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March 20, 2013, 6:26 am

Expenses Breakdown, How Can You Make Money without Working Hard

by: The Financial Blogger    Category: Blog Evolution Report,Blogging,Business



Last week, Sam from Financial Samurai asked me about my cost structure. I’m known for spending a lot within my company and most readers think my cost structure is quite heavy. I can understand their point of view but I can also tell you that having a third kid last year made managing my schedule a little bit more complicated! We had to rely on our team to keep the company rolling and this is what happened. Here’s the most up to date expense breakdown:


Virtual Assistants & Writers – $2,065


The bulk of our expenses is related to VAs and writers. Since we own several blogs, it’s impossible for us to write for all of them. Over time, my partner and I concentrated on a few sites that we like and truly have a passion for it. Writing for TFB is never a pain; in fact, it’s more fun than it looks!


Several emails and advertising management are handled by my VAs. We also use them to write a few articles, publish and edit others. They truly save me a lot of time as I don’t have to look over their work on a weekly basis. I check a few tasks each month to make sure that we are on track and I leave the rest up to them to manage.


We recently cut back on our writer’s budget. The reason was simple: we wanted to make sure that each site was profitable. Each month, we track our revenues per site and include this data in an excel spreadsheet (another task done by my VA 😉 ). Then, it was easy for us to take the average revenue per site on a monthly basis taking the last 18 months as an average. Those who were too close to their cost structure got their number of posts diminished. Over time, we realized that most blogs don’t need 5 new articles weekly to drag traffic. It is sometimes too much to read for visitors anyways! We would rather write quality over quantity and will make the same revenues while spending less money.


Accounting & Banking Fees – $439


Accounting and banking fees are both pains we have to live with. I hate compiling ins and outs so I send all my statements once a month to my accountant and everything is being handled by them. I would probably have to waste a good 3-4 hours per month on that. So I guess it’s worth it! Within the banking fees, we also have a life insurance payment.


About a year ago, we took a permanent life insurance of $250,000 on both my partner’s and my life. In our shareholder agreement, we included that upon death, the $250K would be payable to the other partner so he could buy the deceased’s share. This was a great way to ensure that our work was 1) preserved for the other partner and 2) that our wives would get a benefit from this company.


Servers & Utilities – $1,259


The number here seems very high. We don’t spend $1,000 in servers. But we both have internet access, phone and other utilities linked to this spending account. This is why we end-up paying so much in servers & utilities. This is a way for us to benefit from the fact that we have a company at the same time since we don’t draw any income or dividend from it. We also include our $150/month Aweber subscription in there. Since having newsletters is now part of our core business, it’s a small fee generating a lot of money. Plus, it makes us more independent from Google!


We have done some major restructuration with our servers in 2012 in order to optimize our speed and service along with our cost structure (you can read about our servers’ adventures here). Our servers + domain renewal costs range around $600 per month now. We still have some cleaning up to do that should result in another saving of $50/month. This should be done in the upcoming months.


Total Operating Cost: $3,763/month


So our total operating cost per month is now below $4,000. I believe we have a very strong structure since we can easily grow our business without spending much money. The only spending account that could increase would be writers but this would also mean that our revenues would expand at the same time.


We currently average $8,000 in gross income per month since the latest Google EMD update. So after two major hits in 2012, we are still in line to make slightly over the psychological bar of $100K per year. So where does all our exceeding money go? I’ll let you guess…


Debt Servicing – $2,945/month


There is another important account in our budget: debt servicing! I mentioned last year that we are on an aggressive debt repayment plan. We used to be over $90K in debt and we are now down to $77K. We have restructured our debt to pay a smaller interest rate (we now pay 4%! Whoohoo!). Our goal is to pay off all our corporate debts within the next 24 to 30 months. Since the online economy is changing rapidly, we thought it would be a better idea to clean up our balance sheet while we are making money and stop leveraging for a while.


Borrowing to finance our growth was definitely the best strategy we used for a while. Now that it has become harder to growth (because of a lack of time doubled with internet uncertainty), we decided it was time to pay our debts back. In less than three years, we should have a company netting roughly $50,000 per year in profit. This is what I call free cash flow!


