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April 28, 2014, 7:57 am

March Monthly Income Report -58%

by: The Financial Blogger    Category: Blog Income Report

 

 

Reporting your income online is always a two sided sword. This month, I have to face publicly the fact that my sites’ earnings tanked. Part of it is due to the fact that I was on vacation, but still, it shows how hectic a side-business income can be!

 

NEW PRESENTATION OF MY INCOME REPORT

 

The main reason why I decided to post this report again is actually for my own follow-up. Since I having our third child, my online business has been harder to manage. Producing this report helps me to keep track of my main goal: making 100K online in 2014. A few weeks ago I outlined my business plan as follows:

presentation

Therefore, my revenues should be represented as seen in the following graph:

rev per segment

 

Instead, March shows the following results:

 

march rev

Overall, my online business has generated $3,363.48 (-58%). This is gross revenues and does not account for my expenses. My online expenses are around $3,000 per month. Therefore, this month is like working for nothing. This is quite insulting as I value my time a great deal. But everything can’t run smoothly all the time. This is why it’s so important to be able to look at yourself in the mirror and kick your butt for better results next time!

 

BLOGS BUSINESS $2,517.89 vs 6,470.87 (-61%)

 

 blog business

While last month our broker services peaked with several deals, the month of March was almost dead in this segment of our business. Adsense was stable but we didn’t receive any affiliate checks either. I know the advertising brokerage business is full of ups and downs, but March was particularly bad overall. I hope this is only temporary and that it will kick back into action this April. I also expect an $800 check from one of our affiliates in the upcoming weeks, let’s hope I’ll be able to deposit it in April!

 

PRODUCTS $706.58 Vs $1,280.60 (-45%)

 products

 

Since I didn’t do any promotion with my membership website in March, I only made money with my monthly members. This is great to see that I’ve stabilized my recurring payment at $500 or so, but I will need to push further to reach my goal of making $2,500 with this site. This shows how fragile a membership is when you dont keep advertising it.

 

I’m currently reviewing my marketing plan to include mentions of Dividend Stocks Rock across my network and more specifically within my mailing list. I have pretty strong email funnels generating affiliate income and generating traffic on my blogs. But I haven’t taken the time to include my membership website inside my funnel. I know how dumb that is! But time management is always an issue.

 

This business division also includes my two books for sale on Amazon:

Dividend Growth – a 4.5 Star Investing Guide

2014 Best Dividend Stock Picks – After beating my benchmark with my picks in 2012 and 2013, I’m back for a third year with 20 US and 10 CDN favorite picks.

Sales are stable right now with Dividend Growth (I sell about 1 copy a day) and the 2014 Best Dividend Stocks continues to roll as my picks are doing as good or better than my benchmark. The easy money is gone and now investors are looking more than ever for undervalued stocks.

NICHE SITES $139.01 Vs $193.40 (-28%)

 

 niche site

Back to square one with our niche sites as we didn’t benefit from a traffic boost for two months in a row. Then again, it’s a very frustrating month for all business segments. The positive point is that I’ve finished my niche site development plan in March and started to apply it last week. Hopefully, I will be able to improve my ranking with a few of our niche sites and make more money with Adsense. Everything is optimized, I just need more traffic!

 

The secret for traffic is not complicated: writing great content and make sure Google finds it. Simple, obvious, but this is what I need to look for if I want to improve this side of the business. All my niche sites were in the financial industry and all rankings have been hit hard by Google over the past 2 years. Dormant sites used to get between 2,000 and 3,000 unique visitors per month and now have dropped to 500. While they use to generate $50-$100/month each, they are now down to $10-$20 per month. This is why the niche site business has been hurt so bad.

 

I’m attacking 1 site right now to make sure I do things properly. Once this site is back on track, I’ll be able to create a process and bring all my sites back to life.

 

WHAT WENT WELL THIS MONTH

 

My biggest win in March is definitely in terms of strategic planning. I met with my partner and we worked a whole day on what we are going to do this year. We do this once a year in order to keep our focus in the right place.

