Last week, after coming back from the Financial Blogger Conference, I made another business changing decision: I’m going to give up $4,200 in annual income.
I’m not talking about any shady ads or inappropriate paid content on one of my sites here.
I’m talking about a fight I ran into with one of my advertisers or affiliates.
It’s not even a matter of principle or value.
I guess I’m doing it because I want to grow ;-). I wanted TFB’s “above the fold” section clean. I’m leaving a decent money maker to keep more readers on my site.
As of last week: I quit Adsense on The Financial Blogger
Everybody that has the guts to call himself a blogger knows that the best way to make money with Adsense is to use the “Who Sees Ads” Plugin, get a nice 336×280 large rectangle Adsense with blended colors and you will make some decent money. This is what I use for all my sites and as you can see in my blog income report, I’m raking in more than $50 per day with Adsense. Of this $50, I am making between $10 and $15 per day (so roughly $4,200 per year) from The Financial Blogger ads.
Since the beginning of the year, I have changed the direction of The Financial Blogger. While I still talk about my personal finances, I’m also adding several articles with regards to managing an online business and I opened the doors to my own company. I now show you what I am doing to make even more money online.
After being hit by the big fat Panda update, I’ve decided to let go Google traffic and concentrate on building a community. Today, I’m telling you about a step forward and getting rid of my TFB Adsense.
I have only one reason to do so:
I want to diminish the number of ads on TFB in order to make your experience on my site better. I don’t want you to be bothered by a pop-up asking you to subscribe to my newsletter (but feel free do to it anyway 😉 ), I don’t want you to be bothered by the “top 10 stocks” ads from Adsense either.
I think that by cutting down my ads, I increase the chances of people giving me credibility, sticking with my site longer (obviously if they don’t click on ads, they will read more stuff on my blog) and subscribe to my RSS and newsletter or follow me on twitter.
So now, when you hit my home page or any other page, you won’t see any ads in the first place. If you scroll down, you will see some ads on the right columns (as Adsense is used to back fill my 250×250 block there and other private advertisers). However, you won’t have anything in your way when you read any of my articles as this column has been completely cleaned up.
Some people may argue that my regular readers will accept ads as it sounds fair to get bombarded by ads while reading free content. However, between you and me, my regular readers don’t click on ads. In fact, my most loyal readers don’t generate money on TFB as they will read my stuff but never click on anything.
As for the new visitors, well if they click on any ads, I just lost them. And this is exactly the point, to keep these visitors on my site longer so they have time to bookmark my site or register to it so they will eventually come back.
I’ve noticed a terrible stat lately: The number of new Search Engine visitors each day vs the number of RSS subscribers. While my RSS is fairly stable and increasing very slowly. The number of new visits is growing every day. Therefore, this means that people are visiting my site but are not interested in getting more of it. They don’t want to come back.
And this is something that pisses me off! I can’t believe they don’t want to read more and hang around for a few more days. And I think that one of the reasons might be because I have too many ads on my site. This is why I’ll start the clean up by leaving an Adsense block to back fill ads that are lower down on my site and I left a few key earning pages with Adsense. I know that these pages are not representative of the blog as it is today and that is why I don’t mind making a few bucks out of them ;-).
I curious to know if this idea sounds weird to you of if you have ever consider dropping your current income in order to seek more commitment from your readers? What do you think?
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