– TAMTA technique –
Once your project is well defined and that you have settled the proper structure, you are now ready to start making money (or start trying!). At first, I wanted to do 2 blogs; The Financial Blogger and its equivalent in French. My friend told me that it was a waste of time but if I wanted to try it, I was more than welcome to “work for nothing”. This was at the very beginning of our internet project. In fact, at that time, it was more a “it would be nice to make money online” than a real project.
This is when I developed my own technique to improve the way I work. The ultimate goal was to become more productive as I didn’t have much time to spend on this project. Unfortunately, this is the problem of 99% of people who try to create an alternative source of income. The TAMTA (Try, Analyse, Modify, Try Again) technique is an easy process to continuously improve your way of working.
First things first, you must have an idea in mind before you start anything. As you never tried it, you can declare that this is the best method at the beginning. This is why you better off trying what is on your mind to see if it really works.
When you are in the trial mode, it is important to define what was happening before and what you are trying to accomplish with your new ideas. If you didn’t take the time to define your goals properly, I suggest you go back to read more about setting measurable goals.
The analysis of the previous and present situation is crucial to improvement. By looking at the result you are getting by changing your way of working, you will be in a better position to determine if your changes were beneficial or not. After a few months, I noticed that my French blog had much better stats in term of page viewed and time spent on the site but the numbers of visitors were not going up.
Your idea might be good but it also may require a bit of tweaking. In the modify stage, you are allowed to make modification to your process in order to compensate for the lack of your previous method. In order to grow the number of visitors, I tried to participate to carnivals, I posted comments on several other blogs, I tried to link to them (link love is always a big winner in the blogosphere).
As long as you see potential in one of your ideas, I would suggest to try to modify it and try again as many time as possible. However, you must be able to put a stop to your madness when there are no results months after months. The analysis stage will help you out to determine if you are really wasting your time or not.
For example, while The Financial Blogger was growing at a steady rate, the French blog was going nowhere. In my third analysis stage, I noticed that no matter what I action I take, the number of visit was not increasing. When I dug deeper, I found out the market for French financial blog was simply too small to do something with it compared to the English market.
This is where I decided to give up on the French blog and put more effort into The Financial Blogger. By looking at what TFB has become, I certainly not regret my choice!
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