 

This is exactly what we did a few weeks ago: focusing. We each have established 4 priorities which we will report weekly on what we have done. It increases the accountability and pushes us to work on what really matters. Here are my four priorities:

 

#1 Dividend Stocks Rock Content/Improvement

My first focus is obviously to produce high quality content for our membership website. We now have a bi-weekly premium investing newsletter (it was monthly before) that is about 12-15 pages per issue. The second point is to improve the website on a monthly basis. We started this project with a lean version (also known as minimum viable product) and we add new features on a constant basis. The latest one was The Rock Solid Ranking which is a complex scoring method to determine the most powerful dividend stocks at the moment. The ranking is updated on a weekly basis. We will add ETF portfolios shortly as well.

 

#2 Dividend Stocks Rock Promotion

Creating great content and adding new features are good to keep members on board but it doesn’t bring in new clients. This is why I also need a marketing plan. This includes special promotions, a referral system, affiliate program, guest posts, etc. I’ve written my first guest post last week (not published yet) and the affiliate program is almost ready (we changed our mind and switched affiliate systems last week! Doh!).

 

#3 Niche Site Link Building Project

I focus on driving traffic to one niche site at the moment to make sure I understand the “new” way Google wants sites to be. The idea is to optimize one site, create a process out of it and copy/paste the formula at a larger scale.

 

#4 The Financial Blogger Improvement

It’s been a while since I haven’t touched TFB seriously. I switched writing directions to more of a “make money online blog” about 2 years ago and I feel I had more fun writing about personal finance. This is why I’ll be changing the site slowly back to my previous direction. The site will continue to have updates about my online business, but the idea will be more targeted to my tag line “working 4 days a week, making a 6 figure income”.

 

WHAT WAS A MESS DURING THIS MONTH

 

I think it is quite obvious what a mess was: the money didnt come in! For the first time, I truly feel the absence of my VA (maternity leave!). While I save on expenses, I also have to work more. I was on vacation 2 weeks in March and almost took an entire week to get my work routine back. Therefore, I wasn’t the most productive guy on earth this month!

MARCH TASKS FOLLOW-UP

 

I had narrowed down my task list to 4 items for March, here there are:

 

#1 Finish the 500K+ portfolio and advertise it – Not Finished Yet

#2 Write two guest posts for my membership site – 1 Guest post written, not published yet

#3 Offer my affiliate program to three bloggers and walk them through – I’ve changed my mind and switched affiliate program. Still under work.

#4 Finish my niche site development plan – Done! I can now apply it!

APRIL TASKS

 

I started April with the most productive days I’ve had in a long time. I’ve already finished another side project for our membership site called The Rock Solid Ranking which is a complex math model to evaluate dividend stocks. It seems to work very well now!

 

Here’s the list of what I need to do in April:

 

#1 Publish 1 guest post for DSR

#2 Build links for my niche site

#3 Launch my affiliate program for DSR

#4 Finish and publish my 500K+ stock portfolio

#5 Change The Financial Blogger sidebar to reflect my new direction

 

While my results were very poor in March, it motivates me to the highest point. I really want to grow this business and improve my lifestyle. A bad month just tells me that I have to work harder in the upcoming months and this is what I’m gonna do!

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March 18, 2014, 5:00 am

February 2014 Income Report +13%

by: The Financial Blogger    Category: Blog Income Report

 

 

I’m back from vacation and I can tell you, it feels great… besides the fact that we are still under meters of snow here! Darn!

 

NEW PRESENTATION OF MY INCOME REPORT

 

The main reason why Ive decided to post this report again is actually for my own follow-up. Since my third child arrived, my online business has been harder to manage. Producing this report helps me to keep track of my main goal: making 100K online in 2014. A few weeks ago I outlined my business plan as follow:

Therefore, my revenues should be represented as shown on the following graph:

 

Instead, February shows the following results:

 

Overall, my online business has generated $7,945.01 (+13%). This is gross revenue and does not account for expenses. My online expenses are around $3,000 per month. I spend a lot on VAs since I want to take care of my family more than I want to spend time on my computer ;-).

 

BLOGS BUSINESS $6,470.87 vs 5,015.17 (+29%)

 

 

The blog business peaked last month mainly due to higher traffic and Adsense sales. I’ve also brokered a few good advertising deals that pushed my results beyond my goal for a second consecutive month.

Since I operate several blogs, I get numerous advertising requests. I don’t do much private advertising on my blogs anymore as I’ve previously mentioned but I’ve kept this part of the business for other sites I own. Most of the time, I don’t have enough sites to complete massive advertisers’ requests. This is why I run this advertising brokerage service on the side. I take a 15% “finding fee” to dispatch advertising across my network. It’s a pretty good deal for everybody as it doesn’t take me forever to close a deal and both the blogger and the advertiser are happy.

