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July 17, 2012, 5:41 am

Guide To Building a $2,788.50 Email Funnel

by: The Financial Blogger    Category: newsletter

 

 

In my last Blog Evolution Report, I wrote that I was working on an affiliate marketing project via my newsletter. I finally got the final subscription count along with the check. I told you I would give you all the details; you won’t be disappointed!

 

I made $2,788.50 in 31 Days

 

I like real life numbers. So I made exactly $2,788.50 from this program that ran for 31 days. What is exciting about such a program is that you have an awesome offer (I was offering a 45% rebate) to share with your readers. Worse comes to worst, they won’t signup but they will certainly appreciate the offer. It won’t come off as spam since there is a deal for both you and your readers. I sent five emails to different newsletter lists and received only 4 complaints out of 7,237 subscribers. You can’t even put that in % J.  I guess this is the key for a successful campaign. Here’s more in detail about how I did it.

 

Strategies I Used

 

Below are all the strategies I used for this program. I really wanted to know how far I could go with my newsletter monetization now that I’ve been running my lists for more than 18 months. Please ask me any question you may have regarding any of them…

 

#1 Check The Product and Get References

 

I received this private offer from my contact form. We receive affiliate requests every week and most of them are garbage. People are trying to sell all kinds of stuff on the web and blogs have become one of the favourite platforms to advertise. This is why it is so important to check what the product is first and ask for references.

 

I was lucky with this one as I knew a few fellow bloggers who received the same email previously. The most important part is to know if they got paid and how the program has been handled by the advertiser. You certainly don’t want to share a scam with your readers and you also want to get paid.  I received good comments and was willing to receive the product in order to see if it was high quality or not. The product was a stock newsletter so I asked for a previous copy. The next day, I received the pdf newsletter and read the content. It was a ten page newsletter with several solid analyses. I also liked the fact that there was a virtual portfolio based on the stock newsletter recommendations that was being updated each month. After that, I was 100% sure that the product was high quality and even registered myself!

 

#2 Create a Custom Marketing Approach

 

A great advantage you can find with private affiliate programs is that you will get a representative to work with you and help you custom your marketing technique. Discuss your approach with him and ask him which products/methods convert better. You are better off concentrating on a few key points than trying to do everything at the same time. Affiliate marketing is a sniper weapon, not a weapon of mass destruction.

 

I had a personalized landing page with the mention of my blog. It takes literally seconds for the company to setup but it makes a big difference when you send your readers to someone else’s page with your name on it. It shows that you are supporting your readers while in the last steps of their purchase. Unfortunately, you can rarely do that with big affiliate marketing companies such as Commission Junction or Flex Offers.

 

The second thing I did to customize my offer even more was to play around with Microsoft Powerpoint Smart Art (the latest version) in order to create small icons including benefits for clients. Those Smart Art icons took about an hour to create but they add a lot to your presentation. Even thoughts the same offer could be seen on other blogs, mine had a personal touch that couldn’t be copied. It also added some dynamics to my blog post and newsletter.

 

#3 Write Down a Marketing Plan

 

You can’t just go and send the offer all out to your readers. In this case, I had 31 days to close as many subscribers I could. After that, the special rebate ends and so does my commission! Before I start spreading the word, I needed a plan. Here how I proceeded:

 

a)      Write a blog post about it (describing the newsletter and benefits along with mentioning the big rebate)

b)      Remind my blog post in my roundups twice during the month

c)       Send a first email to my newsletter members (similar to the blog post)

d)      14 days later, come back with another email giving examples of stock picking ideas that comes with the newsletter (the idea was to focus on the content)

e)      15 days later (I got an extension to get 3 more days after this email), I sent a last email mentioning the deadline. Along with the deadline, I offered an example of what they will receive each month. So my readers received a freebie and got the urge to take action.

