it’s definitely not my bag. However, my partner is a little bit more toward this idea. Since both were selling in a package deal, we thought it wouldn’t hurt to buy both of them (there is also a great synergie between the 2 sites).


Those 2 sites are a major addition to our company as each of them qualify under the major sites criterion. I’m giving myself 2 more months to fully integrate them into our business model, but I’m sure I’ll bet able to make a killing with those 2 new sites ;-). Watch out for killer traffic stats in next month blog income report!




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Congratulations in your success. Amazing progress!

Dang – nicely done on the sites! You’re a tough man to compete with – 😉 haha. You better be careful – you could start making enough money to be tempted to quit your day job.

by: The Financial Blogger | March 5th, 2012 (9:13 am)



The funny thing is that I thought that after reaching an average of 8K/month with my company, I would quit my day job. I’m obviously not ready to do so 😉 maybe in a few years… who knows!


Congratulations on over 6k in profits between you and your partner.

I love the EMT site and I am looking forward to hearing more about it – let me know if you have any questions along the way.

Are you going to write about your site purchases in further detail? Interested in learning more about your experience (sourcing, things to look for, valuation, paying, ownership exchange)

I am contemplating purchasing a couple sites as well to try something new.

by: The Financial Blogger | March 5th, 2012 (11:50 am)

Hey Sunil!

thx 🙂

I’ve covered a lot about how I generally look at a blog and what is important in term of value for me. Is there anything specific you would like to know?

I would love to do a case study but each time I buy a blog, I sign a confidentiality clause 🙁

GREAT MONTH! Does the 4K include the purchase price of the 2 new fantastic sites?

by: The Financial Blogger | March 5th, 2012 (4:11 pm)

lol! that’s funny!

the purchase is not an expense; it’s an investment. There a big difference.

Fabulously Broke?!? Wow, congrats on the buy. Been reading FB on and off for years.

Those are some seriously impressive numbers! Good job =)

Congrats on the new sites Mike, looking forward to seeing how you grow them!

by: Youngandthrifty | March 6th, 2012 (9:35 am)

Oh my god you bought broke in the city!!!! Thats huuuuuge!!!!!!

WOW, amazing stuff Mike!



Impressive stats. I am striving to build a blogging empire based upon your model. I doubt I can achieve as much as you are able to, but I at least aim to go for as much as I can.

Hi Mike,
This is awesome report and good luck with those two new sites. I’m also thinking about buying a new site (or two), where is the best place to look?
BTW: check my monthly report if you are disappointed, my drop compare to January was much bigger. And I’m still happy 🙂

by: The Financial Blogger | March 6th, 2012 (5:24 pm)

Hey Cash Flow Mantra,

I started this whole empire with a simple blog 5 years ago and look where I am now. Everything is possible, I’m sure you will make it!

The good thing is that you are making a lot of money from Adsense. This is one of the most reliable online income in my opinion. keep it up!

I do like your transparency. Peel the curtains back and let us look in. Wish more people in this industry would be so open.

As I hinted before in an email to Mike, I am also at a point where I can stop working if I wish – although I would have to move to a cheap place to live – and I recently started a new full-time job in January.

Why? I’ll be honest… because I WANT to. I’m learning things. And the confidence I carry with me, that air of “you could go ahead and fire me, because I really don’t need this job for the money” yet engaged and hungry to help out however I can, is a damn powerful combination.

It is good to have options.

by: The Financial Blogger | March 6th, 2012 (5:52 pm)

Hey Jason,

I totally understand your point, I’m starting a new job next week for the very same reasons ;-). It’s a beautiful thing when you have both possibilities!

This is one of my must-read sites. It’s like reading advanced calculus in the 4th grade. You are establishing a huge empire. I see people still buying run-down rental properties. WWW is the new real estate.

by: The Financial Blogger | March 6th, 2012 (11:49 pm)

Wow! thx for the compliment! I hope to sell my empire for several millions before I retire ;-D mwhahaha!

@ Mike,
Thanks for your kind words about my Income, I’m trying my best 🙂

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[…] to Mike from The Financial Blogger for buying Fabulously Broke. Pretty soon, Mike is going to own the whole […]

Old news on the purchases … 😛 I have been wondering when the announcement would be made.
Again, congrats!

Good stuff Mike. To clarify, is the $10,600 after or before the $4,000 in expenses?

by: The Financial Blogger | March 15th, 2012 (4:58 am)

hint: read the post and get a calculator 😉
do I ever wrote net income?

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Just came around to reading this, but very nice results, Mike!

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