I must admit it, the end of the Holidays were brutal to me. While I was away from my computer, I was pretty busy with other things!
The first one was being Mr. Mom while my wife had to stop doing everything so we can have a chance that the baby doesn’t arrive before she reaches 36 weeks (which she just did last Thursday, thank God!)
The second one was being Mr. Broke because my darn car stopped working (in front on my son’s school on December 22nd!). It will cost over $1,000 to bring it back to life (starter, coil, wiring and all the stuff that makes your car start in the morning).
The third one was being Mr. Sick as I caught 2 colds (yup 2 back to back!) during the Holidays and I finished that with huge back pain (simply because I threw my Xmas three out the window with one hand!).
The fourth one was being Mr. Fat, ‘cause I ate a lot and stopped going to the gym at the same time (note to myself: this is a very bad calculation of calories!). With my back pain, I won’t go back to the gym until later on this week so I’ll become Mr. Fatter by then!
So because of these adventures, I have become pretty late with everything to do with my company… including my blog income report! And I won’t impress anyone with this update… as I’m not impressed either! Why? Not because I have had a bad month, but because I’m putting additional pressure on my shoulders to get higher numbers month after month.
When it doesn’t happen, I smirk when looking at my results, at best. And this is the case for December…
I’m not surprised to see my traffic head down in December as it follows the “regular” trend in my market. Since I focus more on entrepreneurship and investing topics, I don’t get many visitors since they are all searching for “Xmas gift”, “frugal Holidays” and “Boxing Day deals”. This is also the reason why I stop writing between Christmas and the New Year; because nobody is reading my sites! Lol!
It is nice to see that we have recovered from the Panda Hit and as a result Adsense income is slowly coming back to its previous level. While December’s payment will be lower, I think we could hope to see Adsense income head back up to $2,500 in January. My best months were paying me over $3,000 so I’m still behind at the moment. One of the reasons was that I have cancelled almost all my Adsense blocks on The Financial Blogger a few months ago. What is funny is that by keeping Adsense on about 10 pages (out of 1000+ pages on TFB), I’m still making roughly $300/month. It gives you a great example of how much you can make with your best Adsense pages and how little the rest is doing!
This was another great month on this side of my business with a contribution from both affiliates and my Ad management service. While I worked less than 15 days in the month, I was still able to generate $4,100 worth of deals for my clients and I have another deal sealed (getting the payment this week!) for another $5K+. My goal with this Ad management service is to generate slightly over $10,000 in deals so I can earn nearly $1,000/month in commission (I charge 1 month worth of advertising per year for commission, so it’s the equivalent to 8.3%).
So far, I’ve been adding about 10 sites per month since November and I wanted to limit it to a small number because I wanted to make sure that I give the best service to my clients. To this date, I’m at over 40 clients and I’ll have to put additional clients on a “waiting list” since I want to make sure that I provide more deals to my existing client first. I’m currently streamlining this process to make sure I can have a VA do all the work in a few months in a highly effective way (after all, productivity is one of my biggest strengths 😉 ).
Private advertising is still my Achilles’ Heel as my monthly income heavily depends on how great (or bad!) I do with it. This month, I hadn’t had the chance to close a major deal as I had been able to for the past 2 months. The private advertising business has its highs and lows but across our network, we are able to maintain a certain level. I’d say that my “regular” month is considered to be between $5K and $6K and a great month will be around 8K. If you are wondering how I manage my private advertising, I suggest you read my How to build a Media kit series where I talk pretty much about everything I do to get my money.
This was another interesting month from my niche websites. While I didn’t get to the level I expected for 2011 (I was aiming for $1000/month), I now have a very stable $200 in Adsense income and I can sell a few private advertising deals here and there. With my latest website (Canadian Dividend Stock), I’m also building a mailing list to add more value to the site. After 3 months, I’m now at 102 subscribers!
In 2012, I’m not expecting to launch many other niche sites. I would rather work on the existing ones while I plan on launching only 3 other sites that still be considered as niche sites but with a larger scale. The designs are currently being done and I expect to launch the first site at the end of Q1.
Wow! More expenses and less income! That sucks… not really 😉 Because the $2,000 extra in expenses went to people! We gave away 2 iPads (about $600 each) plus $800 for charity. Each year, our goal is to double our donation. We started with $100 each, then $200 each and this year $400 each. That will be fun to give $1,600 next year!
So the net income for this month is about $5,000. What was cool about December is while I personally made $2,500 (50% of it), I only worked 2 weeks… We are gradually getting to the point that we can really call this passive income as we are making more and more without necessarily working more! Here’s the income progression for 2011:
As you can see, our business is becoming a lot more stable since September. I’m expecting a good month in January as people usually go back to their computer and setup their personal finances ;-).
I have a feeling that 2012 will be a turning point for our company. We are going to work on many major projects (3 sites + 2 books) and this year’s results will definitely determine if we have a company or a good sideline. I’m eager to see which one it is!!!!
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