PRODUCTS $1,280.60 vs $1,877.66 (-32%)

 

I’m losing steam on this part of my business at the moment mainly because I’ve failed with my February campaign. My goal was to offer a combination of two products (an external investment newsletter and my dividend stock investing tool) at a discounted price. I offered a $169 package deal for both services. I had a deal with the external investment newsletter to offer their product with a $100 rebate. Then, I offered them combined, both products and included their promotion within my package. So customers could get 2 products with a total value of over $288 for $169.

Unfortunately, my pricing strategy combined with my product offering was too complex and not straightforward. It resulted in only 2 new yearly memberships. Later in the month, I quickly turned around and pushed the external investment newsletter by itself. It resulted in 32 new sales within a week.

Their product was offered at a rebate, mine wasn’t. This was probably why it didn’t fly that much. I didn’t want to reduce the price of my membership as I think it would be a lack of respect for existing members. I made a decision to not play with my price and not offer additional rebates. Sometimes, I’m tempted to do so, but I always remember the customer who first paid the “full price”. I think it’s important to show them respect.

In the meantime, I got my product approved within an affiliate marketing system. This means that I will be able to give affiliate links to other bloggers or website owners wanting to sell my membership service. Im offering 40% of the sale price to other blogger. This is definitely a great deal for both parties. I’m definitely looking forward to see how it will go in the upcoming weeks with this strategy.

This business division also includes my two books for sale on Amazon:

Dividend Growth – a 4.5 Star Investing Guide

2014 Best Dividend Stock Picks – After beating the benchmark with my picks in 2012 and 2013, I’m going back for a third year with 20 US and 10 CDN favorite picks.

Sales are stable right now with Dividend Growth (I sell rough a copy a day) and the 2014 Best Dividend Stocks continues to roll as my picks are doing as good or better than my benchmark. The easy money is gone and now investors are looking more than ever for undervalued stocks.

NICHE SITES $193.4 vs $134.22 (+44%)

 

 

My niche sites produced more income in February but I’ve done nothing yet to improve the situation. I was simply lucky that I got more traffic and more Adsense revenue ;-). I must admit that my click-through-ratio and earnings per click are quite high with my niche sites. For example, I have one site making $30-$40 per month with Adsense with as little as 200 visitors per month. This can give you the kind of potential such a site can have if you bring it up to 2,000 visitors. Then again, 2,000 visitors/month is far from being impossible!

 

I’m currently looking at how I will improve traffic for these sites. I have a few ideas on the table and I’ll discuss them with my partner soon… we have our annual meeting coming up!

 

WHAT WENT WELL THIS MONTH

 

February was another challenging month in terms of time management. In January, the whole family got sick one after another without any breaks. In February, we were completing the earnings season (when public companies issues their quarterly financial reports). We wanted to cover all stocks in our Dividend Growth Portfolios. This makes 45 different stocks across 10 portfolios.

 

Nonetheless, the final product (three very strong investing newsletters sent to our members) was a complete success. I was very proud to provide an accurate follow-up and performed trades upon our analysis.

 

Then, second thing that went well was the advertising brokerage activities. We completed several deals and many bloggers benefited from it. Plus, making a 15% commission each time you send a couple emails is always appreciated!

 

WHAT WAS A MESS DURING THIS MONTH

Time management, again, was a big pain. I was stuck between demanding hours at work, children/family activities and my sites. In my latest income report, I had listed 7 tasks to be accomplished in February (this included January’s unfinished tasks as well) listed as follows:

 

#1 Write guests posts for my membership site – Fail

#2 Create an affiliate programs for other bloggers – Done Success

#3 Give free access to other bloggers so they can review my site – Fail

#4 Write more on TFB! Lol! – Fail

#5 Run an affiliate campaign through one of my blog – Done (but unsuccessful)

#6 Establish a plan to improve my niche website traffic – in progress

#7 Add a new portfolio model to my membership website (500K+) – in progress

 

As you can see, I’m not too happy about my overall results. Excuses explain what happened but still, they don’t bring results to the table. I know that my membership site won’t bring in money month after month if I stop promoting only 3 months after launching. I have a good customer base but it won’t increase overnight based on wishful thinking!

