Since we started to publish our Monthly Income Report, I have been getting anxious to see my numbers. I must resist the urge to keep track of my stats during the month as it is a complete waste of my time. So it’s useless to tell you how I stress via numerous emails on the 1st of each month while waiting desperately for my VA to calculate the numbers ;-). So without taking any more time, here are the numbers for the month of May:
Network Monthly Traffic: 173,032 visitors and 235,702 pages viewed
We now see how bad we were hit by the Panda Update. Almost all of our sites were hit but The Financial Blogger was definitely the one with the biggest drop. As I discussed previously, I know that it is partly related to my switch of direction as I lost ranking on all my Canadian investment keywords I was previously targeting. I guess this is part of life and I won’t make a big issue of it. Summertime has come and this also causes a drop in my traffic. I guess this is one advantage of being in the business for so long (since 2006), I don’t worry about a drop in traffic anymore.
The Panda update made me realize that I need to rely on other sources to get my traffic. Therefore, it will be important that I grow my newsletter and become more active on Twitter and Facebook in order to gather more visitors throughout these internet mediums.
Adsense Income: $2,442.81
If traffic is down, Adsense will follow. I used to average slightly over $100/day at the beginning of the year and I am now down in the $50 to $75 range. I expect Adsense income to average around 2K/ month during the summer months. At the same time, I will work on my SEO in order to rank again for some highly profitable keywords. I guess it will take a few months to get back to the $3K/month average. Hopefully I’ll be able to do it for September.
Affiliate Programs and Brokerage deals: $2,290.10
This is another great month in terms of affiliates and brokerage. With the launch of my Dividend Investing eBook 2 weeks ago, I am expecting to keep up the pace in June as well. Unfortunately, we lost one of our big earners (Protectron) as they ended their campaign in May. This is also complicating the revenue streams for my niche site Home Security System Canada… I’ll have to work harder on it in order to increase the amount of visits coming from Google (which will push my Adsense up ).
Private Advertising: $5,781.42
I don’t really like to see private advertising having such a high proportion in my income report but I am surely happy to earn this money nonetheless ;-). The addition of 125X125 banners on our sites was certainly a great deal for May. I would prefer to have a more diversified income, but in the meantime, we will take private advertising with a smile.
Niche website revenues: $60.52
After losing Protectron, making money from my niche websites rely on making money with Adsense. Out of 4 operating niche websites, we were able to generate $60 in May. This is far from being awesome but you must understand our strategy: we are currently building several niche websites, creating a lot of content and then we will work on traffic and monetization. Since one of my VAs is leaving on maternity leave in August, we wanted to produce as much content as possible. This is why we just created our most recent niche website; Covered Call ETFs. This is a new and exciting product where investors can benefit from a specific group of stocks while diminishing the risk attached to them.
Total monthly income for April: $10,514.33
TA-DA! Another 10K in our bank account for this month! This brings our average monthly income to $9,475 since the beginning of the year! My online goal for 2011 is to average 10K/month by the end of the year. I’m getting closer and closer to my goal while we have several projects on the roll. I guess that we just need another site to blow and we will reach our objective. This is why we concentrate on creating so many sites right now and we will focus on promotions in fall. We are also working on a series of eBooks that should be released this autumn. We definitely have a lot of work on our plates!
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