These emails weren’t sent to all my newsletter lists. These were only sent to investment blog readers. I also used other newsletters and sent the last email I used in my main strategy. The purpose was to reach as many people as possible in a last attempt to boost my sales. Obviously, the conversion rate was way lower on this email than it was from my investment blogs.

 

All emails were sent on Monday mornings between 6amand 9am(this is another awesome feature of Aweber newsletter service). Your marketing plan must be written down prior to any move you make. This is how you can rapidly adjust and make your experience more profitable. A simple email sent out of the blue won’t do much. But a systematic strategy with a specific goal in mind for each email is the key. Here are the goals I had in mind in each email:

 

a)      Describe the benefits and let my reader know about the offer

b)      Offer a hint of what they could get if they subscribe

c)       Give them a freebie and urge them to take action before it’s too late

 

#4 Talk about The Benefits

 

I’m sure you heard that people hate to be sold but love to buy. Internet marketing is not any different. You need to find the benefits, the reason why people will want to buy this newsletter instead of another. In this situation, I had the following benefits outlined:

–          Save the hassle of doing your own stock research

–          Make more money from these stock picking ideas that had improved portfolio return in the past for other investors

–          Get a huge rebate on a high quality product

 

Along with the benefits, when you can offer a free trial (or in this case a past issue), it’s definitely the perfect match. Your readers can actually see that you are not pulling a bunch of BS just to close a quick sale. The freebie also answers a lot of questions you may receive by emails. At first, I had to spend some time to answer all these questions. This is how I came up with the idea of sending an example of what they will be paying for.

 

#5 Buy the Product You Are Talking About

 

You can’t just go around and shove products down your readers’ throats… oh wait… you can; it’s your blog after all! But chances are that your conversion rate will suck. I know my marketing strategy was aggressive and I repeated several times over that 31 days period that I had a great offer for my readers. I might have sound like a politician sometimes ;-).

 

Repetitive emails might sound annoying and you don’t want to do this all the time. However, for a short period of 31 days, you can send 3 emails without losing too many subscribers. I’ll discuss my unsubsription numbers later on but I just want to say that I lose about the same amount of subscribers each time I send an email anyways.

 

I had bought the product and thought it was a great resource for someone who, like me, is interesting in buying dividend stocks and manages his own portfolio. I’ve even asked a few of my friends in the financial industry to take a look and let me know if it was a strong newsletter or not. After a positive feedback, I decided to jump aboard and offer this product to my readers. There is nothing better than endorsing a product. Then, your readers can’t blame you they didn’t like it, as you do!

 

#6 Don’t Make Your Offer the First Email You Have Ever Sent!

 

If there is a good way to burn your readership, it’s probably by sending them a product offering the very first time you connect through your newsletter. In all my newsletter lists, I have set several funnels (you gotta subscribe to my newsletter to understand how it works!) where my readers receive high quality articles helping them on specific topics without asking for anything in return. In these emails, there are no sales, no suggestions, simply a lot of good quality content.

 

This helps increase your credibility and will slowly build a bond between your readers and yourself. Then, when you have an honest and useful proposal for them, they will listen. It doesn’t mean that they will buy anything, but they will respect this email and won’t be frustrated!

 

Potential Pitfalls

 

If you are pushing any offer as I did with a strong marketing plan, you will definitely increase your sales but you will also increase your number of unsubscriptions and potential complaints. If it’s well done, you won’t get many complaints (like 4 out of 7,000 +). But it doesn’t mean that I didn’t lose readership. My unsubscribe rate from these emails is equal to 1.43%. The most important unsubscribe rate came from the list used in my three mailings (2.35%).

 

When you think about it, I usually lose subscribers after any kind of email I send. Sometimes, people just get too many emails and decide to unsubscribe. Others don’t even remember why they have signed up in the first place and each sending is an occasion to either create a bond with your reader or give him a chance to never follow you again ;-). In the end, the message is: do not take unsubscriptions personally; this is part of any newsletter.