MARCH TASKS

 

Since time is always an issue and I’m starting March a little bit late due to a vacation, I will restrain my objectives and make sure I complete all the tasks on time. So here’s quick list:

 

#1 Finish the 500K+ portfolio and advertise it

#2 Write two guest posts for my membership site

#3 Offer my affiliate program to three bloggers and walk them through

#4 Finish my niche site development plan

 

I know it’s not many tasks, but I want to make sure to succeed and finish the first quarter of the year on a strong note. In two weeks, we will already have three months done in the year. It’s crazy how time flies!!

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February 10, 2014, 5:00 am

Monthly Income Report is Back!

by: The Financial Blogger    Category: Blog Income Report

Back in July 2012, I highlighted the reasons of not sharing my online income anymore. At that time, I felt that I there were more disadvantages than upside. The bulk of my business revolved around private advertising and I was spotted by a few jealous individuals who had nothing to do with their weekends but to harm my business. I hope they feel better about their lives and they feel they have done something right for the human nation. I don’t hold any grudge against them; my life is busy enough without worrying about trolls!

 

Having said this, I am now back with a new version of my income report. The reason being that private advertising is not a primary source of income for my business anymore. I’ve moved towards other ways of making money online and they work. This is why I’m not scared of getting hit by Google again after disclosing my numbers. On top of this, Google already struck TFB with a PR 0 a few months ago, so I have nothing to lose, lol!

 

 

 

 

 

 

 

NEW PRESENTATION OF MY INCOME REPORT

 

The main reason why I have decided to post this report again is actually for my own follow-up. Since my third child has arrived, my online business has been harder to manage. Doing this report helps me keep track of my main goal: making 100K online in 2014. A few weeks ago I outlined my business plan as follow:

Therefore, my revenues could be represented as the following graph:

 

Instead, my first month shows the following results:

 

Overall, my online business generated $7,027.05. This is gross revenue and does not include my expenses. My online expenses are around $3,000 per month. I spend a lot on VAs since I want to take care of my family more than I want to spend time on my computer ;-).

 

BLOG BUSINESS $5,015.17

I really like when Excel decides to adjust their axis so I have the feeling that I killed my goal by looking at the blue bar compared to the red one! Hahaha! Unfortunately, I only beat my goal by $15. These are the revenues generated by my blog network. Most of it is Adsense and also have affiliate income.

 

As you can see, my blog business is still generating the bulk of my income. I would say that we own 5 majors blogs, three of them in the financial niche (including TFB) and two others in different niches.

 

I’m obviously using my blogs to promote my different products but I’ve decided to use a different category as it is a completely different business model.

 

PRODUCTS $1,877.66

This Monday, I disclosed that I made over $6,000 with my new membership website within the first six weeks. In January, this site generated the bulk of my product segment. It makes sense since I offer a $149.50 annual subscription. This doesn’t require many sign-ups to boost this figure!

This business division also includes my two books for sale on Amazon:

Dividend Growth – a 4.5 Star Investing Guide

2014 Best Dividend Stock Picks – After beating my benchmark with my picks in 2012 and 2013, I’m going back for a third year with 20 US and 10 CDN favorite picks.

 

It was obviously a good month for my 2014 book since this is the perfect time for investors who are looking for ideas to improve their portfolio. I started the month by giving it away for free for 5 days and it was downloaded 1965 times! Unfortunately, I don’t make any money out of free downloads! However, it has helped me to rank on the first page of the Kindle Investing Book search on Amazon. I now hope to continue on this wave and I’ll also promote it across my network. I’m making about $1 net per book since I only priced it at $2,99 on Amazon.

But I’m smarter than that. This book is in fact a visit card for my membership website. You can find the link to my site several times throughout the book. If I can beat my benchmark (dividend ETF) again this year, I will gain a lot of credibility. Things look great since I’m already ahead for both my American and Canadian picks for the month of January!

 

NICHE SITES $134.22

When I mentioned earlier in this post that I had lost track of a part of my business, I can show that right here. I was under the impression that I was making $500 per month with my niche site. This was right a while ago, but right now, I’m far from that!

The main reason for this “disaster” is the drop in traffic over the past 6 months. As I mentioned several times on this blog, it’s been a good 12 months that I haven’t worked an hour on my niche sites. 12 months in terms of the internet is the equivalent of a century in real time. Therefore, Google ran several updates and cut some of my traffic each time. There is not much left right now for that reason. I will have to spend more hours in future months to bring this segment up to speed and generate at least $500 per month.

