We are living in a world governed by marketing. Every day, we are exposed to thousands of ads via tv, panels, posters, radio, phone, emails, internet, pamphlets, mails, etc. It is not about what it is but about what you think it is; it’s all about perception. Therefore, marketing become a second nature for many of us that work with people. You need to be smart, you need to look smart and you need to get other people think that you are smart (even thought some people only do the 3rd one!)
I recently started a new job and that has to do a lot with trust between two individuals; between the client and his financial planner. While I am qualified to do the job (I have the diplomas, I read about finance all the time and I even write about it!), that doesn’t mean that my clients will believe in me. Therefore, I have to sell myself. This is actually the case for everybody that wants a promotion as well. You have to sell yourself to your boss if you want him to see you the way you really are.
Clothes might be the most important asset (or cause of failure) you may have. When you dress well, you inspire trust and competency. When I started my first job, I used to show up with Docker’s pants and a shirt or polo. There was nothing wrong with that, but I was showing the image of an average employee. Keep in mind that average employees earn average wages and have average positions.
Ties, nice shoes and new shirts; this is where I had to go through before starting my new job. Thank God I have enough suits already!
You will laugh, but until recently, I didn’t have my Bachelor diploma (dated 2003!). The truth is that I never give much importance to a piece of paper. Unfortunately, most people do! However, I can appreciate that they want to be reassured when they sit in front of somebody that will manage their money. It’s their right and it is good this way.
Then, I had to order my diploma and search for nice frames to put all the paper I have on the wall. Hopefully it’s going to look nice in my office!
Then again, you may laugh but there is nothing less motivating than an empty desk. I got lucky on this one as my parents bought me some plants and I had stuff at home that I could use to furnish my office.
The list may be endless, but here are just a few items: a blackberry, a laptop, a nice suitcase, a new hairstyle, a little radio to play classical music, a new golf set, etc.
After spending about $800 on my appearance, I am just giving myself a chance to have people listen to me when I want to help them out J
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