Total Work Hours: 40 hrs/month


The beauty of all this is not the 100K in revenues and definitely not the 45K of operating costs! The beauty is to make 25K each of net profit with less than 40 hours of work per month. This means that my hourly wage when I work on my blog is around $48/hours. This is not an astronomical number but considering that I can derive benefits from the company in addition to the $48/hours (such has having free internet and not having to pay for any computers!), I think it’s truly worth it!


The decision we made was to work less and earn less. However, we wanted to see our company grow while we are working at our day jobs. This is mainly the reason why we have decided to keep our cost structure higher. The idea behind it is also to build a safety net. If I was to lose my job tomorrow morning, I could fire all my writers and VA’s (which would suck!) and start working 40 hours for my company and keep a decent living from the income. This would give me enough time to turn around and make my company grow even faster.


If we would have kept only a few sites and would do everything by ourselves, we would surely have a cost structure of less than $1,000/month and netting over $7,000 each month. But we would also work a lot more than 10 hours a week! I still prefer playing with my kids than blogging, hahaha!

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March 18, 2013, 5:00 am

Blog & Corporation How You Can Double Your Income

by: The Financial Blogger    Category: Blogging,Business

Blog & Corporations; How You Can Double Your Income


If you haven’t already, you may be lagging right now; its tax season, so you better pack your T4s  & T5s together and fill in your tax report 😉 Mine are already sent, but it’s not because I like to be on top of my things. It’s more because I’m expecting a nice check from my friends at the Government!


Speaking of my friends at the Revenue Agency, Ottawa Guy, a long time reader, just sent me a quick email last week and asked two simple questions: Why did you incorporate your business? What are the advantages compared to running your blog under your own name?


Almost exactly five years ago, my partner and I founded our corporation. Our goal was to be able to run a true online business and make it easy to manage and to split if we would eventually disagree. But behind the protection and the simplicity, there is a huge advantage of having a corporation, no matter how big your business is…


The Major Advantage of Having a Corporation


Note: Im not a professional accountant and not providing accounting advice in this post. You must verify with a professional if your situation applies to having a corporation.


The major advantage of having a corporation is summarized in a single mathematic calculation:


(Income – Expenses) * Tax Rate


Income * Tax Rate – Expenses


Which one do you prefer; paying your expenses before paying your taxes or after paying them? I you are a little bit familiar with accounting you guessed that the first situation happens for corporation while the second situation is for poor mortals also called tax payers ;-).


A corporation pays taxes only on their net profit only. This means that once the company receives its income, it can spend it all before paying any taxes. Then, once you have paid for all your expenses, you will pay a small tax rate on your net profit. All right, a small rate in Quebec is 19%… depending on which province or state you live in, this could be higher or smaller. Since my own marginal tax rate is near 50%, a 19% tax rate seems like the deal of the day for me!


Finding Expenses


Once you understand that you benefit from a tax advantage compared to regular employees, you need to find expenses that make sense. For example, I have a web company with no shipping services. How could I possibly have a car paid by the corporation? It’s pretty hard to justify it, right? And this is why my company is not paying for my RX-8 ;-).


However, I need a computer, internet access, a smartphone and all other electronic devices that can help me work online and test my sites. The company can then pay for these expenses since they are vital for its business model.


If I get back to the tax advantages, I’ll give you a real example. Let’s say I pay $70 per month for my smartphone and I earn $100 this month. Here’s what happens if I pay for my phone as a tax payer or as a corporation. I’ve set a marginal tax rate of 40% for the tax payer and a 19% tax rate for the corporation.


tax example


So the tax payer pays $34.30 more in taxes and doesn’t have enough money left to pay for the smartphone (he is short by $10). The corporation ends-up paying $5.70 in taxes because they are calculated after paying for the smartphone. Therefore, for the same transaction, the Corporation pays 5.70% in taxes out of $100 earned. I know, I’m twisting numbers here but still, the example makes it obvious that a corporation definitely has a huge benefit compared to a tax payer.


You obviously cannot make-up expenses and abuse this rule. If not, everybody would create their own little corporation just to switch their household expenses into corporate expenses.  However, there are several things your company will need in order to operate and they can be paid before paying taxes on the income.


Another way to reduce your income before paying taxes is to find losses. In our case, we can use currency losses depending on how the CAD vs USD evolves. Since we do not wish to trade currency to hedge our company, we sometimes suffer from a currency loss while exchanging USD for CAD. After all, most of our income is made in USD and most of our expenses are in CAD. This used to be a big advantage back in 2008 but it’s more an inconveniency right now ;-).




