Hey, what’s up?
We are starting the March Madness with a big announcement today! But if you want to know what I’m talking about, you’ll have to read until the end of this post to know what I’m talking about J. Do you remember my 2012 blogging goals?, well one major step has been accomplished in order to reach the average of $15,000 per month that I’ve fixed as a milestone to achieve in 2012. Don’t jump too fast, I’m not telling you that I’m starting my streak right away. So let’s look at the number first and then, we will see what is so important in my business!
We are definitely on a roll in term of traffic. All our major sites have taken a few more visitors per month and I’m surprised each time I look at my traffic stats! On top of that, some of my niche websites are starting to get some tractions and I don’t count them in this stats. For example, Canadian Dividend Stock got over 4,500 visitors and What is dividend is surfing over 3,300 for about 4 months now. The secret behind my success? Quality content and heavy internal back linking! Each time I remember that I’ve wrote an interesting piece about the same topic, I link it back on my new post. This doesn’t take much time but it brings continuous SEO to your site.
If the traffic goes up, Adsense follows! This is one of the basic rules you have to remember while monetizing your site: you need Google’s traffic to make Google’s dollars. I’ve slightly modified my color theme for The Dividend Guy Blog (by taking off the red url and changing it to grey on the big ads) and it worked perfectly. I’m now looking to make this switch on every channel to see if I’ll see the same result. At $2,500/month, I’m now shy of $1,000/month to reach my goal of making $3,500/month with Adsense. The secret to gain the next $1,000 monthly is quite simple when you think about it:
– Increase your SE traffic
– Increase your CTR with better color theme and ad placement
– Write SEO friendly articles about things that pay (such as investment or credit card 😉 ).
In order to achieve this, I’ll play a little bit more with Market Samurai in order to find topics where I can write series about and start ranking for additional keywords. I haven’t done this for a while but I think that it’s import to go back to this strategy in order to increase my Adsense income. The good news is that I’ll be making more in February than I did in January with 3 days less! I can’t wait to see how much I’ll do in March with those extra days!
This has been a very slow month in term of brokering deals. I was expecting to close an additional $10,000 worth of deal this month and it didn’t go as planned. The arrival of Caleb is probably a part of the answer. The other part is that I wasn’t too greedy and I didn’t go after any advertisers this month. This is probably why it has been a slow month. However, I’ve my VA coming gradually coming back from maternity leave that will help me with this. She will be handling most of the admin behind all my private deals and broker services. Hopefully, I’ll have better news to share with you in March!
Then again, this is not the biggest month in term of private advertising. For some reasons, I’ve lost 2 major deals (that would have included my own sites + my clients). The sad part is that both deals were lost due to “acts of God”. It wasn’t related to bad negotiation skills or a bad move in term of business relationship. It was 2 unrelated events happening on my advertiser’ side and both of us didn’t have any control over it.
If there is one awesome point in this month is definitely the fact that my niche websites are growing steadily. We start to see some interesting traffic and the sources of income are not coming solely from Adsense anymore. With Sunil’s method, I’ve recently developed a new niche site for EMT: EMT Classes. Since I’m on paternity leaves, I’ve the luxury of working each night on my sites while I watch over Caleb. This allowed me to build a whole site with about 70 unique articles. Instead of paying to build my site, I’ve simply taken a lot of my own time and build it exactly the way I want. This is a big challenge as it’s one of our only niche sites that is not related to the financial world. However, it follows my niche sites rules:
– People are ready to spend: EMT students want to make sure they past their exam and they are willing to pay a few extra bucks to make it happen.
I’ll tell you more on this later… if EMT is a success ;-).
Since I’ve taken a lot of my time to create EMT, I haven’t spent much to operate our business. So the cost of running our operation is fairly stable once again. I don’t expect to spend more on my business this year as most of our projects can be done within a $4K/month budget.
I’m a bit disappointed in February results to be honest. I know I’ve worked hard during several nights and, unfortunately, results don’t happen overnight. Instead of working on immediate revenue generators (such as running after advertisers), I’ve preferred to think about the future of my company and take action that will assure a sustainable business model.
On the other side, February 2012 revenues are kicking February 2011! (I’m +32.10% as compared to last year). The best part is that my cost structure hasn’t increase by a cent! In fact, my cost forecast for 2011 was even higher! But I better be careful; March 2011 was a killer month last year so I better be ready to make some extra effort in order to make it!
On yeah… a thousand words and still no news about this big announcement J. I’ve actually achieve one of my 2012 blogging goals already: I bought not 1 but 2 sites!
I really like FB as the previous author was embracing a lot of my values and I miss writing about personal finance stuff as TFB has become a more entrepreneurial blog now. I’m expecting to write on this once a week and write an exclusive newsletter every 2 weeks. So if you miss my personal finance thinking; you will find it again on this blog ;-).
As for everyday minimalist, you may laugh because it’s definitely not my bag. However, my partner is a little bit more toward this idea. Since both were selling in a package deal, we thought it wouldn’t hurt to buy both of them (there is also a great synergie between the 2 sites).
Those 2 sites are a major addition to our company as each of them qualify under the major sites criterion. I’m giving myself 2 more months to fully integrate them into our business model, but I’m sure I’ll bet able to make a killing with those 2 new sites ;-). Watch out for killer traffic stats in next month blog income report!
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