 

WHAT WENT WELL THIS MONTH

 

I’ll explain in a minute while I’m super proud of my month, but for now, let’s just say that I’m happy that most of my income was truly passive this month! I’m also super happy of the continuation of my membership website. I keep increasing the number of members weekly and this is a big accomplishment!

As is the case each January, traffic was quite good. This has helped me make some great money with Adsense and boosted my affiliate sales as well. I’ve made over $350 with INO, a technical analysis paid service.

 

WHAT WAS A MESS DURING THIS MONTH

You are going to laugh but what was the real mess was my stomach! I caught TWO stomach viruses! Can you believe that? Yeah… I guess that’s the price to pay to have a daycare in the home! Lol!

You can guess that I didn’t work as much as I should have! I was more in survival mode than anything else. Among the tasks that weren’t accomplished this month there were some quite important ones like:

#1 Write guests posts for my membership site

#2 Create an affiliate program for other bloggers

#3 Give free access to other bloggers so they can review my site

#4 Write more on TFB! Lol!

 

I took a two month break away from blogging not so long ago and expected to be more present in January. Unfortunately, this didn’t work out well. But now, I’m 16 pounds lighter (training and not eating really works!) and full of energy!

 

FEBRUARY TASKS

 

Unfortunately, I’ll have to achieve my January tasks this month and it won’t be easy. I’m really busy at work these days and I’ll also be in survival mode. Nobody says it is going to be easy (I’m actually writing this post in front of the Super Bowl where “my” Broncos are getting the beating of their lives… arrgh!).

 

On top of the tasks I didn’t complete last month, I want to accomplish the following:

#1 Run an affiliate campaign through one of my blogs

#2 Establish a plan to improve my niche website traffic

#3 Add a new portfolio model to my membership website (500K+)

 

HOW DO YOU LIKE MY NEW INCOME REPORT?

 

I hope you enjoy this new report and that I will be able to bring you hope and motivation through these posts. I’m confident that I will reach my objective of making $100K with my online business this year. And this report is one of the tools I will use to make sure I make it.

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March 5, 2012, 5:00 am

February Blog Income Report + 1 Big Announcement

by: The Financial Blogger    Category: Blog Income Report

 

Hey, what’s up?

 

We are starting the March Madness with a big announcement today! But if you want to know what I’m talking about, you’ll have to read until the end of this post to know what I’m talking about J. Do you remember my 2012 blogging goals?, well one major step has been accomplished in order to reach the average of $15,000 per month that I’ve fixed as a milestone to achieve in 2012. Don’t jump too fast, I’m not telling you that I’m starting my streak right away. So let’s look at the number first and then, we will see what is so important in my business!

 

290,518 Visitors (+17%) and 403,023 Pages Viewed (+16%)

We are definitely on a roll in term of traffic. All our major sites have taken a few more visitors per month and I’m surprised each time I look at my traffic stats! On top of that, some of my niche websites are starting to get some tractions and I don’t count them in this stats. For example, Canadian Dividend Stock got over 4,500 visitors and What is dividend is surfing over 3,300 for about 4 months now. The secret behind my success? Quality content and heavy internal back linking! Each time I remember that I’ve wrote an interesting piece about the same topic, I link it back on my new post. This doesn’t take much time but it brings continuous SEO to your site.

 

Adsense: $2505.89 (+22.72%)

If the traffic goes up, Adsense follows! This is one of the basic rules you have to remember while monetizing your site: you need Google’s traffic to make Google’s dollars. I’ve slightly modified my color theme for The Dividend Guy Blog (by taking off the red url and changing it to grey on the big ads) and it worked perfectly. I’m now looking to make this switch on every channel to see if I’ll see the same result. At $2,500/month, I’m now shy of $1,000/month to reach my goal of making $3,500/month with Adsense. The secret to gain the next $1,000 monthly is quite simple when you think about it:

–          Increase your SE traffic

–          Increase your CTR with better color theme and ad placement

–          Write SEO friendly articles about things that pay (such as investment or credit card 😉 ).

 

In order to achieve this, I’ll play a little bit more with Market Samurai in order to find topics where I can write series about and start ranking for additional keywords. I haven’t done this for a while but I think that it’s import to go back to this strategy in order to increase my Adsense income. The good news is that I’ll be making more in February than I did in January with 3 days less! I can’t wait to see how much I’ll do in March with those extra days!