I’m not sure if this concept exists in the United States but in Canada, you are allowed to reduce the value of an asset on your books. This has a double effect on your financial statement:


#1 it allows you to use this asset value reduction as an expense to reduce your profits (and pay less taxes)


#2 it also reduces the value of the assets on your books and therefore, will boost the capital gains to be paid upon disposition of the asset.


Here’s a quick example:


I bought a website at $10,000. Each year I can amortize the site value by 1/5 (this is an example; I’m not sure about the actual accounting rule). Therefore, I can reduce my profit by $2,000 annually according to the 1/5 amortization rule. If I sell the site after three years, the site will show on my books at a value of $4,000 (3 years * $2,000). While I saved taxes to be paid on $6,000 over the past three years, the taxable capital gain will be based on the price of the sale minus $4,000 and not the $10,000 I paid for. If I sell the site at $15,000, my taxable capital gain will be $15,000 – $4,000 = $9,000.


As you can see, you don’t avoid paying taxes; you simply postpone them to a later date. You can’t really avoid paying taxes, but being able to delay them for several years is definitely worth it!


The Tax Rate Will Always be Smaller in The Corporate World


Because companies create jobs and contribute greatly to the economy, their tax rate will always remain lower than that of individuals. If I hadn’t created a corporation, I would have still been able to own my blogs and make money out of them. The problem is that the benefits would have been added to my current income as a worker. Therefore, instead of paying 19%, I would have paid 49% on this income.


This means that for each $100 earned, I would lose a ridiculous $30 in taxes. This is a huge difference if you aad some zeros to the $100. Last year, we finished with over $40,000 in net profit. This means I would have paid an additional $12,000 in taxes as an individual compared to a corporation. Considering the accounting fees and incorporation costs, this year alone is enough to cover several years of fees!


I guess the final question is when should I incorporate my sideline? I think that if your sideline and day job combined together adds-up to over $50,000 per year, you should definitely consider incorporating your sideline. You will save a lot in taxes and keep the profits for yourself. This is why we didn’t wait to make money to create our corporation, we knew we were serious and we knew that we would generate over $50,000 in income per year.

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March 13, 2013, 5:11 am

The Storm is Over

by: The Financial Blogger    Category: Blogging,Business



I didnt get my traffic back, but I now OWN my company


It took us five long months, but we have gone through our first crisis since the company existed. Since we created our company in 2008, we never looked back and always continued our growth at a very high speed. This was even more impressive since both my partner and I never really worked more than 10 hours a week each on our sites. Still, we were able to go from annual revenues of 18K to a low 6 figure company within 3 years. Since then, we never made under $100,000 of gross income. Not bad for a hobby!


But things went sour in 2012… very sour…


What Happened in 2012?!?


This is exactly the question I asked myself several times. I could have found several lame excuses such as….


#1 My partner had his first kid

#2 I had my third one!

#3 We were busy replacing 1 VA and working on our Dividend book


But the truth is harder than that:

#1 We didn’t work very hard on creating anything different

#2 We became complacent and looked at all the money that was coming in

#3 We knew our business model wasn’t sustainable and closed our eyes and kept hoping it will last


At the beginning of 2012, there was a huge Google PR slap. Several financial blogs saw their Page Ranks dropped to 0 and Google severely penalized private advertisements. We not only saw this part of our business melt away faster than a green army man in the microwave but we also got targeted by some jealous individuals who tried to harm our sites.


We did work on our business model and tried to make modifications but this wasn’t enough. While we were making as much as the previous year, Google came back again to hit some of our sites with their EMD update. This is where the storm truly started. A hot air balloon full of shit hit the Fan!


For several months, we kept our expenses as is and continued to spend money on various projects. We kept our growth minded business mentality combined with an aggressive debt repayment program. Everything was going well until the tax guy knocked on our door. We knew we had to pay taxes this year as we were quite profitable, we just completely forget to budget it! Taxes + accounting fees + Fincon12 all in the same month. There was just not enough money left in the company to pay for everything.


How We Reacted


At the beginning of 2012, we simply thought “aahhhh we knew it was coming…”. We thought that by continuing our business as is and keep working, we were going to go back to normal within 6 months. Then came the attack to our sites and reputation and we took it more seriously. This is when we started to build a plan to get out of this predicament.