 

Overall, I lost about one hundred readers across my network. It doesn’t mean much in my situation as I gain about 40-50 new readers each day. It always sucks to lose readers but if they want everything for free all the time and they are not even willing to “pay” by receiving a good offer once in a while, I highly doubt I want this guy to read my stuff in the first place. I blog because I love finance and love writing. However, if I wasn’t making money out of my business, you can rest assure that I would blog less ;-). So I don’t really feel bad to lose “takers”. I would rather have people that understand that they get high quality content all the time for free and will receive a few offers where I can pay myself back for the hard work I do. This is more like a win-win situation J.

 

Selecting the Right Product

 

Since I did a custom campaign, it was easy for me to get specific and exact results. This is crucial if you want to learn from your experience and become a better entrepreneur. Without exact numbers, I wouldn’t be able to know which strategies / newsletter work best.

 

For example, my conversion rate was much higher with the three mailings (2.85%) as compared my other newsletter (5 conversions out of too many subscribers!). This is how you can understand the true meaning of selecting the right product for the right audience. While my first marketing plan was aimed at the right public, I tried a mass marketing approach for the rest of my subscribers that are not necessarily investors. The impact is huge! If I had only one shot with an affiliate product, I would definitely narrow my target audience as much as possible.

 

I even received “thank you” email for the offer I sent. This is how well targeted the offer was for my audience. A quick tip: if you are interested in the product and like it after a trial, chances are that your readership will feel the same.

 

Private is Best

 

In the light of my small experience with affiliate marketing, I would say that your homerun will definitely be made through “private” affiliate programs. These are handled “in house” by the product manufacturer and doesn’t go through mainstream agencies such as CJ and Flex Offers. Mind you, I like them too, but the payout is obviously smaller and the terms are stricter. I was able to negotiate several aspects of this deal while I can’t do that with bigger firms.

 

After running this trial, we have decided to pursue a similar ongoing program without the big rebate. This is opening a new source of passive income for me that should last as long as we are both making money. I expect to make a few sales each month and probably earn $100-$200 out of it. It’s a pretty good payout when you think of the effort involved J.

$398.36/Hour (And I’m Not Even a Lawyer!)

 

You wonder how much time it requires to make almost three grand in 31 days? It has taken me roughly seven hours to make that money. Here’s how I break down my time:

 

1h00 of email negotiation / reading the newsletter prior to agreement

1h00 for customization (including Smart Art designs and newsletter layout)

1h00 for designing a marketing plan

3h00 for writing/editing/sending newsletters

1h00 for answering emails from readers (questions, feedback, etc).

 

That’s all! 7 hours, no cost, almost 3K in my pocket… all right; in our pockets (we are 2 in this company J ). This is one of my most profitable single projects so far. If I could have one project like this per niche per month, I would definitely reach my blogging goals! I guess the key is to hustle, talk to people and get creative 😀

 

Additional Resources on Monetizing your Newsletter

 

If you are new to this blog, I’d suggest a few more articles about how to grow and monetize your newsletter. Remember that I always use Aweber for all my subscriptions.

 

Kick Ass Newsletter Review

The $463 Email Revealed

You Need a Newsletter

How To Grow Your Newsletter

 

If you liked this articles, you might want to sign for my FULL RSS FEEDS. Then, you will get my daily post to your email and can read it at any time. To subscribe CLICK HERE

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May 1, 2012, 5:00 am

Kick Ass Newsletter Review

by: The Financial Blogger    Category: newsletter

 

You've got mail

A few months ago, I started a quick series on the importance of having a newsletter. I do believe that a mailing list should be part of any business model, regardless if you want to make money online or not. To be honest, my financial newsletter at work always brings me new business. A newsletter is a privileged means of communication with someone you know. It’s a way to:

–          Gain credibility

–          Stay in your client’s mind

–          Become the #1 resource for any topic

–          Offer a quick way for your client to connect with you

–          Be proactive

 

