After last month’s income report (where I made 12k), expectations were quite high for April. On the one hand, we were pretty psyched due to our huge start for the first quarter of 2011 and on the other, we felt a bit of pressure to meet our recently increased income expectations. I must say that I was quite curious to know how much we were going to make and I sent about 10 emails to my VA on May 1st ;-).
Let’s take a look at what happened during the last month.
Network Monthly Traffic: 201,045 visitors and 280,295 pages viewed
This is obviously a first stat that is disappointing. We had more than 230K visits back in March and we are more than 10% down the month after. Unfortunately, like many other bloggers, we were “hit” by the Gigantesque Panda restructure. Some of our sites were not affected (or barely, while others got hit seriously. It seems that we lost ranking for some topics and we gained better ranking for others. The problem is that we were getting more visits (and more income) from the previous topics than the actual keywords we are ranking for now.
I will be patient and wait a few months before making any serious changes. After all, spring has never been recognized as a great season for PF blogs anyway ;-).
Adsense Income: $3,319.52
This was another great month for Adsense (as we received the payout from March). With the current traffic drop, I know that my future Adsense payouts will be diminishedL. In order to bring it back to the $100/day level, we will be working harder on our niche sites and focus on ad placement. I don’t expect many changes for our regular blogs as it seems that we will need to accept that Google has changed some of the rules once again. In fact, our success will depend on how well we adapt to their changes and not how we will fight back ;-).
Affiliate Programs and Brokerage deals: $493.71
We got a few checks but this wasn’t a huge month in affiliate programs either. Here again, it is directly related to the Panda as most of our good rankings were for affiliate pages and this is where we lost the most. I’ll have to work on this part in the upcoming months in order to increase this source of income!
Private Advertising: $5,325.95
Another great month for private advertising! While Adsense and affiliates have slowed down with the good weather, it seems that private advertisers are increasing their presence over the web. We had to increase our prices once again to increase our revenues while not increasing the number of ads. We have been using this method (increasing price each time we get to our “maximum” level of advertising) and it works perfectly. This is a great way to determine where the offer and demand lines cross each other!
Niche website revenues: $92.36
This is a huge increase from last month! It is mainly because we have launched another niche website; What is Dividend. While we didn’t put much effort in promoting it outside of our own network, the site was able to gather a good amount of traffic and generated most of the $92. As for our other websites, they are showing stable income (all from Adsense). The Panda didn’t affect them (maybe because they are too small ;-)).
Total monthly income for April: $9139.18
I’m very happy with the result even though it’s less than last month. To be honest, March was a statistical error where all the planets are aligned. We did receive several checks during the same month but we knew that it wouldn’t happen a second time in a row. However, from what I have seen in May, it seems that we will be able to keep up with an average over 8K/month throughout the second quarter of 2011.
Besides our annual meeting, our expenses have remained pretty stable. We are still spending about 6K/month even though we are increasing our numbers of projects (such as niche websites). At the moment, we are aiming for long term growth so as long as our revenues exceed our expenses, I’ll be happy ;-).
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