 

Broker / Affiliate deals: $1,767.60 (-16.26%)

This has been a very slow month in term of brokering deals. I was expecting to close an additional $10,000 worth of deal this month and it didn’t go as planned. The arrival of Caleb is probably a part of the answer. The other part is that I wasn’t too greedy and I didn’t go after any advertisers this month. This is probably why it has been a slow month. However, I’ve my VA coming gradually coming back from maternity leave that will help me with this. She will be handling most of the admin behind all my private deals and broker services. Hopefully, I’ll have better news to share with you in March!

 

Private Advertising: $6,419.06 (-2.02%)

Then again, this is not the biggest month in term of private advertising. For some reasons, I’ve lost 2 major deals (that would have included my own sites + my clients). The sad part is that both deals were lost due to “acts of God”. It wasn’t related to bad negotiation skills or a bad move in term of business relationship. It was 2 unrelated events happening on my advertiser’ side and both of us didn’t have any control over it.

 

Niche Websites: $286.95 (-5%)

 

If there is one awesome point in this month is definitely the fact that my niche websites are growing steadily. We start to see some interesting traffic and the sources of income are not coming solely from Adsense anymore. With Sunil’s method, I’ve recently developed a new niche site for EMT: EMT Classes. Since I’m on paternity leaves, I’ve the luxury of working each night on my sites while I watch over Caleb. This allowed me to build a whole site with about 70 unique articles. Instead of paying to build my site, I’ve simply taken a lot of my own time and build it exactly the way I want. This is a big challenge as it’s one of our only niche sites that is not related to the financial world. However, it follows my niche sites rules:

–          It’s a sizeable niche: there are a lot of searches for everything regarding paramedic courses and EMT jobs.

–          People are ready to spend: EMT students want to make sure they past their exam and they are willing to pay a few extra bucks to make it happen.

I’ll tell you more on this later… if EMT is a success ;-).

 

Expenses: roughly $4,000

Since I’ve taken a lot of my time to create EMT, I haven’t spent much to operate our business. So the cost of running our operation is fairly stable once again.  I don’t expect to spend more on my business this year as most of our projects can be done within a $4K/month budget.

 

Total Income: $10,692.55 (-0.11%)

I’m a bit disappointed in February results to be honest. I know I’ve worked hard during several nights and, unfortunately, results don’t happen overnight. Instead of working on immediate revenue generators (such as running after advertisers), I’ve preferred to think about the future of my company and take action that will assure a sustainable business model.

On the other side, February 2012 revenues are kicking February 2011! (I’m +32.10% as compared to last year). The best part is that my cost structure hasn’t increase by a cent! In fact, my cost forecast for 2011 was even higher! But I better be careful; March 2011 was a killer month last year so I better be ready to make some extra effort in order to make it!

 

 revenue progression feb 2012

So what’s up with the announcement, Mike?

 

On yeah… a thousand words and still no news about this big announcement J. I’ve actually achieve one of my 2012 blogging goals already: I bought not 1 but 2 sites!

 

Fabulously Broke (Read the introductionary post here)

Everyday Minimalist

 

I really like FB as the previous author was embracing a lot of my values and I miss writing about personal finance stuff as TFB has become a more entrepreneurial blog now. I’m expecting to write on this once a week and write an exclusive newsletter every 2 weeks. So if you miss my personal finance thinking; you will find it again on this blog ;-).

 

As for everyday minimalist, you may laugh because it’s definitely not my bag. However, my partner is a little bit more toward this idea. Since both were selling in a package deal, we thought it wouldn’t hurt to buy both of them (there is also a great synergie between the 2 sites).

 

Those 2 sites are a major addition to our company as each of them qualify under the major sites criterion. I’m giving myself 2 more months to fully integrate them into our business model, but I’m sure I’ll bet able to make a killing with those 2 new sites ;-). Watch out for killer traffic stats in next month blog income report!

 

 

 

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February 1, 2012, 5:00 am

Blog Monthly Income Report A Kung Fu Panda Month!

by: The Financial Blogger    Category: Blog Income Report

I really feel like Kung Fu Panda while writing this post.

 

I feel like him because I LOVE eating and I made some delicious dishes over the past 2 weeks…

 

Oh wait… this is not where we should be going with the post.

 

There is another reason why I feel like Kung Fu Panda….