I recently told you that having a newsletter is one of the things you need to do if you want your blog to make money. There is a lot of potential to make money if you publish the right kind of newsletter. From time to time, I subscribe to newsletters myself in order to gather more information and see what others are doing (learning from others is definitely a great way to improve your business as I’ve mentioned in my newsletter). About 2 weeks ago, I received the following email:

 

 

I received this mailing as I registered to My University Money newsletter in order to download his awesome ETF eBook. To be honest, I didn’t have to register for his newsletter as Teacher Man sent the eBook via email. But I was somewhat curious to know what he would do with his newsletter and how he will manage his so precious connection with his readers. I also asked him if he minded having me analyze his “welcome note”.

 

Do you think it’s good? Do you like it? Let’s take a look with a different eye:

 

The Newsletter Analysis

 

There some great features from Aweber that have been used in this newsletter. The first one is the use of my own name (Mike). This makes the newsletter more personal and people are more likely to read ahead. In an effort to optimize , I would also plug the subscriber’s name in the title: “So Mike, What do you think?” would have made an awesome email title. Since the email is coming from a blogger I like and he uses my name along with a question, I would definitely jump on this email to read it.

 

Another great feature is the not-too-aggressive ad on the left side. The Mint ad is well placed and doesn’t distract the reader from the main content. It clearly says that it’s a sponsor and that he uses the product. Another great thing is that Mint is free; it’s easier to promote a product that won’t cost your readers anything. This is perceived as a less aggressive marketing strategy. On the other hand, since the email is not about personal financial management and we don’t really talk about Mint, I doubt this ad will generate much conversion. The idea is good, the ad placement is optimal, the product review is a good idea and the product is great. But, there is no incentive to register for Mint (besides the fact that it’s free). While the product is great, it’s not directly related to ETF investing. Since you get this email after downloading a free eBook on ETF investing, you would expect to get investment related ads.

 

Teacher Man and J.B. ask for feedback on their book. I think this is a great idea as it leads to another way to connect with your readers. Each time I ask for feedback from my readers, I receive hundreds of emails. This is simply AWESOME for a blogger! I would have preferred that they define their newsletter first (in order to remind me why I am subscribing) and highlight the fact that they ask for my feedback (put this line at the end of your email and put some words in bold).

 

The newsletter layout is clean and simple. I like them fairly plain as most people don’t display images when they receive email.   A simple layout makes it less spammy and helps focus on content. The University Money logo is a good addition as it reminds you who send the email right away. I personally receive so many emails in a day that I like to know who sends me the email (as I have this internal voice urging me to delete the email before I open it 😉 ).

 

If I would add something to this “welcome note”, I would create a special section on University Money for my readers. A section that is “secret”. It could be complimentary to the eBook (such as portfolio models for example or ETFs lists). I think it could be a great idea. But to be honest, I haven’t done on mine yet, so I can’t really criticize them!

 

The other interesting thing to add would be a “best of” or “must read” articles they wrote on University Money. I did that with the TFB newsletter to show my new readers what they should expect and what they should read if they are looking for the best of TFB. It drives additional traffic to your site that is completely independent from Google. If your content is great, it will bind your new readers to your site.

 

In the end, I think it was well executed and that they did a great job sending this first email to subscribers. I can’t wait to see if they have built a newsletter funnel as I suggest in my newsletter email as this could be very promising.

 

Readers, what do you think of this welcome email? Would you delete it? Unsubscribe? Or be happy to join the discussion newsletter?

 

 image credit

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January 31, 2012, 5:00 am

The $463 Email Revealed

by: The Financial Blogger    Category: newsletter

Yesterday, I teased a few of you by claiming that I made $463 in 15 minutes from my newsletter.

 

If you are patient enough and read through this post (and follow me through my newsletter), you will learn how I did it.

 

Most people agree that we all as bloggers, need a newsletter. I wasn’t part of the majority at first, but now I am a believer). However, most of you keep asking:

 

How the hell are you making money with your mailing list?

