What’s the thing about blogging that most of us forget? What do all new, want-to-be, and even established bloggers forget?
We all tend to forget that you need to love to write.
Blogging is all about delivering value. The only real way to deliver value is to consistently pump out amazing content that helps solve problems. This is as simple as the equation that eating well + exercise= weight loss. We all know what we need to do. We just forget sometimes or lose track of what’s important. How does this happen?
Somewhere between dealing with advertisers, networking with other bloggers, turning down lame guest posts, and “optimizing” our pages we tend to forget that we need to love how to write. I’ve certainly been guilty of this far too many times. There are just so many time-consuming behind-the-scenes tasks that come with blogging that it gets really easy to get lost and forget about the actual writing. We find ourselves worrying about such minute things and we forget what the readers care about the most.
Readers care about checking out compelling articles and maybe learning a thing or two. Readers don’t care about how optimized our pages are or how many advertiser emails we respond to.
Why do you need to love to write? Because all popular and successful blogs have one thing in common. That one thing is super-useful content that’s written in that blogger’s voice. If you don’t love to write then your readers and your peers will notice this right away. Whenever I go through phases where I don’t feel like writing I notice that my traffic goes down and the interaction on my blog decreases. This is likely because people realize that I’m not delivering A content. When I get back into things and put everything into my articles I notice that the amount of links goes up, I get more emails, I receive more comments on the posts, and traffic goes up. It sure seems to pay off to take my writing seriously.
You can argue that you don’t have to love how to write. Sure you can do video posts, podcasts, and other interactive stuff. The question is: how long can you keep it up for? How many videos/podcasts can you do before you need to finally write something?
How can your love for writing impact your income? If you write quality articles your traffic is bound to go up. You’re bound to get more links and more eyeballs. Where the eyeballs go, the advertising dollars follow. The more popular your blog gets, the more advertising offers that will come your way. That’s more income coming in. That’s more money for you. If you don’t feel like writing or if you publish C content you’ll get C results. This means less advertising, less readers, less feedback, and less interaction. Trust me, I’ve seen this happen too many times to me and my peers.
How can you love to write? By blogging about a topic that you already think about all of the time. I always think about personal finance, entrepreneurship, psychology, and getting more out of life. This is why I write on the topic. It’s also why I don’t write about certain lucrative topics out there that I just don’t care about. Writing about a topic that I care about allows me to think of tons of different post ideas on a daily basis. This allows me to love to write.
What’s the point of all of this? It doesn’t matter if you plan on starting a blog, are new to blogging, or have been blogging since the Stone Ages, you need to love to write. If not, then maybe blogging isn’t for you.
I’m challenging all bloggers to share how much time they have spent on writing vs. other blogging tasks. Please share your answers here with us.
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