 

It’s because I’ve kicked ass in January!!!

 

It’s really about the income (I’m pretty stable on that side) but it’s more about how quickly the business evolved in a single month:

–          I’ve made major advances in my book.

–          I successfully monetized my mailing list for the first time.

–          We closed some great deals through our advertising management service.

–          We found a professional designer to do both our book layout and a mini site to sell it.

 

This is why I’m so excited!!! But the stats for January are cool too! Let’s look at them:

 

246,790 Visitors (+21%) and 346,292 Pages Viewed (+25%)

Ahhh, it feels good to be back to normal! This shows similar stats to the ones published back in November. However, we had a few server difficulties with some of our sites during the month of January. Therefore, I expect next month to be even bigger. I’m actually preparing a few great posts about servers and hosting services. If you have any questions, now’s the time to send them ;-).

February’s stats should be a lot bigger due to the inclusion of our latest purchase too. I’m not going to disclose the site name since the transfer is currently in progress (so it’s not quite ours yet 😉 lol!).

 

Adsense: $2042.03 (-13%)

The Adsense December payment was obviously smaller than the previous month but stats have come back for January. There is one thing I find particularly interesting: my niche websites are starting to contribute more significantly of late. In January (for which the payment will land in February), What is Dividend and Canadian Dividend Stock generated over $150 in Adsense! If I can continue to increase their traffic, these 2 sites will become cash cows as well :-D. I’m now waiting to see their PR increase to include a few private adverting deals on them!

 

Broker / Affiliate deals: $2,110.88 (-29%)

While I didn’t receive many cheques in January, the bulk of my income for this segment came from my broker activities. I’ve closed a total of $10,775 in advertising for my clients which generated a profit of $1,426. My profit is still higher than my 8.33% commission rate since I get paid for full commission on a 6 month deal (and the client gets the full 6 month renewal if I renew the ad). With this month, I’m getting closer to my $2,000/month objective for 2012. What will help me is that I’ll have a VA take care of managing the deals starting in February .This is why I expect to be able to rack up a steady $10,000/month worth of advertising for my clients (hopefully!). I must admit that since the beginning of this “official” program, I never thought of making this much with it!

 

Private Advertising: $6,551.47 (+14%)

I don’t want to go crazy on private advertising. I’ve written it many times but my goal is to keep an average of $5K-$6K. I see a trend from advertiser to aim for 6 month and 12 month deals. I can’t complaint about this trend since you get more money upfront and advertisers usually renew 6 month deals. They get a rebate by paying upfront while I get assured that my ad spot is taken for the year. If you want to know how I manage my ads, I suggest you start by reading my “build a media kit” series.

 

Niche Websites: $302.07 (-57%)

Here’s good news and bad news at the same time: the good news is that I was able to generate for $267 in adsense for the month. The bad news is that I wasn’t able to generate any big private advertising deals. So the “stable” income is increasing but it doesn’t put more money in my pocket either! I definitely have a long way to go before I meet my $2K/month objective. I’ve made some great progress but I still need to tweak all my sites to make it happen.

 

Expenses: roughly $4,000

 

About a year ago, I wrote about my cost structure. Many of you were skeptical on why I was spending so much on my company. I was forecasting a total cost of 66,7K which never happened (my main VA went in maternity leaves and was not replaced). This is how I got down to spending roughly $4K on my online company since then.

 

I can understand your skepticism since 4K/month seems a lot of money for a sideline. However, I want to outline that my cost structure has not grown for the past year while my income has. In fact, my last 6 months show an average of $10,833 while the last 12 months show an average income of $9,770. So the extra $1,000 of income is just pure profit in our pockets ;-). In 2012, I expect to have an average expense of $5K per month (4K as a stable budget + random peaks according to our needs). For example, we will soon pay for another design for our ebook and mini site. This will cost about 2K in total.

 

Total Income: $10,704.38 (-3%)

I’m very proud of what we earned in January even though it’s not an astronomical number. Why? Because it’s the fifth month in a row we show an income exceeding 10K. This is also an increase of 43% compared to January 2011 (when we made $7,626). I’m posting our blog income progression with a comparison to the 2011 numbers (I hope that all the red columns will be bigger than the blue columns 😉 ).

blogging income

 

In the upcoming weeks, I’ll be home (as we’re expecting our 3rd child to arrive anytime now!).

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