 

The answer will come, just bear with me for a few more minutes. But just to make sure you are with me, here’s proof of what I’m saying:

INO commission

 

You can see that my affiliate sales show $471 for “Today’s 50 Top Trending Stocks for the period of Jan 1st to Jan 24th. So I already lied to you with the title of my email, it’s not $463, I made $471! The best part is that I will keep making money throughout the year with the same affiliate program. This is obviously the very definition of passive income!

 

But once again, how the hell can you make money with your mailing list????

 

I told you to be patient because I know this post is long. Because the truth is that you can’t just start running around like a chicken with his head cut off and make money with your mailing list. To be honest, this was my first attempt to monetize the DGB newsletter with an affiliate link in one of my mailings. I wasn’t too sure how to set it up and didn’t want to burn my audience. My Aweber dashboard is showing me an opening rate of 74.21%, a click through rate of 62.08% and a 0.465% unsubscribe rate (10 out of 2152) and 0% complaint rate (because Aweber doesn’t allow you to use their software for spammy reasons). So I guess that I did my job right and made money in a good way.

 

But before you can do that… there are a lot of things to accomplish first!

 

#1 Build Your Newsletter

 

The first step has nothing to do with your readers but everything to do with yourself. Personally, this was the hardest step of them all. I’ve been wondering a lot about what kind of content I should include in my newsletter that would not be redundant for RSS & Blog readers. I also wanted to find a way to provide exclusive content that would be complimentary to my blog.

 

In fact, the newsletter is like a second blog within your blog! So you need to clearly establish what you want to write in your newsletter and what you want to write on your blog. Make sure to create an incentive for people to a) read your blog and b) subscribe to your newsletter. This is why I haven’t change my way of writing or choice of topics on The Dividend Guy Blog and decided to provide more technical stuff and stock lists in my newsletter. This is how I was able to successfully separate my blog from my newsletter.

 

I use my newsletter for the following purposes:

–          Give eBooks to my readers

–          Offer stock lists and website resources (free)

–          Announce new projects (such as What is Dividend or Canadian Dividend Stock)

–          Ask my readers for feedback (through surveys or quick questions)

–          Provide more technical concepts (such as the different ways of calculating Payout Ratio)

On my blog, I write about the following topics:

–          Dividend stock analysis

–          Sector analysis

–          Stock market commentary

–          Investing strategy (leveraging, moving average, etc)

 

As you can see, I’m able to make a clear distinction between my blog and newsletter. It makes it easier for my readers too!

 

#2 Build Your Readership

 

Once you know where you are going with your blog and newsletter (this is also called having a direction), you can start building your readership. You can attack 2 sides of the same problem:

a)      Growing your Blog readership and then sending them to your newsletter

b)      Growing your mailing list directly through incentive posts on your blog (such as my Best 2012 Dividend Stocks article)

I guess you already know the basics of growing your blog readership (playing the SEO game, doing guest posts, commenting on other blogs, being active on social media, connecting with other bloggers, submitting your stuff to carnivals, etc.). But I guess that it’s a bit tougher if you want to grow your newsletter readership (it has been for me anyway!).

 

I’ve used several techniques to grow my mailing list but the most successful was to offer a free eBook to get it (read the full post about it here). Here are other great techniques you can use:

–          Host a contest (you get tons of new subscribers but they might very well cancel after 2 emails!)

–          Make your mailing list box visible (just look at the DGB printscreen):

the dividend guy blog

 

–          Plug your newsletter whenever you have a chance (mention it at the end of each article, and link to it whenever you have something relevant such as “this question came from George, a newsletter subscriber).

–          Write about what is coming up on your newsletter (I’ve used this to tease my audience, especially for TFB, and it works pretty well too!).

