February 17, 2012, 6:00 am

Epic Stuff of the Week

by: MD    Category: Financial Rambling
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The best piece from around this week was about how much you should charge for blog advertising? over at Entrepreneurs-Journey. This is an excellent read for anyone that happens to be a blogger and is interested in charging money for advertising. When I first started blogging I didn’t know that I could actually charge a flat monthly rate for advertisers. Then one day I contacted Mike on an old forum and we got into chatting about blog advertising. I ended up putting together an “advertise here” page where I found a company willing to pay me $20 per month for a link. I was so excited to make my first buck online.

What’s the formula for blog advertising fees?

According to Yaro, the formula is your daily unique visitor count, divided by ten, for your flat rate per ad on a monthly basis. I’ve never heard this before. It makes sense though.

What’s the best part of this piece?

“At the end of the day, what you charge advertisers is a supply and demand relationship, mixed in with your ability to get exposure to the right advertisers.”

I’m glad that I found this piece. I was curious to here how you guys determined what you charge for blog advertising? I usually just ask around and see what my friends are charging to figure out a fair number.

 

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Comments

Great link TFB! Thanks for sharing!

For me it is all about relationships. For known advertisers, I don’t bargain much. If an offer is reasonable, I don’t try to squeeze more. For low ball offers, I politely offer my rates.

Every one wants a good deal, I respect that.

I have yet to even consider advertising. my whole focus so far has just been to write valuable content (most of the time haha) consistently, and not just give up in 6 months haha when do you even start with the advertising?

by: The Financial Blogger | February 17th, 2012 (2:06 pm)

@Fit,

you can start once you have a PR3 🙂 this is where you will start to get good deals 😉

lol easier said than done haha