February 1, 2012, 5:00 am

Blog Monthly Income Report A Kung Fu Panda Month!

by: The Financial Blogger    Category: Blog Income Report
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I really feel like Kung Fu Panda while writing this post.


I feel like him because I LOVE eating and I made some delicious dishes over the past 2 weeks…


Oh wait… this is not where we should be going with the post.


There is another reason why I feel like Kung Fu Panda….


It’s because I’ve kicked ass in January!!!


It’s really about the income (I’m pretty stable on that side) but it’s more about how quickly the business evolved in a single month:

–          I’ve made major advances in my book.

–          I successfully monetized my mailing list for the first time.

–          We closed some great deals through our advertising management service.

–          We found a professional designer to do both our book layout and a mini site to sell it.


This is why I’m so excited!!! But the stats for January are cool too! Let’s look at them:


246,790 Visitors (+21%) and 346,292 Pages Viewed (+25%)

Ahhh, it feels good to be back to normal! This shows similar stats to the ones published back in November. However, we had a few server difficulties with some of our sites during the month of January. Therefore, I expect next month to be even bigger. I’m actually preparing a few great posts about servers and hosting services. If you have any questions, now’s the time to send them ;-).

February’s stats should be a lot bigger due to the inclusion of our latest purchase too. I’m not going to disclose the site name since the transfer is currently in progress (so it’s not quite ours yet 😉 lol!).


Adsense: $2042.03 (-13%)

The Adsense December payment was obviously smaller than the previous month but stats have come back for January. There is one thing I find particularly interesting: my niche websites are starting to contribute more significantly of late. In January (for which the payment will land in February), What is Dividend and Canadian Dividend Stock generated over $150 in Adsense! If I can continue to increase their traffic, these 2 sites will become cash cows as well :-D. I’m now waiting to see their PR increase to include a few private adverting deals on them!


Broker / Affiliate deals: $2,110.88 (-29%)

While I didn’t receive many cheques in January, the bulk of my income for this segment came from my broker activities. I’ve closed a total of $10,775 in advertising for my clients which generated a profit of $1,426. My profit is still higher than my 8.33% commission rate since I get paid for full commission on a 6 month deal (and the client gets the full 6 month renewal if I renew the ad). With this month, I’m getting closer to my $2,000/month objective for 2012. What will help me is that I’ll have a VA take care of managing the deals starting in February .This is why I expect to be able to rack up a steady $10,000/month worth of advertising for my clients (hopefully!). I must admit that since the beginning of this “official” program, I never thought of making this much with it!


Private Advertising: $6,551.47 (+14%)

I don’t want to go crazy on private advertising. I’ve written it many times but my goal is to keep an average of $5K-$6K. I see a trend from advertiser to aim for 6 month and 12 month deals. I can’t complaint about this trend since you get more money upfront and advertisers usually renew 6 month deals. They get a rebate by paying upfront while I get assured that my ad spot is taken for the year. If you want to know how I manage my ads, I suggest you start by reading my “build a media kit” series.


Niche Websites: $302.07 (-57%)

Here’s good news and bad news at the same time: the good news is that I was able to generate for $267 in adsense for the month. The bad news is that I wasn’t able to generate any big private advertising deals. So the “stable” income is increasing but it doesn’t put more money in my pocket either! I definitely have a long way to go before I meet my $2K/month objective. I’ve made some great progress but I still need to tweak all my sites to make it happen.


Expenses: roughly $4,000


About a year ago, I wrote about my cost structure. Many of you were skeptical on why I was spending so much on my company. I was forecasting a total cost of 66,7K which never happened (my main VA went in maternity leaves and was not replaced). This is how I got down to spending roughly $4K on my online company since then.


I can understand your skepticism since 4K/month seems a lot of money for a sideline. However, I want to outline that my cost structure has not grown for the past year while my income has. In fact, my last 6 months show an average of $10,833 while the last 12 months show an average income of $9,770. So the extra $1,000 of income is just pure profit in our pockets ;-). In 2012, I expect to have an average expense of $5K per month (4K as a stable budget + random peaks according to our needs). For example, we will soon pay for another design for our ebook and mini site. This will cost about 2K in total.


Total Income: $10,704.38 (-3%)

I’m very proud of what we earned in January even though it’s not an astronomical number. Why? Because it’s the fifth month in a row we show an income exceeding 10K. This is also an increase of 43% compared to January 2011 (when we made $7,626). I’m posting our blog income progression with a comparison to the 2011 numbers (I hope that all the red columns will be bigger than the blue columns 😉 ).

blogging income


In the upcoming weeks, I’ll be home (as we’re expecting our 3rd child to arrive anytime now!).

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excellent progress and congratulations Mike. just a “semantical” note – shouldn’t the chart read “revenue progression” instead of “income progression”?

by: The Financial Blogger | February 1st, 2012 (10:55 am)

Good point!

I’m not having my charts being edited by an anglophone… you can tell 😉 lol!

Not bad at all – excited to see what 2012 holds for you.

Man I am enjoying you break downs more and more each month. Give me more to shoot for. Private ads are really kicking butt for you and once you turn it up on those niche sites those two will be cash cows like you mentioned. I guess like me when you have a full time job having a VA does make it worth paying the 4k monthly expense.

Good stuff! The $10,704 is total Revenue though right, and not operating profits before tax given the $4,000 expense?

by: The Financial Blogger | February 3rd, 2012 (5:04 pm)

that’s right!
10,7K is gross
expenses are about 4K
but the before tax is not 6.7K (we have amortization we can use to decrease taxes to be paid at the end of the year ;- ) ).

Solid numbers. Keep up the good work. I’ve always enjoyed your monthly blog income updates.

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