 

What can you expect from these techniques? How many subscribers is a good number? Here’s what I have experienced so far with the DGB newsletter. This is another screen you can get from Aweber that help you see the progression of your newsletter:

 

DIVIDEND GUY BLOG NEWSLETTER SUBS

 

As of January 2011, I had only 203 subscribers. As of January 25th,  2012, I have 2,456 subscribers. The major change was definitely due to the fact that I now require people  sign-up before downloading my eBook (October 2011 and January 2012). Since then, I’m getting an average of 20 new subscribers per day. Can you imagine how fast this will grow in 2012?

#3 Build Trust

 

Yeah… okay… I didn’t invent this one, I know! It is obvious that if you want to do business with someone, you first have to earn his trust. This is true for any kind of business. But how can you gain trust from someone who you are not directly talking to? Unless you have a few email conversations with your reader, you don’t really know who he is and if he really trusts you to any extent. Since you can’t discuss with everybody by email, engaging the conversation via this media is not the best way to earn the trust of 2000+ individuals!

 

Some people use their newsletter to plug in roundups or previous articles they have written. I don’t think it’s a bad idea per se, but this is not how to build trust with your audience!

 

The way I’ve built trust with mine was by sending a series of great articles including great content and absolutely no promotions. I actually do the same thing with my newsletter that I send to clients at my day job. I never mention any of my products or services. I just write good articles with a lot of “what’s in it for me” points for the readers. The point here is to add value each time someone opens your newsletter. You want to create that hype from your readers where they will be looking forward to receive your new stuff.

 

I also put my subscribers at the top of my list when I want to offer something. For example, when I produced my 2012 Best dividend stocks eBook, I sent them the download link before I even mentioned that the book is available on my site.

 

#4 Find a Real Good Offer That YOU USE

 

All right, press fast forward on your time machine and teleport yourself 6 months later (or simply bookmark this artcle 😉 ). You have a solid mailing list of 500 subscribers (at least!) that follow you and are eager to read your newest articles. We are still down to the very same question:

How the hell are you making money with your mailing list?

 

The answer is quite simple. By using affiliate links ;-). However, it’s useless to simply “plug and play” any product in your newsletter. Believe it or not, your readers are far from being stupid and they became BS detector pros after being bombarded by advertisements every single day of their life.

 

This is why you need to talk about products that YOU use and YOU like. If you don’t do that, forget about this whole strategy; you will end-up hitting to the brick wall. I personally like INO products as they help me make technical analysis before I buy a stock. Therefore, it’s not a problem for me to offer for free, a list of 50 top trending stocks. So INO pays me for each lead and my readers have the opportunity to take a look at the best trending stocks on the market. WIN-WIN situation and everybody is happy ;-).

 

#5 Make Money Forever With This Single Email

 

The most interesting part of this strategy is that you can make money forever with the very same email. Say what? While the bulk of my income has been done when I first sent this email, I will continue to make money out of it because… the very same email will be sent to all my new subscribers in the future.

 

How crazy is that? That’s another AWESOME option offered with Aweber! You can either send a “broadcast” (which is a one time email sent to your current subscribers) or send a “follow-up” message (which will be sent to all your subscribers that will eventually join your newsletter).

 

The “broadcast” mode is perfect when you want to write a timely email such as announcing a contest or forwarding important news. But if your article is timeless, you can use the “follow-up” mode. The follow-up mode will automatically send your article to subscribers after a specific time determined by you. Therefore, you can create your series of articles and send them to your subscribers every 15 days. Take a look at what I have as “follow-up” with The Financial Blogger at the moment:

 

AWEBER FOLLOW-UP EMAILS

 

So if you subscribe today, in 2 days, you will get my “Do You Know How Dividend Investing Works?” email. 7 days later, you will receive the “No BS” email, and so on.

 

This technique allows you to:

#1 create a funnel of trust

#2 make sure everybody gets your previous exclusive content

#3 make sure that you have a shot at making money with everybody (KATCHING!)

 

All right! That’s enough for today!

 

All right, if your eyes are not burning yet, it’s because you are not human ;-). I’m leaving you with enough work to book your entire month, lol!