#1 Diversification


A good thing about our previous business model is that no site was generating over 30% of our income by itself. We were already diversified in terms of income producing sites. We can say that roughly 6-7 sites generate 80% of our revenues. Therefore, we have several playgrounds to work with.


The problem is that the business model was quite similar as we had developed an important private advertiser network. This is when we started to think about revenue source diversification. We were already working on a book and we also started to monetize our newsletter. In July, we made over $2,000 with a single campaign.


#2 Consolidation


We knew we were pretty good in the dividend investing niche. This is why we started to consolidate our efforts in this sector and multiplied the number of sites. We now have sites covering beginner investors’ needs, stock analysis, Canadian REITs and Canadian dividend stocks.


Most recently, we have decided to leave a few projects on the shelf and concentrate on what we have. It has become harder to do well everywhere so we had to concentrate on a few niches.


#3 Optimization


I’ve performed so much Adsense optimization that I was penalized by Google! Back in September 2012, we were able to grow our Adsense income to over $4,000 for the first time. Keep in mind that January and February 2012 were showing $2,042 & $2,505. You can appreciate the huge improvement we made in only 7 months! The problem is that Google didn’t see it that way and penalized some of our sites by deranking 70% of the search engine traffic we used to get on some websites. Those websites were obviously our biggest Adense earners. And this is how went down from $4,151 in September to $2,838 the following month. Since then, I’m back to hovering between $2,500 and $3,000 (besides a few peaks due to important mentions).


#4 Spending Cuts


I shared with you that we are on an aggressive debt repayment plan since the beginning of 2012. We want to clear our corporate debt within the next three years and then be able to truly enjoy the benefits. In order to continue our debt repayment plan the way we planned it, we decided to cut our expenses.


We realized that we were overspending for the sake of growth. Like a bigger company, when times are good and money is flowing in, we started to spend more than we need to. We were creating content in places that don’t drive traffic and don’t generate income for now. This is silly. This is why we started to cut out expenses and save another $600/month. Our cost structure has now dropped below $4,000. We are now at $3,855 excluding debt repayment. The plan is to repay $3,000 per month.


Where Are We At Now?


2012 was a crazy ride. We worked harder than ever and didn’t generate any growth. That’s normal because our previous business model that was based on private advertising dropped so much that we had to find other ways to make money. It’s not that simple! Nonetheless, with all our efforts, we only suffered a drop of 5% of our gross income. So we are still showing over $100,000 in gross income and this now come from several different sources.


The other big difference is that we are now generating money from our own products. We have small ebooks generating between $200 and $300 per month along with our “flagship” product; Dividend Growth generating another $250-$300 per month on a steady basis. I think that selling our own products will definitely help us reaching a steady cash flow each month instead of hoping for a big deal.


What 2013 Will Look Like?


2013 will be the continuity of 2012. This means that we are still working on evolving our business model. The biggest moves have been completed last year but we have now to tweak our modifications. We are trying different avenues and definitely affiliate products and our own services will be great addition.


I think we wasted too much time and energy focusing on Adsense last year. Adsense is great as it’s highly passive but the problem is that you have no control over it. Plus, Google has this weird habit of penalizing people for nothing. So we will keep Adsense in our revenue streams but we won’t focus on it anymore. I think that a good base of $3,000 per month is sufficient to help us grow with our other sources of income.


Our membership program will probably be the biggest challenge we will face. But after the success we had with our latest book, I think we are up for the challenge!

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March 11, 2013, 5:00 am

When Was the Last Time You Changed Your Routine?

by: The Financial Blogger    Category: Blogging



There is something comforting about it.

Something that makes you feel safe and secure.

In today’s world, routine is the shelter of the refugees, the mentor that guides your life, the ultimate protection against the end of the world. Each Monday you wake up around the same hour, have a shower and end-up your morning with a coffee and your favorite breakfast. One day you may feel wild and have peanut butter and jelly like you used to do back in the good old days when you were a teen and that the word morning rhymed with 11h30.


Each week passes by one after the other without any changes. Pay checks rolls in and so as bills. A few times in the year you take a week or two weeks of vacation. Then again, one year you feel completely out of this world and you take three weeks in Europe during the summer.


