Over the past month, I’ve been experimenting with a few things to improve the traffic of my authority website: Dividend Stock Analysis. After a few traffic peaks, my site quickly returned back to a relatively mediocre level with roughly 1,300 visitors per month.
I Know I Have a Good Site with Compelling Content, So What’s Wrong?
This is probably the biggest problem with all good websites; we all think our content is good and don’t understand why it’s not ranking higher in Google. I do own a strong investing network but besides driving my own visitors, I have found it hard to increase my site traffic.
I compiled some stats for my site since officially launching it in September (and including August to show the difference before/after).
Month Traffic Adsense Rev/Visit SE Traffic
August 482 $9,10 $0,02 53
September 4087 $180,18 $0,04 76
October 2060 $82,55 $0,04 29
November 1296 $50,62 $0,04 38
December 1138 $33,39 $0,03 50
January 1344 $102,90 $0,08 51
So Far in Feb 3119 $180,02 $0,06 44
Average 1932 $91,25 $0,05 49
After a nice start (4,087 visitors and $180.18 after the launch), I didn’t do much in terms of revenue and traffic for three months. For some strange reason, after getting a few search engine visitors, Google decided that even 76 visitors for a whole month was too much and dropped me with their September update. I’m now slowly climbing the SEO ladder with each month being better than the previous one. The only thing that sucks is that I’m still not able to get more than 3 visitors/day from Google! This is something Ihave decided to take care of starting in February. In order to boost my traffic this month, put three things in place.
#1 Using the Power of my Newsletter
I have a pretty good following through my investing website network and think I should use it. It wasn’t that easy as I didn’t want to spam my readers. I sent 2 emails in the past 30 days which resulted into something quite interesting in terms of traffic…
The first email asked my readers to answer The Top 4 Questions to Answer to Build a Solid Dividend Investing Strategy. On the first day, I generated over 500 visitors and benefitted from a residual impact over almost a week.
The second email highlighted the Top 35 Dividend Stocks Performers in 2013 so far. As a bonus to add to my credibility, I have 4 stocks that I chose in my Best 2013 Dividend Stocks eBook without counting HNZ (which is my 5th pick in the top 35) that went +20% after the acquisition by Warren Buffett. I noticed that investors are always looking for “hot stocks” and these kind of posts always catch their attention.
As long as you find valuable information to send to your mailing list, you will always end-up with a good opening rate and… a lot of clicks! Interesting enough, my loyal readers also clicked on Adsense ads on my other site and some of them bought my Best 2013 Dividend Stock eBook.
I intend to send an email every 2-3 weeks with high quality content to send my readers to DSA. I think I can continue to generate traffic spikes with this method. I will not only generate traffic for my authority site but I’m also building a bond with my existing readers. The more “high quality” content I forward them, the more credibility I have when I want to promote my own products .
#2 Guest Posting Strategy
This strategy is older than blogging but it still works ;-). There is nothing like good guest posts on high PR blogs to build some authority with Google! I wrote three guest posts that were published in January and February. I didn’t get many visitors from those but the link building strategy behind it will eventually take effect.
The idea is to write good content and offer it to my fellow bloggers. Since I know a lot of investing bloggers, it won’t be difficult to get links from all of them. The key is to find enough time to write to all of them ;-).
I aim for 2 things when writing guest posts:
#1 Write the best content I can in order to generate a discussion and possibly attract new readers. By writing high quality content instead of paying a copywriter to do them, I increase my chance of getting new readers.
#2 Select 1 or 2 keywords I want to rank for and link back to my site with those. Instead of using a simple link toward Dividend Stock Analysis, I try to link to existing articles with specific keywords.
My plan is to produce at least 2 guest posts per month and exclusively targeting investing blogs in order to gain as much authority as possible. So if you have an investing blog and you want to swap guest posts, send me an email ;-).
#3 Directory Submission
Seriously… directories… anybody use this? Well, I don’t know if human beings use them but one thing is for sure; Google Bots like them a lot!
You don’t believe me? I can’t blame you; I was skeptical too! But I gave it a try, following recommendations from a good pal Sunil from Extra Money Blog. He referred me to a directory submission service called Directory Maximizer. It’s literally a time saver if you are looking to building links at a cheap price. You can get 100 links per month for $14/month. I wasn’t convinced but I thought that I could give it a try and see what happens with one site I bought a few months ago.
We paid solely for the design and content as the site received roughly 40 to 50 visitors per month. We didn’t link to this site from our network, we didn’t use our newsletter, basically, we didn’t do anything else but subscribe to Directory Maximizer and let the magic begins.
Check out the results:
We went from 50 visitors per month to 50 visitors per day within 4 months of trying the directory submission service. The fact that we absolutely didn’t do anything to improve the site traffic beside directory submissions leads me to think that it works! It really enables you to get hundreds of backlinks towards your site at a cheap price.
The way Directory Maximizer  works is simply brilliant: I usually select 10 different keywords with different site descriptions and get about 10 links per keyword/description per month. This improves the natural side of the link building strategy and the site is classified according to a relevant topic within the directory.
Now that DSA exists for almost a year, I can use this strategy without looking weird to GoogleBots. If the Directory Maximizer strategy works well this time too, I will be able to increase my number of visitors to 5,000/month by the end of the year. At 5,000 visitors per month making $0.05 per visits, I’ll up to $250/month in adsense. This is besides the sales of my own products.
What’s the Next Step for DSA?
Creating my first free eBook about dividend investing was quite a success for my dividend blog. I think it would be time I create a similar product to draw a line between my dividend blog and this site. I don’t want DSA to be considered as a simple small extension of my flagship blog and I would like DSA to be able to “fly by its own means”. This is why I will have to start a new branding for this site and reduce the association with my blog.
In the upcoming month, I’ll continue my traffic building strategy and will look for a way to track down my sales from this site. Right now, I only have global view of my sales and can’t tell if they are coming from my authority site, my blog or even from another blog referring to me!Google+