 

However, I’m not done on the topic just yet. I’ll actually continue this series in my newsletter in the upcoming week (don’t forget to subscribe 😉 ). I want to create a “step by step” series on building your newsletter and how to do it. And of course, I’ll add this series to my “follow-up” messages ;-D

 

 

Send me your questions if there is anything that’s not clear so far!

 

Cheers,

 

Mike

 

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January 30, 2012, 5:00 am

I Don’t Care What You Do, You Need a Newsletter

by: The Financial Blogger    Category: newsletter

Do you want to know how to close a $1,9M deal at work?

 

Do you want to know how to make $463 with 15 minutes of work?

 

Do you want to know how to connect with more than 6,000 individuals in a single minute?

 

This is all possible if you have a newsletter!

 

Only 7 months ago, I couldn’t see this as a really good idea… all right: I’ll be truly honest; I thought it was just more work added to my routine. And I also thought that it was on the edge of being a stupid idea. Yup, I’m talking about my partner’s idea to have a mailing list.

 

Why in the hell would you want to run mailing list when you are already posting on a daily basis and offer RRS feeds?

 

Why would you write more content that you can’t put on your blog if you put it out via the mailing list? Why don’t you just post it on your blog if you are willing to hustle more?

 

Why would you PAY a monthly fee to have a professional email marketing service to manage your mailing list on top of that? Why pay for service marketing at all? (I use Aweber by the waywink wink wink 😉

 

Seriously, is it just me or is this just not making any sense?

 

Well, believe it or not, it does because having a newsletter attached to our blog completely changed our way of doing business.

 

I realized it for the first time when I was at work. Since I can’t send clients to my blogs (this is obviously unethical!), I decided to start a newsletter. For about a year and a half, I sent a newsletter about the stock market, interest rates and other financial news to my clients every 6 months or so. I provided them with great content as I don’t advertise any products but instead I give them useful info to manage their finances. After a while, I noticed that every time I sent my newsletter, it generated meetings with my clients. The newsletter was actually their trigger to take action and schedule to meet with me regarding their finances. This was going well until the day that I landed a $1.9M meeting generated from my newsletter. On that day, I understood something about having a newsletter: this is a direct and privileged contact with someone who gives you full trust. You don’t give out your email to someone you don’t want to hear from. You give it to someone from whom you expect to get insightful information.

 

Since my partner was pushing me to take care of my newsletter seriously for a whole year, I started to invest more time in it. Those who are subscribed to my TFB newsletter (the big box on the right column on the top of the site 😉 ) already know that I provide awesome and exclusive content on it. It’s not just a lame excuse to do a round-up and self-promote my other sites. I brought this to a whole new level with The Dividend Guy Blog Newsletter. I guess I have more ease in making it interesting as I’m used to writing financial and investment related newsletters.

 

This mailing list alone has over 2,413 subscribers (and we started from almost 0 back in June 2011). The opening rate is over 63% and the click through rate (when I include a link inside my article) is over 42%. These rates go through the roof (near 100% for both opening and click through rate) when I look at my free eBook offers (Dividend Investing and Best 2012 Dividend Stocks).

 

The funniest part is that I only have 753 RSS readers on this blog. So I have 3 times more readers for my newsletter than on my blog (I might stop blogging right away then… lol!). I hooked them up with some freebies (read how I did it here) and they stay connected (I only have 271 unsubscribes so far) since I provide them with great stuff. I’m now able to connect directly with them, ask them questions and send them to my new sites such as What is Dividend and Canadian Dividend Stock.

 

But it’s not only for bloggers, you just need a newsletter regardless what you do!

 

The following posts (and next newsletter article!) will be about how I manage (and make money!) my mailing lists. But you can do the same in just about any field. I just gave you my example where I have a mailing list for my clients. In fact, if you are in sales, regardless of which kind of product or service, you need a mailing list! This will enable you to get direct feedback from your clients, connect with them, be the top name in your field when they think of it and ultimately generate more sales!

