The conditions created by the COVID-19 pandemic are difficult. Even as communities are asked to stay home in order to curb the spread of the virus, many people are finding ways to survive the crippling blow to the global economy.
The internet has proven to be an effective tool during these difficult times, especially when so many businesses have been forced to close in order to adhere to physical distancing protocols. It’s for this reason that both business owners and consumers have turned to online platforms in order to fulfill their needs. With this in mind, here are some of the reasons that search engine optimization (SEO) is so important during this pandemic.
A Lack of Alternatives
The fact that people are confined within their homes means that they are guaranteed to spend much more time online. This is evident in the spike in internet traffic  since the onset of the pandemic.
The internet is the only tool that allows us to get things done despite being confined within our homes. There aren’t many alternative platforms and tools to use other than the internet. The internet also lends a lot of utility through its use for information, education, and business .
The Rapid Increase In New Businesses
The increase in the number of new businesses also translates to an increase in the number of competitors on the market. This means that you need to be able to differentiate your business from your competitors, not just so you don’t lose your share of the market to your competitors, but also so you’re able to grow your business. Seeing as so many people are using the internet these days, the potential to grow your SEO campaign should be compelling enough to make you want to invest in it.
The Power of Online Presence
Just as there are many new businesses that are legitimate, there are an equal number of scammers on the internet. Established businesses are king in terms of online presence because of how it takes time to build a reputation and this is also one of the primary purposes of investing in SEO.
Businesses that show up on the first results page are almost automatically perceived to be more credible  than businesses that do not enjoy the same level of online presence. In fact, many businesses hire SEO companies to help them make the adjustments needed to maintain their ranking. It’s also for this reason that credible SEO companies charge more for their work  than shady SEO companies. The benefits often justify the asking price of their services.
The truth is that it shouldn’t take a pandemic to compel business owners to invest in SEO. It is a staple in any digital marketing campaign, and its effects are bound to stay long after any crisis. SEO shouldn’t be perceived as a supplement to a marketing campaign, but rather an essential component.Google+