Routine has not become only matter of day-to-day but year-to-year. For all that you know, chances are that you will wake up five years later doing exactly the same thing you do today. The sad part is that you will probably still be at it fifteen years later.


Routine is as comforting as a good soup during winter time or holding your lovely spouse while hearing your favorite love song. But the thing with routine is that, in the end, it sounds pretty boring. Doing the same thing over and over again, sounds like Groundhog Day, doesn’t it?


The Hidden Power Behind Breaking Your Routine


I discovered a long time ago that there is huge power lying under your routine. In science, when you break a molecule or your break a chemical chain, there is an automatic reaction. It usually generates some sort of energy with random impact.


Routine doesn’t have to be represented by a chemical chain to generate the same thing. When you break it, there is an incredible amount of energy that is being unleashed. Breaking your habits will lead you to open your mind and stimulate the brain like there is no tomorrow.


When you change your ways of doing things, it’s like telling your brain: hey man, its okay to think, you are allowed to work now!. This signal will automatically generate something else in you. Your eyes will open again and will see different things. Your motivation rises as you feel that you must be up for a new challenge.


Changing your routine is demanding both psychologically and physically. You have to first fight against your brain to convince it that it’s the right thing to do. Then, you have to step-up and use some extra energy to make your body follow the new rhythm. We often don’t like to get out of our couch potato mode to do something.  Watching TV and waiting for time to pass is so much more comforting… but once you get up and do something; your body will be reenergized.


I’ve Changed Mine, Will You Change Yours?


I’m writing this article from a coffee shop this morning… during a week day. I’m not off from work and I should be sitting in my office right now. But I’m not. I’m drinking a delicious coffee while listening to this “magical music” playing all the time in these kinds of places. The ambiance is smooth, everybody is chill and I even have the luxury of knowing the owner.


Why did I change my routine this morning? Simply because I need to find additional energy. I need to find an additional motivation. I need to take a “mini vacation”, just an hour, to resource myself. This mini vacation has given me a lot of energy and put a smile on my face.


Thx to my wife (who had this marvelous idea), I’m starting my week differently. I’m far from going berserk, quitting my job, sell everything I own and start on a safari with my family for a year. I’m simply enjoying a coffee at a coffee shop instead of getting to work at the same time as usual, open the branch going through the three stories as usual and open my laptop to start reading the newspaper and take my coffee as usual.


Taking this extra hour away from everything put a new perspective into play. First, I realize that I enjoy my life a lot. Second, I realize how good it feels to be “alone”. To be around other people but don’t necessarily have to connect with them… only if you feel like it! I’m not hearing the same stories, I’m not worried about the same things and I don’t think about the same tasks I have to do today. Only a short hour that will make me smile for the whole day… maybe the whole week.


I’ll definitely try to change a few things in my routine now that I’ve seen the benefit of it. Just to spin the wheel the other way around and see what’s going to happen. Maybe my day will be different, along with my week and as well as my life!

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February 18, 2013, 5:18 am

The Benefit of Love – How a Mastermind Group Can Help You Reaching the Next Level

by: The Financial Blogger    Category: Blogging,Business,Career


Since today is the month of the birthday of Love, I thought of sharing how love can help you reach the next level ;-)… All right, I’m going a little bit far with the concept of love… let’s just call it friendship or cooperation. I recently joined a Mastermind Group and wanted to share with you how it really helped me to reach a new level earlier this year.


I Got an Email Between Two Rides at Disney


While I was on vacation at the beginning of February, I received an email from a fellow blogger who recently started to comment on my blog. He had this idea of creating a Mastermind Group and invited me to be join it. The funny part is that the three other members included in this group weren’t not part of my “natural” blog circle. I barely knew them!


I went on their websites and saw that they were serious about what they did. After all, the guy who contacted me was someone who already makes a lot more than me in the online industry. I thought that if this guy wanted me in his group, I could bring something to the table and others would contribute as well. I decided to join without hesitation thinking that if this wasn’t for me I could always opt-out after a few weeks. But this Mastermind Group rocks!!


Not Another Meeting!?!


My wife’s reaction wasn’t as enthusiastic as I was. Who are these guys? Why do you have to meet each week? What are you going to do with this? Don’t you think you have enough on your plate?


