It’s almost a myth, read a legend.
Some people believe that it exists but never drank from it. Surprisingly, they are ready to defend it with the price of their life.
Others claim high and loud that this myth has been plot by a few moguls who wanted to make money and take over the world. They are pursuing the heretics as if it was the inquisition.
I’m talking about the holy grail of blogging: earning passive income.
There is an interesting paradox between blogging and passive income. Most people who made money with their blog actually told people how to make money on the internet. On top of making money from something that may not even exist (simply make money blogging), they actively blog about it. Therefore, there is nothing like passive income from blogging.
It is true that when you look at your blog, it takes a lot of effort to make it grow:
– Write great content
– Participate on social media
– Comment on other blogs
– Answer comments (from your site and others where you commented)
– Manage email
– Do Keyword research
– Think of future projects
– Monetize your site
– Etc, etc, etc.
The problem is not only that you have to do all these tasks, but you have to do them on a weekly basis. Technically, if you want to keep your blog growing and in good condition, you need maintain this blog routine forever. This is exactly why most bloggers burnout after a while. There is a huge bunch that quit after 12 -18 months. It seems to be a real deal breaker for most of them. The next batch will quit after 3-4 years. This leaves only a few survivors in the blogging world (like me!). These, in general, have found the holy grail or at least drink from it from time to time.
Here’s the problem: most people will look at their blog this way:
If you are among these people, you have probably never drunk from the holy grail of passive income. Or you are falsely thinking that you are earning passive income. The truth is that you are making income (I hope for you!) but it is far from being passive. How come? Because you are involved in each of the steps:
You write the articles.
You follow-up on comments and email.
You do your own promotion via comments, forums and social media.
You monetize your site by yourself.
I’ve been lucky enough to find the Holy Grail and drank from it many times. This is why I’m sharing with you what it looks like:
As you can see, there are 3 different things from the previous chart.
#1 There are arrows going from your blog (which means that you use your blog to do other things).
#2 There are way more arrows (to generate a sustainable flow of income).
#3 Each bubble contain a source of passive income.
The first step for our growth was to hire virtual assistants. The way we use our VA is similar to a manager in a store. We have set up the store, made the rules and then, we expect a manager to come into the place and run it to make money. We don’t have to go to the store very often and still make money. We definitely make less money when compared to the guy who prefers not hire a manager and works 80 hours in his store. I would rather enjoy life and think about more projects than working like a donkey. For example, most of my advertising strategy is operated and managed by a VA. The other VA takes care of some of our purchases.
Then, if you don’t want to burn out, you need writers. I know… you are losing the essence of your blog if you are hiring other people. However, if you buy more blogs, you can use your own blog to drive traffic and build links while you have writers creating more content on more blogs earning you more income. How cool is that?
You have 2 choices as a blogger: your archive can be full of old posts (good or bad, I don’t care). Or, your archive can be full of SEO’d articles that will generate even more traffic. These articles are your small money making machines. And this is why it is important to know how to use Market Samurai for example. People think that it’s stupid to pay $97 for software when you can use Google Keyword Tool for free or simply not SEO the articles. I guess they are right. Meanwhile, I’ve grown The Dividend Guy Blog Traffic from 25,000 visitors per month at the time I bought it (back in July 2010) to 59,000 visitors last month. I guess it was just luck and not just the proper use of Market Samurai, right?. Some articles I have on my sites earn steady adsense income on a daily basis for the past 2, 3, 4 years.
Have you read my $463 email? If you haven’t, I urge you to open it in another tab and read it ASAP. I recently changed a few things in my newsletters and now make a steady $10 to $15 a day from them. I don’t even have to think about my mailing list as they are all pre-written articles that are being sent to my readers. If you want to know how I do this, you have to register for my newsletter (I explain everything in there!):
This is something I’m working on. I’m currently successful in making roughly $30/month from a small eBook I wrote for one of my niche sites. If I was going to get more traffic, I could probably increase this passive income to $50/month without much effort. Once your product is launched, you have little work to do and will still earn residual income from it. A great example is my Dividend Investing eBook where I make $100 to $150 per month from it without doing anything (and the book is free, imagine!).
I don’t see my niches sites as separate blogs or websites. I see them as an extension of my blogs. This is how I use my main blogs to drive traffic and build links (in order to get search engine traffic). This is how I’m now going to make over $100/month in Adsense with Canadian Dividend Stock and I don’t even have to work on it anymore. My sites are sending a steady 50 visits per day to this niche site and a good SEO work has generated another 50 steady visits. Each time I send traffic towards my niche sites (from another blog or a newsletter), I make a few dollars with Adsense. The cool thing is that adding a link on an article doesn’t require much effort and I still make money out of it.
I hope this post will help you understand that you can make passive income from your blog. The problem is not the blog by itself, it the shape of your blog. I’m currently making $3,000 of pre-tax profit (so $2,430 after tax) per month and work less than 10 hours a week. This is the equivalent of making $60/hour net of taxes. I’m able to do this because I’m focusing on creating passive sources of income. I’m able to do this because I’m drinking from the Holy Grail of Blogging.
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