The other day I was performing some keyword research for an upcoming article. It then it me. Is it better to write for Google or is it better to write for your readers? What does this mean? I’m referring to the articles that personal finance bloggers write for their readers. As I’m sure you can tell, some blog posts are designed to help out readers, while some other posts are written for search engine robots. Today I wanted to compare writing for Google to writing for your readers.
Promotes certain topics. By writing for a search engine, the incentive exists to write about topics that you normally wouldn’t have. This occurs because you may want to write about a topic that is likely to pick up more visitors via search engine. For better or for worse, this is what happens when you write posts for search engines.
More potential for income. Once you have your Google Adsense setup, and you write for Google, the opportunity arises to earn more money from your blog. This money comes in through search engine visitors clicking on your Google ads. These readers are also highly likely to exit your blog within a few minutes.
You might lose readers. By solely putting together pieces that are designed for search engine robots, you run the risk of losing your loyal readers. These readers will notice that you aren’t helping them. They will slowly stop leaving comments. They might even stop visiting your site. Do you want to run this risk?
General articles. When you write strictly for your readers, the articles are more broad. You write about random topics and your goal is to help your readers. You might wake up one day and decide to write about hockey or coffee. These general-type posts won’t gain you much traffic via search engine but your daily visitors might enjoy them.
Help your readers. When you write solely for your readers, they will take notice. You might not make a boat load of money but your site will be filled with passionate people leaving comments.
Potential for less income. General articles don’t rank too well in search engines. This means that if you’re solely relying on Google Adsense for blog revenue, you might be disappointed. Of course, not everyone blogs for the money. Many bloggers do it purely as a hobby.
Solve problems. I use Google to help solve the problems that my readers might have. I figure that if lots of people are researching a certain topic, that it means all of these people need to find answers. By writing about a popular topic, you’re essentially reaching out to a higher number of people. In doing so, you expand the reach of your blog.
I use the Google Keyword Tool and Google Trends to find what people are looking for. This usually gives me a fairly decent idea of what topics are popular and what topics my readers may want to read more about. This also allows me to write about topics that I normally wouldn’t have, simply because I didn’t realize how common they may be.
Write for people. Even if your specific post is stuffed with keywords, don’t let it flow as if you wrote it for a robot. Your goal should be to have people come to your site and obtain value from what you post. These readers will hopefully either leave a comment or spread the word about your blog with their friends. Both are highly beneficial activities. If you only want Google traffic then that’s cool. Just understand that your regular readers may not be enticed to visit your blog.
Those are just my thoughts on writing for a blog. Do you find yourself writing more keyword-heavy posts?– or do you find yourself writing articles solely for your readers? Where do you fall?
Img src: Markus Rodder
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