Blogging topics seem to have taken over the last little while over here. Between Mike’s colossal post on how he built his blogging empire to my ultimate beginner’s guide to launching a new blog, the topic has been pretty popular. Some of you have set a New Year’s resolution to either launch a blog or to get a blog off the ground. I personally have been blogging for over two years now and the most common topic that ever comes up is: how do bloggers make money? Most new bloggers are very interested with making money from blogging. This is why I wanted to put together an eye-opening post on why I think that your new blog won’t make any money (from personal experience):
As cliche as it sounds, blogging for money is almost always a recipe for failure. Starting a blog with the intention of making lots of money (even any money) will cloud your judgment and likely lead to burnout real quick. If you enjoy writing about the topic, discussing the topic, and connecting with like-minded people then you’ll end up loving blogging. If you just love money, you won’t enjoy blogging. The lack of money will burn you out when you’re running on little sleep and trying to respond to all reader comments.
This is a major problem for all new bloggers. We put up Adsense and wait for the dollars to come in. Maybe one or two dollars will come in every few days but that’s all.
You need to decide early on what kind of blog you plan on running. Do you want to write strictly for Google Adsense? Do you want to make your money from text links? Do you plan on pushing affiliates? Do you plan on releasing your own products. These are all questions that you need to slowly ponder as you work on your blog. Once you know your audience, you can adjust your content and marketing efforts accordingly.
Don’t feel bad if you don’t know your audience because I still feel like I don’t know my audience sometimes. This is a process that will take a long time to reach. Some will figure this out right away and prosper for a long time. Others will seek out their audience for a long time. Either way this should be something that you try to address right off the bat.
It’s really easy to give up on your new blog. Every time I read a post about how much money certain bloggers earn I feel like giving up because I’m so far away from that milestone. Real life can also get in the way. Between a work schedule and normal life, one can find it extremely difficult to consistently pump out quality content. Since later-2008 I’ve seen many once-motivated bloggers completely disappear. I would put their pictures up on the back of a milk carton but I know what happened. They gave up. If you give up or even mentally check-out your blog will slowly start to fizzle out until there’s nobody left reading it.
Your blog can start getting lots of comments and traffic a few months in. However, this boost in traffic will not always equate to a major boost in income. A popular blog won’t always be a profitable blog. This harsh reality can sometimes crush even the most ambitious people out there.
When I started blogging I was really inspired by the stories of ultra-bloggers like John Chow, Darren Rowse, and Yaro Starak. Once you start blogging you realize that those are next to impossible targets to meet. Comparing yourself to mega-established bloggers is never a good idea. Focus on improving your writing skills and getting your message across. Worrying about how much money someone else makes will just hurt you.
Can you think of other reasons why most new blogs don’t make any money?
(photo credit: smudger888)
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