This is a normal reaction and I expected it. My life is already pretty busy and it’s true that I don’t need more commitments to keep me busy throughout the week! However, I was looking for a way to bring my business elsewhere. After shifting our business model in 2012, it’s time to create some growth again and generate more money!


What’s a Mastermind Group and Why Should You Care


If you have read a few books about how to get rich, most writers have a common piece of advice: be part of a group or find a mentor. I always thought it wouldn’t apply to my model since I’m pretty busy and wasn’t sure I wanted to “report” to someone else. I’m not a group guy and would rather do my things on my own. But I don’t know why, this time, I decided to give it a try. Here’s how it works:


Each week, we get together for an hour. The meeting is done with Google Hangouts which is free and works very well (it’s like Skype on Steroids). The meeting goes as follow:


We each share a win (roughly 20 minutes)

Someone is on the hot seat (roughly 30 minutes)

We share our goals for the next week (roughly 10 minutes)


The goal is to keep the meeting efficient and short. Two things I truly appreciate!


How many times have you set goals for yourself and didn’t do anything? I’m not talking solely about blogging here. If you hold yourself accountable for losing weight, completing a course, writing a book, getting a promotion, building a company, etc, you won’t make it. It’s not a coincidence that there are runner groups and business meetings. We are all stronger with a group than by ourselves.


Share a Win


Have you ever thought of having to share a win every single week of the year? This is a huge moment of truth for every blogger as accountability jumps in. If you don’t really have a win this week, this is because you didn’t work on your project. So if you didn’t work and have nothing to say, it’s okay (the group won’t kick you out), but you will feel ashamed and most likely will work very hard the next week to have something to share.


The point of sharing is not only for accountability. After all, we are not business partners so we don’t owe anything to each other, but it helps to keep track of our goals. The second advantage of sharing your goals is to learn from each other. We get to see each person’s strengths and we can benefit from their experience. It’s an awesome chance to take notes and copycat effective methods.


Hot Seat


The hot seat is my favorite moment. Each week, a member is given about 30 minutes to share his work about one of his projects. The project must be already in place and the “hot seater” must provide detailed information on the following:


What his goal is.

What he has done so far.

What challenges he is facing.


Once the other members receive this information (it’s usually done throughout the week prior to our meeting, we give our feedback and thoughts about the Hot Seater’s project.


I started the group with the first hot seat. I must admit that I was truly amazed by the amount of feedback I got. The quality and the quantity of suggestions were terrific. I submitted my Dividend Growth eBook project and asked them how I can make sure to continue to sell several books monthly and transform this project into a stable passive income source.


Guys didn’t simply bring me a few tips that I could improve; they literally analyzed my whole marketing process and provided me with pages of feedback! It was awesome to get so much feedback from people that weren’t aware of my book at all and were looking at the entire process with fresh eyes. They definitely set the tone for the next hot seats!


In February, I’ll be working on these improvements and I’ll share them with you, both the results before and after making changes.


Setting Goals for Next Week


While it’s fun to share wins and the benefits from the hot seat period is awesome, what I really needed in my business was the last part of this meeting; weekly goals to achieve. We not only share them during our calls but we also put them in writing in our private Google + community. No matter how I hate Google sometimes, these free tools are just awesome!


I’ve had taken a step forward a year ago with my partner by setting Quarterly Goals. But with weekly goals it ensures that you constantly work on your stuff. There is no more “I didn’t have time” which is often the translation of “I felt like a slob this week and didn’t do it because I’m lazy”.


Weekly goals are quite different from yearly goals and quarterly goals. This is not a huge thing that must be done. It is really a moment to work on “all the small things” that will help you achieve your bigger goals. It has helped me to breakdown my bigger goals into small actionable steps. Here again, if you don’t make them by the end of the week, you feel like you didn’t work properly in front of the group.


Setup Your Own Mastermind Group!


The simplest things are the best ones. A mastermind group doesn’t have to be heavy and complicated. Pick three other fellows that share a similar goal. It can be pretty much anything as long as you all have the same goals. Then, set a day of the week with a specific time and get started. You can have 3 points for each meeting as we do.


The key is to keep this straightforward and make sure that everybody gets something out of this meeting. If it’s effective, a weekly hour meeting is more than enough to create a Mastermind Group. Accountability and effectiveness, these 2 requirements must be at the center of your group. If you achieve this, your group will grow into friendship and something very powerful will come out of it!

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