Yeah, I just gave up my teaser right away… I had an awesome month… but I’ll ask you to read the full post to see how it really went 😉 Let’s just say that I’m pretty happy about the outcome!
My whole network traffic was quite stable this month as compared to the month of August. The only disappointment is that I should have seen an increase in September as vacations are over. I’ve taken a careful look at each of our sites and I can’t say what went wrong in September.
On the other hand, most of our sites talk about investing at different levels (dividend stocks with The Dividend Guy Blog and What is a Dividend, techno stocks and dividends with Intelligent Speculator and a niche site about covered call etfs. Since the stock market has tanked since April, I guess people are not too keen on investing right now. That’s sad as this is definitely the time to invest. If you are not convinced, I suggest you read 6 reasons to panic but 1 reason to invest.
As I mentioned in my previous blog income report, I was going to make a few attempts to improve Adsense. All I did is change the color and add image options here and there and this is how I got an increase of almost 10%. My biggest adsense income earners are:
As you can see, investment topics pay pretty well when it comes down to adsense. At the beginning, we tried some more general personal finance or pay off debt articles on some sites and it didn’t work well in terms of adsense. Even if the click through rate is the same, advertisers pay less on budgeting or frugal topics vs investing (and credit cards ;-0 ).
One of our most recent projects; The Dividend Growth Index should do well in adsense. This project is over @ The Dividend Guy Blog and I have gathered 8 dividend bloggers to pick 3 stocks each that we will cover and follow quarterly. I think that if you are looking into dividend investing, this is the first article you should read to start your research on stock picking!
Pretty stable month, I’m very happy about that. Since my eBook about Escaping The Rat Race falls into the product category, I’ve decided to include it in the affiliate programs and brokerage deals section. I’ll write more about it in another post but sales didn’t go as I expected.
One main disadvantage of being transparent is telling the truth… even when the truth sucks! We sold about 22 copies in one month which is a disaster in my opinion. After the first week, I immediately went back to the drawing board to see what didn’t work and there is a ton of things. The good news is that I am convinced that the book is good, it was just not marketed well! (that’s pretty awkward for a guy who has a bachelor’s degree in marketing-finance!).
Besides that, my first (free) ebook about Dividend Investing recently reached 12,000 downloads and it is generating direct and indirect affiliate income of about $200 last month. In total, I’d say that writing this ebook had generated around $1,300 to $1,500 in commissions so far.
Whoa! This is where my bread and butter lives! Back in September, after seeing my main VA going on maternity leave in August, I decided to concentrate on my private advertising business. This has generated some massive deals.
The key with private advertising is to be able to offer a wide variety of sites with quality content. I have a huge network with all my sites and each time an advertiser contacts me, I offer him package deals throughout all these sites. I’m currently building a series on how to sign advertisers, build a media kit, as well as negotiating and following-up with your private ads. This should come shortly but in the meantime, send me your questions so I can build a complete series!
This is another area that I am pretty proud of! While Adsense income is getting more and more stable (roughly $100 per month across all my sites), I was able to sell some private ads on some sites. I will go pretty slow on private advertising on my niche sites as this is not the purpose, but in the meantime, a few more bucks won’t hurt either ;-D.
For the record, most of my niche websites took less than 20 hours of work to be completed. Therefore, if you are thinking of creating one, you can follow this guide line:
#1 An hour to write an outline. This include:
– The keywords you are looking for (read how to use Market Samurai if you have any questions)
– What is going to be shown on the homepage (description, design, layout + logos)
– Ad placement (Adsense, text links, affiliate programs, etc.)
– Which categories you want to develop
– The name of each article to be written (including the title with one of your targeted keywords along with possible links to other articles to reinforce internal backlinks)
#2 An hour to outsource part of the work:
– I usually outsource the logos (go see Peter at Logos for Website)
– I sometimes pay for a few articles as well (usually, you can get decent articles for $20-$25 per article)
– My partner does the techno part of it (installing wordpress, plugins, etc.). We tend to maintain a similar process for all our sites so it’s not too hard for him to “run the routine”.
#3 Thirteen hours of writing:
– With all your categories, article titles and targeted keywords defined already, this should be enough to write about 20 articles.
– If you are willing to drop $300-$400 for articles, you’ll get a total of about 35 articles total (outsourced work + your own).
– This only includes writing and editing. No posting, linking or adding images.
#4 Five hours of publishing:
In my opinion, it is very important to take your time to publish your articles, add pictures (and complete the alt text to describe it!), link back to other articles and optimize your keywords (without keyword stuffing).
As you can see, with about $500 (including logos, staff writers and other outsourcing tasks), you can build a niche website within a month. Now, how much will it generate after that? That’s the tricky question. If you don’t do anything, chances are that you will reap about $10-$15 per month from the site. Therefore, it comes down to a 24% dividend yield ($120/$500) from your investment. It’s not that impressive but that’s only the beginning ;-).
I’ll cover more in my next newsletter 😉 make sure to subscribe! (the box in the top right 😉 )
So now’s the time to see how much I made in September!
Yup! That’s it! Almost 12K!
But there is a slight problem with that number… it’s the second best month of the year but I should have been much higher. Why?
Because I’m lazy!
I have more than $700 in cheques in my pocket (which I received over the past 3 weeks) but I was “too busy” to deposit them! Therefore, technically, September should be my biggest month with at least $12,537…. Oh well, they will be deposited in October ;-D
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