It’s been quite a while since I wrote something on TFB. I was gone… reading the Why Café, a great book that I devoured in a single day. I won’t talk about the book, I’ll let you find it and read it. You will understand a little better after that.
At one point, I just didn’t feel like writing anymore. I thought that instead of writing for writing I would just put the TFB project on a shelf and see how it goes. I didn’t stop writing completely; I simply put this blog on the sidelines for a while.
As you probably already know, I’m a results-driven individual. Everything I do at work and with my online company is to obtain results. I’m highly motivated to work mainly because I get great results. I’m always looking for a reward, this is why I work. When results aren’t happening, I easily lose my motivation. This is probably what happened with TFB.
I used to make lots of money selling links; it was an awesome business model. There wasn’t much to do and plenty of money to be made. Then, Google started to hit the financial industry on both sides:
FIRST, Google severely punished those who used to buy links. This is why the business from advertisers dried up. I even started to receive emails asking to withdraw links from my sites. While the text link business is still alive and there is still money to be made, it requires more time and it pays less than it used to.
SECOND, Google started reducing their affinity for blogs. It’s only normal: why would you rank a blog on the first page of the biggest search engine when you can rank public companies that buy millions of $ in internet ads with you? This is why boring and not so educational articles outranked in-depth and educational articles I wrote about specific topics. Then again, who am I to Google when you compare my sites to Forbes or The Wall Street Journal?
Slowly but surely, I see TFB traffic diminishing. Since I never really took the time to build a real business around my blogs, I saw this coming but was paralyzed since I didn’t know what to do. We struggled to manage our way out through different avenues but the fun of blogging wasn’t there for me anymore. In fact, each time I think of TFB, I think of the failure of not building a stronger business model around my sites.
This is why I completely stopped most of my online activities over one day. I put everything aside and started to work on one project; my dividend investing platform. Now, I’m convinced this will be my way to get out of the rat race and that I will be able to live from these investment services. But in order to do so, in order to compare myself to the other big guys on the internet, I must do like them; focus on the most important project I have and give it my all.
I thought it sucked that I left TFB without a word of notice. A post about a tax return is not really the best way to leave a blog like this one; especially after 8 years of writing! This is why I’m writing this quick post; to tell you that I’m happy, that I’m still working online and making money, and I have other goals at the moment. I’ll be back, for sure I’ll be back. I love TFB too much to let it go forever. And, for the first time since I started this adventure in 2006, I feel that I need to concentrate all my energy in one place… and this is what I do right now.
In the meantime, I strongly suggest you grab a copy of the Why Café. Note: I’m not linking to it, I’m not getting affiliate revenues, I genuinely think you should read this book. It has literally changed my life.
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