 

But if you want to be able to do that, you’ll have to follow the upcoming series carefully. A mailing list can be the most awesome tool for growth in your business but it can also have the effect of a weapon of mass destruction on your clientele if you bully your clients with a bunch of ads and promotions. This is exactly what the big brands haven’t realized yet. But what do you want? Their marketing departments hire kids who only think about pushing sales (I was once like that so I know what I’m talking about 😉 ).

 

So are you in? what are you waiting for? Subscribe to my newsletter 😉

 

If you liked this articles, you might want to sign for my FULL RSS FEEDS. Then, you will get my daily post to your email and can read it at any time. To subscribe CLICK HERE

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January 16, 2012, 5:00 am

This Image Will Make You a Believer

by: The Financial Blogger    Category: newsletter

Today I’m going to share something that has changed my perception of my business.

 

The image presented below has not only changed my perception of my business but will guide my decisions in 2012 as well.

 

In fact, I think this image has not only made me a believer, it will make me a successful online entrepreneur too!

 

I almost sound like you’re going to get the Caramilk secret, right?

 

In fact, you probably already know what I’m going to tell you but I’m sure that most of you don’t use it. So this is why I think this image will make you a believer and… an achiever!

 

So here’s a little story;

 

After coming back from the FINCON11 (thx again Phil!), my partner and I started creating quarterly objectives in order to grow faster while being more focused on very few projects at a time. One of them was to increase the number of newsletter subscribers to The Dividend Guy Blog Newsletter. We were standing at 947 subscribers as of October 1st. Since we plan to sell a Dividend Investing eBook in 2012, we thought we needed a lot more subscribers in order to have a great launch.

 

All we did was pretty simple. And we should have done it a while ago. The thing is that we didn’t set it up at first when we launched our first free dividend investing eBook and months simply passed and we completely forgot about it. What am I talking about? Ask people to subscribe to your newsletter BEFORE getting the free eBook.

 

This is what we did as of mid-October and here is the evolution of our newsletter subscribers (via Aweber):

 

new subscribers

 

What was even more interesting is that the number of downloads per month wasn’t affected too much as you can tell:

 

downloads

 

(January numbers are only for 3 days.)

A quick update on our book; we are now standing at 15,941 at the moment with over $2,000 in affiliate commission earned over 6 months from various sources.

 

I wasn’t sure if I was lucky or not, and this is why I’ve decided to try it again with a quick eBook on 29 Stocks to buy for 2012. I’ve spent the Holidays doing my research and published the eBook on Monday Jan 2nd. I thought it would be interesting to do a big research on potential great stocks and give it for free. Once again, I’m asking people to register for my newsletter before getting this eBook. Here are the early results (new subscribers) after only 2 days:

 

DAILY SUBSCRIBERS

 

So this is how, in the span of 3 months, I have more than doubled my number of newsletter subscribers (currently standing at 2,011 as of January 4th 2pm).

 

In less than 3 days, I’ve got 1,166 downloads of my new eBook (many of them came from my existing subscribers) + 205 subscribers without doing any additional promotion. I am now expecting more results in the upcoming weeks as I’ve sent a few emails to my fellow bloggers along with doing some link building and social promotion. I guess I could easily reach the count of 5,000 downloads before the first quarter which would be awesome!

 

This has already resulted in $128 affiliate sales as well. While it wasn’t the purpose of this book, generating a few bucks from my efforts is still appreciated But most importantly, I’m getting a lot of new subscribers while I build a strong relationship with my existing readers at the same time. Hopefully, this will result into more sales for my book in 2012!

 

So if you ever doubt about giving your eBook in exchange of a newsletter subscription, become a believer 😉

 

I’m currently working on a series on how to use Aweber as a mailing list manager and how to make money out of it. Do you have any questions?

If you liked this articles, you might want to sign for my FULL RSS FEEDS. Then, you will get my daily post to your email and can read it at any time. To subscribe CLICK HERE

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