I have complained a lot about Google lately on my blog. I didn’t appreciate how they run their updates and algorithm. I’m not saying that my blogs should be ranking for all keywords. All I am saying is that some of my blogs don’t rank anymore and that’s not fair either. You are going to tell me it’s because Google is all about content quality. And I’ll answer that some of these blogs don’t rank, but their scrapers with my articles copied without rights rank in the top 10 for the same keywords. Where is the quality then? That is a good question.
Unfortunately, complaining about Google search engine ranking is like complaining about taxes; there is nothing we can do and we are going to pay for it anyways! This is why I’ve decided to completely ignore Google and concentrate on improving traffic without the big G. How is this possible? Can you really grow a website without Google? I’m 100% confident you can.
My partner and I took on a challenge for the next six months. We have picked two sites each among our network and looked at the average unique visitors for the past 6 months. The rules are simple: take any means to increase traffic over the next six months. What’s the prize? $200 to spend in the restaurant of our choice with our wife paid by the company. Pretty motivating, huh?
In order to win this challenge, I will not count on Google to help me. In fact, I’ll do 0 keyword researches, link building and other SEO strategy. I’m taking a whole different route. Here’s how I will do it.
If you are a TFB subscriber, you probably noticed that I haven’t sent much stuff lately. I was busy working on other projects and I truly put the TFB newsletter aside. I’m coming back with a full plan where I will be sending newsletter more often. I’ll create incredibly good content and send it to you via my newsletter.
I experienced it with another mailing list and I’m now able to generate additional traffic with a simple click. My eBook is almost ready to be launched and will be offered to my subscribers only. I’ve sent it to some people and they told me I should sell it. Imagine how good it is ;-).
I’ve stayed away from Facebook, Google +, Twitter and other social networks since the beginning. I’m not a big fan of these networks but I realize that I’m missing a big part of the internet because of that. Considering that Google will close Google Reader, the RSS feed may be on a downtrend as well. Counting on my feed burner services to reach my readers is not realistic anymore. But people open their Facebook daily. This is why I have to be active on these networks!
My two Facebook Pages are up:
You can find me on twitter here:
And on Google +
I’ve noticed that 25% of my visitors are coming from mobile devices. This is HUGE! The problem is my site is not “mobile friendly”. In fact, it’s pretty hard to read an article or to navigate on my site with a smartphone. I’ll be working on this issue in the upcoming weeks. The funny part is that it will obviously be my partner who will work on that since I’m techno retarded ;-). Therefore, he will help me to win the challenge against him… hehehe!
Those are probably the two oldest practices to increase blog notoriety. Comments are great to create bonds with readers and other bloggers. By commenting on other blogs, chances are that people will be commenting on mine as well. I read several blogs every morning but rarely comment on them due to a lack of time. I’ll change my morning schedule to read less and comment more.
Doing guest posts is another great way to attract new readers. I have a few great ideas where I can provide great value to other blogs and potentially attract new readers this way. On top of that, this is also a great technique for link building. While I ignore Google in my strategy, some help wouldn’t hurt, lol!
Yeah… I’ve been thinking about doing videos for a while now. It’s been more than a year that I have this “dream” of creating my own videos. However, due to my job, it was quite difficult. I want to make sure there is a clear distinction between my day job and my blogs and putting my face on my site is not the best idea to separate both activities!
However, by using screen recorder software, I’ll be able to show people things I do on my computer without showing my face. In a few months, you should be able to hear my lovely voice on TFB.
Who knows, I may even go for a podcast at one point!
I think this is the key; be everywhere. My plan has more to do with being all across the web so Google doesn’t have any other choice but to take my site into consideration again. I hope this evil plan will work out!
What do you do to improve your site traffic? Have you tried any of these strategies?
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