Today I’m going to share something that has changed my perception of my business.
The image presented below has not only changed my perception of my business but will guide my decisions in 2012 as well.
In fact, I think this image has not only made me a believer, it will make me a successful online entrepreneur too!
I almost sound like you’re going to get the Caramilk secret, right?
In fact, you probably already know what I’m going to tell you but I’m sure that most of you don’t use it. So this is why I think this image will make you a believer and… an achiever!
So here’s a little story;
After coming back from the FINCON11 (thx again Phil!), my partner and I started creating quarterly objectives in order to grow faster while being more focused on very few projects at a time. One of them was to increase the number of newsletter subscribers to The Dividend Guy Blog Newsletter. We were standing at 947 subscribers as of October 1st. Since we plan to sell a Dividend Investing eBook in 2012, we thought we needed a lot more subscribers in order to have a great launch.
All we did was pretty simple. And we should have done it a while ago. The thing is that we didn’t set it up at first when we launched our first free dividend investing eBook and months simply passed and we completely forgot about it. What am I talking about? Ask people to subscribe to your newsletter BEFORE getting the free eBook.
This is what we did as of mid-October and here is the evolution of our newsletter subscribers (via Aweber):
What was even more interesting is that the number of downloads per month wasn’t affected too much as you can tell:
(January numbers are only for 3 days.)
A quick update on our book; we are now standing at 15,941 at the moment with over $2,000 in affiliate commission earned over 6 months from various sources.
I wasn’t sure if I was lucky or not, and this is why I’ve decided to try it again with a quick eBook on 29 Stocks to buy for 2012. I’ve spent the Holidays doing my research and published the eBook on Monday Jan 2nd. I thought it would be interesting to do a big research on potential great stocks and give it for free. Once again, I’m asking people to register for my newsletter before getting this eBook. Here are the early results (new subscribers) after only 2 days:
So this is how, in the span of 3 months, I have more than doubled my number of newsletter subscribers (currently standing at 2,011 as of January 4th 2pm).
In less than 3 days, I’ve got 1,166 downloads of my new eBook (many of them came from my existing subscribers) + 205 subscribers without doing any additional promotion. I am now expecting more results in the upcoming weeks as I’ve sent a few emails to my fellow bloggers along with doing some link building and social promotion. I guess I could easily reach the count of 5,000 downloads before the first quarter which would be awesome!
This has already resulted in $128 affiliate sales as well. While it wasn’t the purpose of this book, generating a few bucks from my efforts is still appreciated But most importantly, I’m getting a lot of new subscribers while I build a strong relationship with my existing readers at the same time. Hopefully, this will result into more sales for my book in 2012!
So if you ever doubt about giving your eBook in exchange of a newsletter subscription, become a believer 😉
I’m currently working on a series on how to use Aweber as a mailing list manager and how to make money out of it. Do you have any questions?
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