After reading Martin’s amazing post about his reality check on the fact that he might not make enough money online to make a living, I’ve given it some thought. A few weeks ago, I was all excited for him as he was about to launch his first eBook. I wished him good luck and wanted to support his book. I have to raise my hand as guilty because I did almost nothing for him the week he launched his product. I really wanted to support him but I didn’t. Not the way I wanted to anyways…
And this is what I want to talk about today.
There is a reason why he failed with his eBook launch and I made the very same mistake with my own eBook 2 months ago.
This is funny (bizarre) as I was discussing the very same topic with my mother who is about to launch her business too. Hey Mom! (she reads my blog 😉 ). We debated this point for a good half hour and yet didn’t come to an agreement. She didn’t agree as you probably won’t either. So I’m either a lunatic or cynic ;-).
We are passionate (check)
We are motivated (check)
We know what we are talking about (check)
We have an audience and connections with other bloggers (check)
We have a website to launch our product + mailing lists (check)
We researched before launching our product (check)
We thought about it for several hours, wrote a launch plan and setup affiliates (check)
We are offering a great product (check)
At first glance, we have everything on our side to become successful writers. EVERYTHING is checked to become the next online mogul…
“Vision without execution is hallucination” – Thomas Edison
I know where I failed and when I look at Martin’s product, I know he made the same mistake. I took several hours crafting a great product, several hours reading about how to set it up and more to launch the product. I had a great vision…
But my execution SUCKED!!!
I know all these concepts, I can teach numerous techniques but I am just as lazy as anybody else when it comes down to do it. I just suck! I suck at it because it wasn’t my idea, my technique. Since launching a product is not naturally encoded in my veins (as being overly productive is definitely part of my DNA code), I had to read and assimilate theory before doing it. So I know everything that needs to be known but I’m just too f*%&ing lazy to do it properly.
Instead I dreamed about the day that I opened my laptop and generated 200 sales in the last hour. I would rather dream of the result of my calculations and think of all the money I’ll make if I only convert 3% of my readers. I dreamed about the life I will have once I can quit my job and become rich by working 4 hours a day on my online company. I would rather dream that I traveled the world with my family and laptop in my backpack while others are creeping around in their 9 to 5 job. I dreamed about all of this with a nice bottle of wine instead of getting back down to basics, putting my dreams in the garbage can and hustling.
You can’t go anywhere without a vision, but if you don’t have a clear and defined process for your execution, you will suck and so did I!
The problem is deeper than having people selling the dream and you ending-up wasting money on them. And I’m not going to defend these “Pro-bloggers” as some of them are great wizards of making money online while others are just as creepy as an old alcoholic car salesman. However, there is one thing so true about them; they are selling a dream because this is what you want to buy!
People are lazy.
You are lazy.
I am lazy.
How many times have you started a project and cut corners?
I do it all the time.
It’s too complicated. It’s too long. It is just too boring. This is why I just cut and to get to the final results right away. Because I’m more interested in dreaming than working.
So am I going to buy something that will ask me to work meticulously and be incredibly patient? Man, I would rather buy something that will have me live the good life. But I didn’t read the fine print: The 2 products are probably identical but sold differently. Both require crazy amounts of work before succeeding. And this is why you quit thinking you’ve been sold an impossible dream. Well this is what you wanted, dumbass! I know it because this is what I wanted too!
And some of you may think “that might be true for you Mike, but I know I’m hustling like a dog and I will succeed”.
Or working the right way
Or both of them!
And then you are going to tell me that you are. And we can go on and on about it but I’ll tell you one thing that will shut down any argument you can bring to the table:
Don’t tell me it’s coming.
Don’t tell me you’re close.
You are darn far away.
If you are not making it NOW, how can you have the guts that you will be making it one day??? Stop drinking your own Koolaid. It’s time to get back to work. The real one.
I’m not making a living from my online company yet for the VERY SAME REASON
And this will be the case for most of us.
Last week, MD made it sound like living from your blog was mission impossible. That only a few gurus can do it and they do it because they tell you how to make money online. We all know that great question about what came first between the chicken and the egg. In my opinion, you should make a difference between your dream and reality. However, reality can become your dream.
If you have read my latest income report, you will notice that I had another month with over $11,000 in income. If I consider all my expenses look at the hours I work on my online business; I made $218/hour. I think this is definitely better than most jobs, right? The funniest part is that I didn’t make a penny from telling someone how to make money online! So the dream is achievable but you need to stop dreaming to make it happen!
Now, it’s not the time to jump up and yell that you will make it. Come on! You know you won’t! I know I won’t… unless I shut my mouth, start thinking and working seriously. I always tell my son that words don’t count… only one’s actions matter.
I bet you were at the FINCON11 or attended another great conference in your life. You might have taken a few notes and went back home smiling because you had a good time. You probably spent a lot of time thinking about the crazy things you will do and how great your life will be in a few months.
I’ll ask you the same question Martin did: what have you done since then? Don’t you think it’s time to take some real action?
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